Learn From Digital Marketing Experts
Not only are our instructors industry professionals, but they are dedicated teachers who are ready to share all their tips, tricks, and secrets with you.
Master social media marketing on platforms like Facebook, Instagram, LinkedIn, YouTube, & TikTok. Learn strategies for different types of content, from video to images to writing.
Social Media Marketing has become one of the most powerful digital marketing tools. From creating awareness of your products and services to customer acquisition, social media when done effectively and with a sound strategy can help you get the reach and revenue for your business. In our hands-on classes, you’ll learn how to build, target and convert leads from the major social media platforms, Facebook, LinkedIn, Instagram, YouTube, and TikTok through paid and organic strategies.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, personal profile leverage, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
Learn essential digital marketing skills, including Google Analytics, Google Ads, and search engine optimization to monitor and drive business results.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Learn the concepts and skills covered in these courses or your tuition is on us. See details and terms & conditions.
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Learn essential social media strategies from a top SEO expert, Nicole McCullum, founder of Captivate Designs. Nicole specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO Training. You’ll learn how to use social media as a powerful marketing tactic, increase brand awareness, and get ahead of your competitors.
Not only are our instructors industry professionals, but they are dedicated teachers who are ready to share all their tips, tricks, and secrets with you.
• Over 70% of Facebook users log in daily. Draw those users to your page.
• Over 60 million LinkedIn users are in decision-making positions. Create a plan to make sure they know who you are.
• Instagram’s potential advertising reach is over a billion users. Attract those users to your page.
From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.
Our Social Media Marketing Courses are rated 4.8 stars by 273 students
in the past 24 months
As a senior citizen returning to the classroom after a long career in Advertising, Marketing, and Graphic Design, Noble Desktop was perfect for me. I was able to brush up on design skills, learn the latest trends in social media, and all in the comfort of my home. The instructors were outstanding and always helpful with constructive feedback. Can't wait to take my next class!
Donna DeLucia
If you're looking to grow your business using TikTok, I’d definitely recommend taking this class.
Daniel Fernandez
The instructor was very smart, easy to understand, and a strong communicator. He was a great teacher.
Kyle L.
Learned a lot, feel excited and confident when it comes to streaming. I may not be using Twitch for work right now but I'm really excited to look into using it for myself in my free time.
Philip Williams
Classes with Salim were really great! He is a great teacher and throughout the course, he was invested in us learning, participating, and bringing positive energy and dynamics into the class.
Cristina Del Castillo
If you're looking for a digital marketing class to take, I recommend Noble Desktop. Amazing experience!
Daniel Fernandez
I was skeptical about taking an online course, but this is just what I was looking for. I wish I signed up for more classes because there is so much to learn! The instructor is relatable, which was one concern I had, especially coming from a place where I didn’t know much about the topic. I am much more confident about my Instagram knowledge after this course.
Monica Golden
I left this course feeling more confident when it comes to TikTok.
Richelle Robinson
As a "senior" student, I was not a fan of social media other than having a very selective set of professional connections on LinkedIn. Salim presented various social media channels throughout this class and helped me tailor a campaign strategically aligned with my business. Great guidance!
Mary Jo Ernst-Diab
I highly recommend the Facebook Marketing Bootcamp. JJ explained the concepts clearly.
Cynthia Seymour
I was nervous to come since I found this course on the internet, but I had a great experience. It was a great class, very dynamic and enriching.
Paula Afif Doring
This class is great whether you are new to social media marketing or would like to brush up on your skill.
Tiffany Cheng
Big Brothers Big Sisters of NYC
I've never used social media to market before, but now I think I could do so excellently in a full-time position!
Cameron Mason
Now I feel like a pro!
Alivia LeMaster
Momentum Communications Group
Before this class, I didn't see the point of LinkedIn for a self-employed person like me, but it's now really clear and I'll use the platform much more effectively.
Victoria Moran
Main Street Vegan Academy
Nicole was a great instructor and took the time to make sure everyone understood the material she was covering.
Maddy Miller
Nicole was GREAT!!! She did a great job making sure she interacted with her online students, along with the in-class students. Not an easy task! Thank you, Nicole.
Diamond W.
This is my third class with Noble Desktop—and the first online via Zoom. The online instructor and class was just as good as my in-person class experience. The exercises taught skills applicable to enhance our Social Media projects. Noble Desktop is top notch!
Julie Grant
Valley Bank
Loved learning from this instructor, she made it a very fun and inspiring learning environment! I learned a lot from this class (especially as a beginner) for my business accounts on YouTube and TikTok.
Cassandra Roy
Overall great class. We went in-depth on what makes a good post / profile, how to create ads, and how to use Instagram Insights to measure performance and help determine what to do differently or better to improve engagement, awareness, & conversions. Really happy I took the course.
