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Social Media Marketing Courses in NYC or Live Online

Hands-on Training from Experts Small class sizes

Master social media marketing on platforms like Facebook, Instagram, LinkedIn, YouTube, & TikTok. Learn strategies for different types of content, from video to images to writing.

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Which Social Media Course is Right for You?

Social Media Marketing has become one of the most powerful digital marketing tools. From creating awareness of your products and services to customer acquisition, social media when done effectively and with a sound strategy can help you get the reach and revenue for your business. In our hands-on classes, you’ll learn how to build, target and convert leads from the major social media platforms, Facebook, LinkedIn, Instagram, YouTube, and TikTok through paid and organic strategies.

  • Social Media Marketing Certificate

    • Weekdays or weeknights
    • 72 hours
    • Open to beginners
    • Payment plan available
    • 1:1 Mentoring

    Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

    View course
  • Digital Marketing Certificate

    • Weekdays or weeknights
    • 126 hours
    • Open to beginners
    • Financing available
    • 1:1 Mentoring

    Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

    View course
  • Instagram Marketing Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Develop paid and organic marketing strategy for Instagram. You’ll learn how to create content, master Instagram Stories, and leverage hashtags to boost engagement.

    View course
  • Facebook Marketing Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

    View course
  • LinkedIn Marketing Bootcamp

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn about how to market your business on LinkedIn. You’ll develop winning strategies to promote your product/service, create winning content, and draw in customers with LinkedIn Ads.

    View course
  • YouTube Marketing

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

     Learn social media marketing with YouTube with hands-on training in using the platform to develop successful business content.

    View course
  • Social Media Content Marketing: Blogs & Twitter

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn about text-based (written content) social media marketing platforms like blogging and Twitter. Explore current social media marketing trends and develop a marketing content strategy for written content.

    View course
  • TikTok Marketing

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn how to use TikTok for video-based marketing campaigns. Research trends and create attention-grabbing content that drives sales and builds your following.

    View course
  • Streaming for Social Media

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Find out how to leverage streaming as part of your social media strategy. In this class, you'll learn how to stream to platforms like Twitch and YouTube with the free app OBS.

    View course
  • Social Media Industry & Portfolio

    • Weekdays or weeknights
    • 18 hours
    • Prerequisites required

    Learn about social media marketing career opportunities, start building a portfolio, and optimize your social media presence for job success in this capstone course.

    View course
  • 45,000+
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Related Courses

Learn essential digital marketing skills, including Google Analytics, Google Ads, and search engine optimization to monitor and drive business results.

  • Google Analytics Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    View course
  • Google Ads Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

    View course
  • SEO Bootcamp

    • Weekdays or weeknights
    • 12 hours
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    Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

    View course
  • Digital Marketing Strategy & Web Fundamentals

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    This one-day digital marketing course will familiarize you with the strategies and skills needed to succeed online. Learn the basic tenets of digital marketing and its role in today’s growing business landscape.

    View course
  • Content Marketing Bootcamp

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    In this course, you will deep dive into the world of content marketing to promote your brand with content creation.

    View course
  • Email Marketing Bootcamp

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn how to create and optimize successful email marketing campaigns.

    View course
See All Digital Marketing Courses

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Learn Social Media Marketing from the Top Experts

Learn essential social media strategies from a top SEO expert, Nicole McCullum, founder of Captivate Designs. Nicole specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO Training. You’ll learn how to use social media as a powerful marketing tactic, increase brand awareness, and get ahead of your competitors.

  • Learn From Digital Marketing Experts

    Not only are our instructors industry professionals, but they are dedicated teachers who are ready to share all their tips, tricks, and secrets with you. 

  • Market Yourself on Facebook, LinkedIn, Instagram, YouTube, & TikTok

    • Over 70% of Facebook users log in daily. Draw those users to your page. 

    • Over 60 million LinkedIn users are in decision-making positions. Create a plan to make sure they know who you are. 

    • Instagram’s potential advertising reach is over a billion users. Attract those users to your page. 

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

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Our Social Media Marketing Courses are rated 4.7 stars by 128 students

in the past 24 months

I left this course feeling very knowledgable when it comes to TikTok marketing.

Richelle Robinson

This class is great whether you are new to social media marketing or would like to brush up on your skill.

Tiffany Cheng
Big Brothers Big Sisters of NYC

I've never used social media to market before, but now I think I could do so excellently in a full-time position!

