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Digital Marketing
Google Analytics
Google Analytics is a free web and marketing analytics tool offered by Google that provides valuable information about your website traffic. Google Analytics is a fundamental component of digital marketing as it serves as the aggregator of our online efforts. It allows us to measure web traffic, see the success of our marketing efforts, learn about our users, and understand their behavior on our site. Google Analytics does much more than count website views; it provides a deeper understanding of what is going on before, during, and after a website visit.
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Google Ads is an online advertising platform where businesses and organizations can pay to show up in the search results or display advertisements across the web through Google's Display Network. Google Ads can be a powerful tool for driving new prospects to your site and remarketing to previous visitors.
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Email marketing involves sending targeted emails with marketing messages to engage new customers, drive traffic to a company’s website, build loyalty with existing customers, or grow sales. Businesses and organizations rely on email marketing campaigns as a low-cost, high-impact advertising vehicle.
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Coding
Product Management
Take enterprise-level projects from start to finish with a comprehensive Product Management course. Participants master core concepts, exhibit emotional intelligence, and support a company’s mission.
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iOS is among the most advanced and widely used mobile operating systems. IOS developers use Xcode, Apple’s Integrated Development Environment, to build apps for Mac and iOS.
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Visual Basic for Applications is an advanced Excel tool which allows users to visualize and conceptualize spreadsheets. In other words, VBA/Excel users think in three dimentions instead of two.
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Programming refers to the action of writing code for computer programs. Programmers develop games, software, peripherals, and the internal processes that drive computers. There are numerous programming languages used for software, hardware, game, web, and mobile development. Some of the most popular programming languages are Python, Java, JavaScript, and C#.
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Design
Motion Graphics
Motion graphics refers to animated graphic design. It blends together text, sound, motion, animation, and visual effects to communicate a message or tell a story.
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Visual design focuses on aesthetic presentation of digital products such as websites, apps, social media graphics, and much more. Combining typography, imagery, graphics, shapes, colors, and textures to create a compelling design. Using balance, contrast, scale and space, visual designers create eye-catching designs.
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Final Cut Pro, one of Apple's most advanced video editing platforms, gives you the tools you need to make a studio-quality movie from beginning to end or easily add a few extras to existing video. Advanced functions include layering, color correction, and more.
Explore Final Cut Pro ClassesAdobe Captivate
Adobe Captivate is a tool for developing interactive presentations. This tool can be used to create e-learning simulations, convert existing PowerPoint presentations, capture videos and screen recordings, and insert images and videos. This tool is the most popular e-learning development tool available and offers seamless integrations with other tools in the Adobe Creative Cloud.
Explore Adobe Captivate ClassesAdobe XD
Adobe XD is built with the specific needs of a modern UX/UI Designer (web design or app Designer) in mind. Unlike Adobe Photoshop and Illustrator (which were originally created for photo retouching or illustration) the entire focus of the Adobe XD app is on designing the UI and UX of digital products such as websites and apps.
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Adobe Lightroom is an application used for editing, organizing, and sharing photos. Lightroom is popular among both professional and amateur photographers, who often use it with Adobe's main photo editing application Photoshop.
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Sketch is a UX and UI design application. This Mac-only app allows users to create dynamic prototypes of web and mobile applications.
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Adobe Acrobat is the premiere software for creating, editing, sharing, and signing.PDF documents. Adobe Acrobat is part of the Adobe Document Cloud as well as the Adobe Creative Cloud. Acrobat is used to turn documents into PDFs which are easily shared with people on any device. People can view, edit, add comments, markup corrections, and digitally sign PDF files using the Adobe Acrobat app.
Explore Adobe Acrobat ClassesDreamweaver
Adobe Dreamweaver is a web design application that provides users with the tools needed to design, code and publish webpages. It supports a range of probraming languages, including HTML, CSS, JavaScript, and PHP, and features like highlighting, code completion, and debugging tools.
