Social media provides an avenue for business owners to connect with customers and fellow professionals. Build marketing strategies for LinkedIn, Shopify, and other business-based social media platforms in this class. You'll begin by reviewing the different platforms and learning how to determine which are the best for your business. From there, you'll find out how to identify and reach your target audience through business-based content. Finally, you'll learn about the marketing features on LinkedIn and leverage Shopify to promote your products/services.

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What You’ll Learn

  • Navigating the business-based social media landscape
  • How to develop a content strategy
  • Methods for choosing and engaging your audience
  • LinkedIn features and networking
  • How to promote your brand on Shopify