Richard Essses
I left this course feeling very knowledgable when it comes to TikTok marketing.
Richelle Robinson
Social media marketing uses digital channels such as Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, Snapchat, and Facebook to tell a story, build a brand, connect with an audience, and generate traffic. Billions of people use social media every single day. Figuring out how to use these platforms to reach a large number of people will help build your business. Social media marketing includes two types of strategies: unpaid and paid marketing. Unpaid marketing entails organically building a following by generating content that reaches and resonates with many people. Paid marketing involves paying outside organizations or individuals to help reach your target audience.
Regardless of your marketing strategies, leveraging social media networks for marketing, advertising, branding, and general communication is an effective tool to increase visibility. Social media marketing is an asset for small businesses, entrepreneurs, and even large companies. It combines social media’s reach with marketing techniques to connect with people and create campaigns that excite and engage them. To be a successful social media marketer, you’ll need to be familiar with each type of social media platform, voice, and tools.
As the third most visited website on the planet, Facebook has billions of global daily users, so it makes sense that it’s a sought-after location for both paid and unpaid marketing. Facebook’s massive platform can help you reach your professional goals. Users voluntarily share demographic data such as life events, interests, age, profession, location, and relationship status with Facebook by using Facebook Ads. This makes it easy for social media marketers to build campaigns around this information to create targeted ads. Facebook also offers a variety of formats for advertising. Think about the various ads you’ve likely seen pop up on your own Facebook feed. There are video ads, text/ image ads, collection ads, slideshow ads, and carousel ads. Facebook also offers a “boost” feature that allows you to make an ad from a previous post. Stories are another feature that allows you to connect with your audience. If you want to learn how to create and manage successful ad campaigns on Facebook, take a look at Noble Desktop’s Facebook Marketing class.
Instagram is owned by Meta but has a different, more visual format which can be an excellent way to build brand awareness, find customers, showcase your product or portfolio, and give followers access to buy your products. Instagram has become a global platform where both brands and people can interact with friends, celebrities, influencers, and potential customers. Those looking to expand their brand’s scope using Instagram can check out the Instagram Marketing class offered by Noble Desktop. Like Facebook, Instagram also has billions of daily users, which makes it ideal for those wanting considerable product reach. You can create compelling content to grab followers’ attention on Instagram using photos, text-based images, videos, stories, reels, IGTV, and even regrams.
Another popular Instagram marketing tool is user-generated content (UGC), which is a way to create trust and promote authenticity within your brand—sharing how other people use and engage with your products often feels more organic than a targeted advertisement or carefully curated content. Working with aspiring and professional influencers, Social Media Marketers can use Instagram to create an authentic brand experience and reach audiences who might be warier of targeted advertising efforts. In a social media marketing course, you’ll learn how to take advantage of this platform aspect without causing rifts between yourself and other content producers.
LinkedIn is a powerful online networking tool. Because it’s already set up to be a place where companies and professionals intersect, LinkedIn is a natural choice for business-based social media marketing. Noble Desktop’s Social Media Marketing: Business & LinkedIn course provides crucial insights for those who want to leverage LinkedIn for building a business. Using LinkedIn as a social media marketing tool can help with building professional credibility, networking, and generating leads. Since 660 million professionals use LinkedIn, there is already a built-in base of possibility for new followers and a chance to make connections, both personal and professional. LinkedIn also offers campaign manager tools for those looking to create and manage ad campaigns.
The conversation on Twitter matters for both individuals and brands. Driving results 280 characters at a time, Twitter has become a fun, thoughtful way to interact online. Twitter is essentially millions of people having a conversation through text and these conversations can create trends, increase downloads, make change, and drive sales. Trending on Twitter can lead to results and upticks on other platforms as well. Writing quality text-based content is what Twitter is all about. Individuals who want to learn the fundamentals of content marketing, how to set goals and metrics, and how to establish a brand through written content in addition to other marketing strategies specifically for Twitter can enroll in Noble Desktop’s Social Media Content Marketing: Blogs & Twitter course.
Video content is one of human beings’ favorite ways to engage. YouTube has been around since 2005 (and who hasn’t accidentally spent an hour or more watching cute baby animals or earwax extractions?), but now it’s grown into more than a place just to watch silly or over-the-top videos. As of 2023, it is the second most visited website (and the most frequently visited non-search engine website). It’s now become something social media marketers can use to leverage brands and campaigns. There are two major ways to do this: branded content and YouTube ads. It is easy enough to pay for pre-roll advertising, but savvy social media marketers understand how to utilize paid video content. The most effective way to advertise on YouTube is working directly with content producers to sponsor video content that synergizes with your business or product. Learning how to work alongside content creators and optimize your sponsored content is a great way to expand your social media marketing footprint.