Cameron Mason

Now I feel like a pro!

Alivia LeMaster
Momentum Communications Group

Before this class, I didn't see the point of LinkedIn for a self-employed person like me, but it's now really clear and I'll use the platform much more effectively.

Victoria Moran
Main Street Vegan Academy

Nicole was a great instructor and took the time to make sure everyone understood the material she was covering.

Maddy Miller

Nicole was GREAT!!! She did a great job making sure she interacted with her online students, along with the in-class students. Not an easy task! Thank you, Nicole.

Diamond W.

This is my third class with Noble Desktop—and the first online via Zoom. The online instructor and class was just as good as my in-person class experience. The exercises taught skills applicable to enhance our Social Media projects. Noble Desktop is top notch!

Julie Grant
Valley Bank

Loved learning from this instructor, she made it a very fun and inspiring learning environment! I learned a lot from this class (especially as a beginner) for my business accounts on YouTube and TikTok.

Cassandra Roy

Overall great class. We went in-depth on what makes a good post / profile, how to create ads, and how to use Instagram Insights to measure performance and help determine what to do differently or better to improve engagement, awareness, & conversions. Really happy I took the course.

Richard Essses

About Social Media Marketing

What is Social Media Marketing?

Social media marketing uses digital channels such as Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, Snapchat, and Facebook to tell a story, build a brand, connect with an audience, and generate traffic. Billions of people use social media every single day. Figuring out how to use these platforms to reach a large number of people will help build your business. Social media marketing includes two types of strategies: unpaid and paid marketing. Unpaid marketing entails organically building a following by generating content that reaches and resonates with many people. Paid marketing involves paying outside organizations or individuals to help reach your target audience.

Regardless of your marketing strategies, leveraging social media networks for marketing, advertising, branding, and general communication is an effective tool to increase visibility. Social media marketing is an asset for small businesses, entrepreneurs, and even large companies. It combines social media’s reach with marketing techniques to connect with people and create campaigns that excite and engage them. To be a successful social media marketer, you’ll need to be familiar with each type of social media platform, voice, and tools.

Facebook Marketing

Facebook has billions of global daily users, so it makes sense that it’s a sought-after location for both paid and unpaid marketing. Facebook’s massive platform can help you reach your professional goals. Users voluntarily share demographic data such as life events, interests, age, profession, location, and relationship status with Facebook by using Facebook Ads. This makes it easy for social media marketers to build campaigns around this information to create targeted ads. Facebook also offers a variety of formats for advertising. Think about the various ads you’ve likely seen pop up on your own Facebook feed. There are video ads, text/ image ads, collection ads, slideshow ads, and carousel ads. Facebook also offers a “boost” feature that allows you to make an ad from a previous post. Stories are another feature that allows you to connect with your audience. If you want to learn how to create and manage successful ad campaigns on Facebook, take a look at Noble Desktop’s Facebook Marketing class. 

Instagram Marketing

Instagram is owned by Facebook but has a different, more visual format which can be an excellent way to build brand awareness, find customers, showcase your product or portfolio, and give followers access to buy your products. Instagram has become a global platform where both brands and people can interact with friends, celebrities, influencers, and potential customers. Those looking to expand their brand’s scope using Instagram can check out the Instagram Marketing class offered by Noble Desktop. Like Facebook, Instagram also has billions of daily users, which makes it ideal for those wanting considerable product reach. You can create compelling content to grab followers’ attention on Instagram using photos, text-based images, videos, stories, reels, IGTV, and even regrams. Another popular Instagram marketing tool is user-generated content (UGC), which is a way to create trust and promote authenticity within your brand—sharing how other people use and engage with your products often feels more organic than a targeted advertisement or carefully curated content.

LinkedIn Marketing

LinkedIn is a powerful online networking tool. Because it’s already set up to be a place where companies and professionals intersect, LinkedIn is a natural choice for business-based social media marketing. Noble Desktop’s Social Media Marketing: Business & LinkedIn course provides crucial insights for those who want to leverage LinkedIn for building a business. Using LinkedIn as a social media marketing tool can help with building professional credibility, networking, and generating leads. Since 660 million professionals use LinkedIn, there is already a built-in base of possibility for new followers and a chance to make connections, both personal and professional. LinkedIn also offers campaign manager tools for those looking to create and manage ad campaigns.

