Social Media Marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’ positioning within the competitive marketplace. 

You’ll learn about the most popular content categories including image content, business content, video content and text content. Alongside the content, this certificate program explores platform giants like Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter and more. You’ll learn current social media marketing trends and develop a marketing strategy that works for you. Get started learning about the benefits of social media marketing on our blog.

This program is a comprehensive look at all aspects of Social Media Marketing. For more information about the topics covered, please refer to the syllabus below.