TikTok is relatively new to the social media scene and continues to grow more popular by the day. Because of its prevalence and number of users, businesses and brands of all sizes have turned to TikTok as a way to engage younger users and employ organic, user-generated, and paid campaigns. As TikTok continues its meteoric rise, understanding how it works is a crucial skill to have when embarking on a career in social media marketing. Taking Noble Desktop’s Social Media Marketing: TikTok & YouTube course can help you learn how to navigate both platforms and figure out how to use them to amplify your digital marketing strategy.
Although social media marketing may be a relatively new frontier, it’s not going anywhere anytime soon. The internet and especially social media platforms continue to grow at an astounding rate. With seven in ten people using social media every day, these platforms provide businesses the chance to engage with existing and potential customers, help build their brands, and generate leads. Whether you’re an entrepreneur trying to amplify a new business or a well-known brand looking to increase traffic and sales, social media marketing can work for you. Since the field continues to evolve, it’s important to stay on trend and know what’s happening across the industry.
Hootsuite’s Digital 2021 Report states that 90% of brands want to build brand awareness through social media, 77% of them use it to maintain brand reputation, and 71% of them use it for building and managing an engaged community. These recent statistics confirm that mastering social media marketing and understanding how a variety of different social media platforms work is a sought-after skill set. Because of how intertwined we have become with social media, the future of marketing relies on social media. Social media marketing is a smart and lucrative career choice for current marketers who want to switch gears or even those with no marketing experience looking for something new.
Billions of people around the world spend some amount of time on at least one social media platform every day. Because of this incredible reach and possibility for organic and paid marketing, those who have skills in the field are in high demand. Knowing the ins and outs of the industry as well as knowing your way around the various platforms can lead to jobs in digital marketing or social media marketing. Social media marketers can work in-house for a large company or on their own, often contracting their services out to companies large and small. Because all you need is a computer or even a phone to do this work, the career path offers flexibility as well. If you’re an entrepreneur or small business owner doing the work on your own, these tools can be used to your advantage to build a business.
Based on salary rankings from Glassdoor and recent job postings from Indeed, there are a variety of paths those working in social media marketing can take within the field. Though these salaries can vary depending on location, the amounts provide a framework of average salaries nationwide. Social Media Strategists design social media plans which might include drafting posts and creating text, graphics, and video content to achieve a client’s marketing targets. Social Media Strategists earn around $57K a year. Marketing Analysts can expect to earn a bit more, pulling in about $66K annually. These professionals bring marketing expertise and provide analytical support, help with strategize, find the right audiences, perform competitive analyses, and optimize channels.
Those with a background in online marketing and strategy can find a career as a Digital Strategist, earning around $65K a year. Digital Strategists work on digitally rich projects like websites, social media, SEO content, and digital marketing. They identify opportunities for growth and help clients with website creation, branded content, and advertising campaigns. If you’ve had past experience leading a group of marketing professionals, look for a job as a Marketing Manager and bring home around $71K. Marketing Managers oversee teams who find ways to grow business, execute growth ideas through campaigns and analyze and report on those campaigns.
If you’ve figured out that you want to create a career using social media skills, the next step is to work on sharpening them. One of the best ways to learn digital marketing with an emphasis on social media is by enrolling in a class, bootcamp, or certificate program. Both face-to-face and live online classes provide valuable hands-on learning opportunities. You’ll have the chance to learn from experienced digital marketers and collaborate with other students interested in pursuing a career in social media marketing. Those attending a class online can learn skills for a new career without even leaving their home or office. Taking a course is an affordable and flexible way to jumpstart a career in social media marketing.
Noble Desktop has been at the forefront of both in-person and online tech education for over three decades and offers all kinds of social media marketing classes for first-timers or experienced marketers who want to upskill. Noble’s Social Media Marketing Certificate is a comprehensive program that focuses on marketing strategies across a variety of platforms, including Instagram, Facebook, LinkedIn, Twitter, Tiktok, and YouTube. Students will learn how to create successful ad campaigns, both paid and unpaid on various platforms. The certificate program also teaches how to identify and market to your target audience, convert leads, and develop business-based social media strategies. It will also walk students through video-based marketing and teach them how to master Twitter marketing. Designed for beginners, anyone taking this certificate program will come away with a foundational knowledge of the major platforms and how to leverage them to meet professional goals.
Noble Desktop also offers an intensive Digital Marketing Certificate. This program digs into understanding the role of digital marketing in today’s business landscape. Participants in this comprehensive certificate program will study how to create a successful digital marketing strategy and create the kind of content that will engage your audience and drive traffic to your site. The Digital Marketing certificate covers everything in the Social Media Marketing certificate and also teaches search engine optimization (SEO) strategy, Google Ads, and Google Analytics. This 78-hour bootcamp is taught by a top digital marketing expert, and students will have plenty of chances to ask questions as well as collaborate on real-world projects with other students.