Twitter Marketing

The conversation on Twitter matters for both individuals and brands. Driving results 280 characters at a time, Twitter has become a fun, thoughtful way to interact online. Twitter is essentially millions of people having a conversation through text and these conversations can create trends, increase downloads, make change, and drive sales. Trending on Twitter can lead to results and upticks on other platforms as well. Writing quality text-based content is what Twitter is all about. Individuals who want to learn the fundamentals of content marketing, how to set goals and metrics, and how to establish a brand through written content in addition to other marketing strategies specifically for Twitter can enroll in Noble Desktop’s Social Media Content Marketing: Blogs & Twitter course.

TikTok & YouTube Marketing

Video content is one of human beings’ favorite ways to engage. YouTube has been around since 2005 (and who hasn’t accidentally spent an hour or more watching cute baby animals or earwax extractions?) but now it’s grown into more than a place just to watch silly or over-the-top videos. It’s now become something social media marketers can use to leverage brands and campaigns.

TikTok is relatively new to the social media scene and continues to grow more popular by the day. Because of its prevalence and number of users, businesses and brands of all sizes have turned to TikTok as a way to engage younger users and employ organic, user-generated, and paid campaigns. As TikTok continues its meteoric rise, understanding how it works is a crucial skill to have when embarking on a career in social media marketing. Taking Noble Desktop’s Social Media Marketing: TikTok & YouTube course can help you learn how to navigate both platforms and figure out how to use them to amplify your digital marketing strategy.

Why Learn Social Media Marketing?

Although social media marketing may be a relatively new frontier, it’s not going anywhere anytime soon. The internet and especially social media platforms continue to grow at an astounding rate. With seven in ten people using social media every day, these platforms provide businesses the chance to engage with existing and potential customers, help build their brands, and generate leads. Whether you’re an entrepreneur trying to amplify a new business or a well-known brand looking to increase traffic and sales, social media marketing can work for you. Since the field continues to evolve, it’s important to stay on trend and know what’s happening across the industry.

Hootsuite’s Digital 2021 Report states that 90% of brands want to build brand awareness through social media, 77% of them use it to maintain brand reputation, and 71% of them use it for building and managing an engaged community. These recent statistics confirm that mastering social media marketing and understanding how a variety of different social media platforms work is a sought-after skill set. Because of how intertwined we have become with social media, the future of marketing relies on social media. Social media marketing is a smart and lucrative career choice for current marketers who want to switch gears or even those with no marketing experience looking for something new. 

Social Media Marketing Careers

Billions of people around the world spend some amount of time on at least one social media platform every day. Because of this incredible reach and possibility for organic and paid marketing, those who have skills in the field are in high demand. Knowing the ins and outs of the industry as well as knowing your way around the various platforms can lead to jobs in digital marketing or social media marketing. Social media marketers can work in-house for a large company or on their own, often contracting their services out to companies large and small. Because all you need is a computer or even a phone to do this work, the career path offers flexibility as well. If you’re an entrepreneur or small business owner doing the work on your own, these tools can be used to your advantage to build a business.

Based on salary rankings from Glassdoor and recent job postings from Indeed, there are a variety of paths those working in social media marketing can take within the field. Though these salaries can vary depending on location, the amounts provide a framework of average salaries around the country. Social Media Strategists design social media plans which might include drafting posts and creating text, graphics, and video content to achieve a client’s marketing targets. Social Media Strategists earn around $57K a year. Marketing Analysts can expect to earn a bit more, pulling in about $66K annually. These professionals bring marketing expertise and provide analytical support, help with strategizing, finding the right audiences, performing competitive analyses, and optimizing channels. 

Those with a background in online marketing and strategy can find a career as a Digital Strategist, earning around $65K a year. Digital Strategists work on digitally rich projects like websites, social media, SEO content, and digital marketing. They identify opportunities for growth and help clients with website creation, branded content, and advertising campaigns. If you’ve had past experience leading a group of marketing professionals, look for a job as a Marketing Manager and bring home around $71K. Marketing Managers oversee teams who find ways to grow business, execute growth ideas through campaigns, and analyze and report on those campaigns.

How to Get Started in Social Media Marketing

If you’ve figured out that you want to create a career using social media skills, the next step is to work on sharpening them. One of the best ways to learn digital marketing with an emphasis on social media is by enrolling in a class, bootcamp, or certificate program. Both face-to-face and live online classes provide valuable hands-on learning opportunities. You’ll have the chance to learn from experienced digital marketers and collaborate with other students interested in pursuing a career in social media marketing. Those attending a class online can learn skills for a new career without even leaving their home or office. Taking a course is an affordable and flexible way to jumpstart a career in social media marketing.