Explore Dreamweaver ClassesCinema 4D
Cinema 4D is a motion graphics application used to create 3D animations, assets and models for web applications, film projects and video games (among other uses). A basic version of the application is included as part of an Adobe After Effects subscription and the application is designed to complement the tools of the motion graphics suite of the Adobe Creative Cloud.
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Business
Business Writing
Business writing is a discipline that encompasses many types of professional writing. This includes resumes, letters, proposals, email communications, reports and more.
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Financial modeling refers to the act of creating a model of a financial situation. It involves taking known data and using it to create hypothetical models about what may come next given a certain set of behaviors or circumstances.
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Bookkeeping is the process of recording and managing financial records, often for a business or organization. Bookkeepers use accounting software and (less frequently today) paper records to track and balance expenses.
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Learn how to make powerful and dynamic presentations that captivate your audience and leave a very strong impression. Microsoft PowerPoint is the industry-standard presentation application. With PowerPoint, you can quickly and efficiently create slideshows, presentations, and reusable templates. You can add animations, images, charts, and more, and as part of the Microsoft Office suite, it integrates well with other Microsoft applications like Excel.
Explore PowerPoint ClassesCAPM Certification
Certified Associate in Project Management (CAPM) certification is for entry-level project managers looking to establish a marketable credential in their field. This program includes best practices for project and operations management, leadership styles, governance frameworks, change management, and budgeting. Achieving this certification is a stepping-stone to the Project Management Professional (PMP) certification.
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The most popular project management certification programs are the PMP (Project Management Professional) Certification and the (Certified Associate in Project Management) Certification.
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Microsoft Word is the very popular word processing program used world-wide by professionals and students. With built-in templates and pre-made writing elements, MS Word simplifies the writing process and allows a writer to maximize the strength and organization of their writing.
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Microsoft Outlook contains a robust collection of organizational tools for email, calendar, contacts, and tasks. Outlook easily integrates with all of the other programs in the Office Suite, allowing sophisticated combinations of content to be emailed to particular contacts.
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Microsoft Access is a database software system that facilitates creation, organization, and retrieval of information. This information can be accessed by forms and arranged into reports.
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Microsoft Project is a dashboard of organizational tools that allow everyday users to plan and track projects with ease. Complete with a system of ready-made reports and automatic calculations, MS Project offers the familiar, Microsoft-based interface that allows users to navigate with confidence.
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Agile Certification is for project management professionals who want to expand their skills in Agile. This certification is for project managers who have experience using Agile techniques such as Scrum, Kanban, Lean, and test-driven development. Agile methodologies provide businesses with proven frameworks for maximizing productivity, reducing waste, and streamlining processes. This certification has a number of education and experience requirements which must be met before sitting for the 120-question exam.
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Data
Data Visualization
Data visualization creates visual representations of data, making it easier to read and understand.
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R is one of the most popular programming languages for working with statistics. Data Scientists, Data Analysts, and Data Engineers use R and its frameworks to complete a wide variety of tasks ranging from data mining to software development.
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Python is a general-purpose programming language that is known for being easily readable and visually uncluttered due to its use of whitespace to divide blocks. Used to create applications such as YouTube and DropBox, Python can be used to scrape web pages, making it a powerful tool for data analysis. Using libraries such as BeautifulSoup and scikit-learn, Python can collect and organize assembled data for analysis. Python has broad machine learning capabilities that make it agile and adaptive.
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IT
AWS
Amazon Web Services (AWS) is a cloud-based platform offering over 175 services. Offering a broad suite of services such as machine learning, cloud storage, artificial intelligence, and analytics, AWS is the most popular service of its type in the world. Among the benefits of AWS are ease of use, access to top cloud-security structures, and responsive customer service and support services. AWS even offers SageMaker, a machine learning service for novices.
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Web Development
Front-End Web Development
Websites are created by writing code. Web browsers read that code, and in turn create a webpage like this page you're currently reading. The code which affects what you see in the browser is called front-end code. People who write that code are called front-end developers.
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