Look to Noble Desktop for help jumpstarting your career in social media marketing or upskilling by learning about the ins and outs of a specific platform. With classes specializing in Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube marketing, Noble has all kinds of courses, bootcamps, and certificate programs from full-time options to more flexible ones for those working or in school full-time. After taking a class, if you decide to continue with your social media marketing education, you can apply the individual courses you took to a more rigorous certification program in the future.
Affordable, comprehensive, and skills-focused, Noble Desktop’s social media marketing classes are a must for anyone thinking of embarking on a career in the industry. Each class comes with a custom workbook to keep after completing the course, the chance to collaborate with other students, and even free retakes. Additionally, in many classes, Noble provides opportunities for students to have one-on-one coaching sessions with expert instructors. Each of these social media marketing courses is offered virtually and if you’re in New York City, you can select a face-to-face learning experience. Whether you’re looking to change careers to keep up with current trends or you need to brush up on some new skills, Noble Desktop has a class that will help you reach your personal and professional goals.
Using social media and posting relevant content for your customers can keep your customers engaged with your brand and sharing your content with their audiences. Think about some of the great business accounts you follow on social media. They post helpful, relevant, or funny content that keeps you engaged with their brand. They grow a following organically and build trust with potential customers. Whatever product they are selling or new offerings they have will be much more well-received by their following.
Consumers will eventually stop thinking about your advertising presence as some intrusive force, making them more likely to provide you with free second-hand advertising through the same social media platforms. This can further increase the reach of your online presence, particularly if that second-hand advertising isn’t imagined as something like product placement. This is especially useful if you can attract content creators or other notable users to your side since their reach can further expand your own reach.
Post updates about your business, useful information, or something funny related to your
business to keep customers engaged. Always deliver engaging and useful content in whatever way you can. You can get creative about how you engage your audience and find your niche. For example, if you sell nuts online, you could offer valuable content about health & fitness or test out some other strategies to say what works best.
By using social media platforms, you can keep your audience returning to your social media accounts day in and day out, keeping consumers' attention on your product and making it easier for you to direct them to other advertising efforts. They may even share some of the content they are engaging with elsewhere, further expanding the reach of your social media marketing campaign (consider how much free advertising is generated by users mass sharing a viral Tweet, for example).
Social media marketing can be used to prospect new customers with various paid social strategies. You can find potential customers that might be interested in your brand using various targeting features. Social media marketing is one of the most commonly used prospecting strategies these days, and for a good reason. Think about the last time you were scrolling on Facebook or Instagram and saw a cool ad for a new product you had never even heard of. These prospecting strategies can be a great way to reach a large audience and generate buzz at a relatively low cost. Draw new prospects in with creative and engaging ads, and make sure to use targeted strategies to find the prospects most likely to engage with what you’re offering.
Target audiences similar to your existing customers with lookalike audiences or target your competition to bring in new customers. Audience strategy is key to running efficient and effective campaigns on social media. Say you are launching a new healthy snack product targeted toward highly-active people. You’ll want to target those highly active people through various targeting methods. You can target by age and location, but more importantly, you can target by interests. You can find people that like health and fitness, running, CrossFit, or any other form of exercise. As you build up your data, you can further segment and target and tailor your ad content toward specific sub-segments.
You can use both organic and paid social media marketing to drive sales for your business. Posting new products or offers to existing customers (organically) or to new prospects can help drive buzz and revenue for your business. That is why building a good following or knowing how to do paid social marketing is critical. When you have a new product, you can leverage these skills to drive interest and sales for the product. You can promote an existing product by offering a discount or bundling offerings and push it out there with social media.
Run promotions or feature your various products in an ad to drive new revenue. There is so much content out there, and it can be hard to stand out. Discounts, limited-time offers, and other promotions are a great way to get people’s attention and drive sales. While these are effective, you can also get creative with the way you promote your products so you don’t always have to drive your price down. Leverage influencer marketing, collaborations, social impact campaigns, and other creative strategies to drive interest and sales with social media.
Attend courses in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At Noble Desktop, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
All times are listed in Eastern Time unless otherwise specified.
January 2025 | |||
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January 7–May 29
Evenings
6–9pm
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$3,995
120 Hours
NYC or Live Online
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Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts. |
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January 14–23
Tuesdays & Thursdays
6–9pm
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$650
12 Hours
NYC or Live Online
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Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram. |
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January 14–April 3
Evenings
6–9pm
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$2,495
72 Hours
NYC or Live Online
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Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace. |
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January 22–February 27
Weekdays
10–5pm
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$3,995
120 Hours
NYC or Live Online
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Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts. |
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January 28–29
Tuesday to Wednesday
10–5pm
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$650
12 Hours
NYC or Live Online
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Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram. |
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