Noble Desktop has been at the forefront of both in-person and online tech education for over three decades and offers all kinds of social media marketing classes for first-timers or experienced marketers who want to upskill. Noble’s Social Media Marketing Certificate is a comprehensive program that focuses on marketing strategies across a variety of platforms, including Instagram, Facebook, LinkedIn, Twitter, Tiktok, and YouTube. Students will learn how to create successful ad campaigns both paid and unpaid on various platforms. The certificate program also teaches how to identify and market to your target audience, convert leads, and develop business-based social media strategies. It will also walk students through video-based marketing and teach how to master Twitter marketing. Designed for beginners, anyone taking this certificate program will come away with a foundational knowledge of the major platforms and how to leverage them to meet professional goals. 

Noble Desktop also offers an intensive Digital Marketing Certificate. This program digs into understanding the role of digital marketing in today’s business landscape. Participants in this comprehensive certificate program will study how to create a successful digital marketing strategy and create the kind of content that will engage your audience and drive traffic to your site. The Digital Marketing certificate covers everything in the Social Media Marketing certificate and also teaches search engine optimization (SEO) strategy, Google Ads, and Google Analytics. This 78-hour bootcamp is taught by a top digital marketing expert, and students will have plenty of chances to ask questions as well as collaborate on real-world projects with other students.

Why Learn Social Media Marketing at Noble?

Look to Noble Desktop for help jumpstarting your career in social media marketing or upskilling by learning about the ins and outs of a specific platform. With classes specializing in Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube marketing, Noble has all kinds of courses, bootcamps, and certificate programs from full-time options to more flexible ones for those working or in school full-time. After taking a class, if you decide to continue with your social media marketing education, you can apply the individual courses you took to a more rigorous certification program in the future. 

Affordable, comprehensive, and skills-focused, Noble Desktop’s social media marketing classes are a must for anyone thinking of embarking on a career in the industry. Each class comes with a custom workbook to keep after completing the course, the chance to collaborate with other students, and even free retakes. Additionally, in many classes, Noble provides opportunities for students to have one-on-one coaching sessions with expert instructors. Each of these social media marketing courses is offered virtually and if you’re in New York City, you can select a face-to-face learning experience. Whether you’re looking to change careers to keep up with current trends or you need to brush up on some new skills, Noble Desktop has a class that will help you reach your personal and professional goals.

3 Reasons to Use Social Media Marketing

  1. Improve Brand Loyalty 

    • Using social media and posting relevant content for your customers can keep your customers engaged with your brand and sharing your content with their audiences. Think about some of the great business accounts you follow on social media. They post helpful, relevant, or funny content that keeps you engaged with their brand. They grow a following organically and build trust with potential customers. Whatever product they are selling or new offerings they have will be much more well-received by their following.

    • Post updates about your business, useful information, or even something funny related to your business to keep customers engaged. Always deliver engaging and useful content in whatever way you can. You can get creative about the ways you engage your audience and find your niche. For example, if you sell nuts online, you could offer valuable content about health & fitness or test out some other strategies to say what works best. 

  2. Prospect New Customers

    • Social media marketing can be used to prospect new customers with various paid social strategies. You can find potential customers that might be interested in your brand using various targeting features. Social media marketing is one of the most commonly used prospecting strategies these days and for good reason. Think about the last time you were scrolling on Facebook or Instagram and saw a cool ad for a new product you had never even heard of. These prospecting strategies can be a great way to reach a large audience and generate buzz at a relatively low cost. Draw new prospects in with creative and engaging ads, and make sure to use targeting strategies to find the prospects most likely to engage with what you’re offering. 

    • Target audiences similar to your existing customers with lookalike audiences or target your competition to bring in new customers. Audience strategy is key to running efficient and effective campaigns on social media. Say you are launching a new healthy snack product targeted towards highly-active people. You’ll want to target those highly active people through various targeting methods. You can target by age and location, but more importantly, you can target by interests. You can find people that like health and fitness, running, CrossFit, or any other form of exercise. As you build up your data, you can further segment and target and tailor your ad content towards specific sub-segments. 

  3. Drive Sales

    • You can use both organic and paid social media marketing to drive sales for your business. Posting new products or offers to existing customers (organically) or to new prospects can help drive buzz and revenue for your business. That is why building a good following or knowing how to do paid social marketing is critical. When you have a new product, you can leverage these skills to drive interest and sales for the product. You can promote an existing product by offering a discount or bundling offerings and push it out there with social media. 

    • Run promotions or feature your various products in an ad to drive new revenue. There is so much content out there, and it can be hard to stand out. Discounts, limited-time offers, and other promotions are a great way to get people’s attention and drive sales. While these are effective, you can also get creative with the way you promote your products so you don’t always have to drive your price down. Leverage influencer marketing, collaborations, social impact campaigns, and other creative strategies to drive interest and sales with social media.

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Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

  • Live, interactive class
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  • Remote setup assistance provided
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Social Media Marketing Resources

Free Resources

  • Strategies to Getting the Most out of Social Media

    In part 1 of this post, Effective Marketing Using Social Media, we got a good overview of the top four choices people have to augment their marketing strategies with social media: Linke...

  • Effective Marketing Using Social Media

    Many of us have been there Social media has so many options; it’s like standing at an elaborate restaurant buffet, asking, “Where to start?” Slowly with an appetizer? Dig into the side ...

  • 7 Reasons Why Marketing Professionals Love Social Media

    Many marketing companies regard social media as an important marketing tool. To others, social media marketing is viewed as a complicated process that is full of challenges. With adequate training, there are several powerful advantages to using...

  • Digital Marketing Prospecting & Remarketing

    We’ll talk about a two-pronged strategy to leverage digital marketing to drive your business forward. We’ll discuss two types of marketing, prospecting and remarketing, and think about how they can work together to create a full-funnel marketing campaign

showing 4 of 4 resources

Upcoming Social Media Marketing Classes in NYC or Live Online

All times are listed in Eastern Time unless otherwise specified.

February 2023
Streaming for Social Media
February 7
Tuesday 10–5pm
$325
6 Hours
NYC or Live Online

Find out how to leverage streaming as part of your social media strategy. In this class, you'll learn how to stream to platforms like Twitch and YouTube with the free app OBS.

Add to cart
Social Media Industry & Portfolio
February 21–28
Tuesday to Wednesday 10–5pm
$975
18 Hours
NYC or Live Online

Learn about social media marketing career opportunities, start building a portfolio, and optimize your social media presence for job success in this capstone course.

Add to cart
April 2023
Instagram Marketing Bootcamp
April 11–12
Tuesday to Wednesday 10–5pm
$650
12 Hours
NYC or Live Online

Develop paid and organic marketing strategy for Instagram. You’ll learn how to create content, master Instagram Stories, and leverage hashtags to boost engagement.

Add to cart
Digital Marketing Certificate
April 11–May 25
Weekdays 10–5pm
$3,995
126 Hours
NYC or Live Online

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

Add to cart
Social Media Marketing Certificate
April 11–May 17
Weekdays 10–5pm
$2,495
72 Hours
NYC or Live Online

Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

Add to cart
Facebook Marketing Bootcamp
April 18–19
Tuesday to Wednesday 10–5pm
$650
12 Hours
NYC or Live Online

Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

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LinkedIn Marketing Bootcamp
April 20
Thursday 10–5pm
$425
6 Hours
NYC or Live Online

Learn about how to market your business on LinkedIn. You’ll develop winning strategies to promote your product/service, create winning content, and draw in customers with LinkedIn Ads.

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YouTube Marketing
April 25
Tuesday 10–5pm
$325
6 Hours
NYC or Live Online

 Learn social media marketing with YouTube with hands-on training in using the platform to develop successful business content.

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May 2023
TikTok Marketing
May 2
Tuesday 10–5pm
$325
6 Hours
NYC or Live Online

Learn how to use TikTok for video-based marketing campaigns. Research trends and create attention-grabbing content that drives sales and builds your following.

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Streaming for Social Media
May 3
Wednesday 10–5pm
$325
6 Hours
NYC or Live Online

Find out how to leverage streaming as part of your social media strategy. In this class, you'll learn how to stream to platforms like Twitch and YouTube with the free app OBS.

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Noble Desktop is today’s primary center for learning and career development. Since 1990, our project-based classes and certificate programs have given professionals the tools to pursue creative careers in design, coding, and beyond. Noble Desktop is licensed by the New York State Education Department.

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