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Digital Marketing Courses in NYC or Live Online

Hands-on Training from Experts Small class sizes

Learn digital marketing comprehensively from experts in our Digital Marketing Certificate, or hone a specific skill with classes in SEO, Google Ads, Google Analytics, and social media marketing.

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Featured Digital Marketing Certificate Programs

Build a powerful online presence and increase conversions with SEO strategies, Google Ads & Analytics, Social Media Marketing, and other online marketing techniques. Learn from the digital marketing experts in hands-on classes and certificate programs.

  • Digital Marketing Certificate

    • Weekdays or weeknights
    • 126 hours
    • Open to beginners
    • Financing available
    • 1:1 Mentoring

    Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

    View course
  • Social Media Marketing Certificate

    • Weekdays or weeknights
    • 72 hours
    • Open to beginners
    • Payment plan available
    • 1:1 Mentoring

    Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

    View course
  • Google Analytics Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    View course
  • SEO Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

    View course
  • Google Ads Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

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  • Digital Marketing Strategy & Web Fundamentals

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    This one-day digital marketing course will familiarize you with the strategies and skills needed to succeed online. Learn the basic tenets of digital marketing and its role in today’s growing business landscape.

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  • Content Marketing Bootcamp

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    In this course, you will deep dive into the world of content marketing to promote your brand with content creation.

    View course
  • Email Marketing Bootcamp

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn how to create and optimize successful email marketing campaigns.

    View course
  • 45,000+
    Students
  • 33
    Years
  • 2,500+
    Testimonials

Social Media Marketing Courses

Learn how to build, target and convert leads from the major social media platforms, Facebook, LinkedIn, and Instagram, through paid and organic marketing techniques.

  • Social Media Marketing Certificate

    • Weekdays or weeknights
    • 72 hours
    • Open to beginners
    • Payment plan available
    • 1:1 Mentoring

    Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

    View course
  • Instagram Marketing Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Develop paid and organic marketing strategy for Instagram. You’ll learn how to create content, master Instagram Stories, and leverage hashtags to boost engagement.

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  • Facebook Marketing Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

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  • LinkedIn Marketing Bootcamp

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn about how to market your business on LinkedIn. You’ll develop winning strategies to promote your product/service, create winning content, and draw in customers with LinkedIn Ads.

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  • YouTube Marketing

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

     Learn social media marketing with YouTube with hands-on training in using the platform to develop successful business content.

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  • TikTok Marketing

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn how to use TikTok for video-based marketing campaigns. Research trends and create attention-grabbing content that drives sales and builds your following.

    View course
  • Social Media Content Marketing: Blogs & Twitter

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Learn about text-based (written content) social media marketing platforms like blogging and Twitter. Explore current social media marketing trends and develop a marketing content strategy for written content.

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  • Streaming for Social Media

    • Weekdays or weeknights
    • 6 hours
    • Open to beginners

    Find out how to leverage streaming as part of your social media strategy. In this class, you'll learn how to stream to platforms like Twitch and YouTube with the free app OBS.

    View course
  • Social Media Industry & Portfolio

    • Weekdays or weeknights
    • 18 hours
    • Prerequisites required

    Learn about social media marketing career opportunities, start building a portfolio, and optimize your social media presence for job success in this capstone course.

    View course
See All Social Media Marketing Courses

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Learn the concepts and skills covered in these courses or your tuition is on us. See details and terms & conditions.

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SEO Courses

Learn how to optimize your site for search engines and outrank your competitors: learn to conduct keyword analysis, build a backlink profile, optimize your content, and more.

  • SEO Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

    View course
See All SEO Courses

Google Analytics Courses

Learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data. Leave with a solid understanding of the tool, and how to apply its data to your own website, and more.

  • Google Analytics Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    View course
See All Google Analytics Courses

Google Ads Courses

Learn paid search advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. Set up and manage a successful campaign, generate leads and sales, and track conversions to maximize results while saving money.

  • Google Ads Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

    View course
See All Google Ads Courses

Corporate & Onsite Training

Train your marketing team in the essential tools to grow your company’s presence. Purchase group class vouchers at a discount for our regularly-scheduled group classes in New York, or create a custom training program at your offices.

Request more info: hello@nobledesktop.com

Search Engine Optimization

Identify target keywords and rank ahead of your competitors

Google Analytics

Analyze site performance and conversion rates

Search Engine Marketing

Increase business leads and generate a high ROI with paid search

Social Media Marketing

Build a social media presence organically and through paid campaigns

Email Marketing

Engage and convert followers to paying customers

Web Design & UX Optimization

Create the ideal website experience to generate high conversion rates

Private Training

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  • Customize or choose from our existing courses
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Or

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  • Send employees to our group classes
  • Extensive offerings and flexible scheduling
  • Simple billing and logistics
  • Computers and training resources provided

We’ve trained thousands of companies!
Let us create the perfect program for your team.

hello@nobledesktop.com (212) 226-4149

NYC's Top Digital Marketing Classes & Certifications

Our digital marketing courses are taught by top digital marketing experts with a proven track record of increasing online presence for tons of businesses. Become a digital marketing guru in our Digital Marketing Certificate program or learn specific tools in our SEO, Google Ads, Google Analytics, social media, or digital strategies bootcamps. Watch your online traffic soar as your organic search ranking jump above your competitors. Go beyond organic search with Google Ads and social media marketing. Master Google Analytics to understand user behavior and optimize your marketing and site.

  • Digital marketing instructor teaching social media strategies

    Learn From Digital Marketing Professionals

    All of our digital marketing classes are taught by industry professionals who have worked with clients globally. Gain valuable knowledge and digital marketing secrets from their wealth of experience.

  • Personalized digital marketing class at Noble Desktop

    Hands-on Training

    Learn through hands-on labs and lessons designed to give you practice in implementing digital marketing strategies such as search engine optimization, Google AdWords and Analytics, and many more useful tools.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

Yelp
Google
Switchup.org

Our Digital Marketing Courses are rated 4.8 stars by 306 students

in the past 24 months

I left this course feeling very knowledgable when it comes to TikTok marketing.

Richelle Robinson

Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.

Lauren McGrath
Hearing Health Foundation

I came away with lots of great information, feeling energized to go back and make positive change for our website!

Kyle Avery

I really enjoy this class. The information taught was relevant, and the instructor was very knowledgeable in SEO.

Michelle Tsai
Monyker

The SEO in a Day class was packed with useful content, tips, and insights. I found it very helpful and it motivated me to keep learning more.

Valeria Gonzalez
Patients & Purpose

The SEO in a Day class was a great overview on the subject. Nicole was an inspiring and enthusiastic teacher. I left with a thorough understanding of the subject. I am very excited to apply the knowledge in my future work.

Victoria Greiss

I was so psyched to be in the flow, to be learning, and to LIKE what I was learning! Nicole has the perfect blend of up-to-date technical know-how, pedagogic prowess, and people skills. A winning trifecta!

Hope Killcoyne
Hope Lourie Killcoyne Photography

I highly recommend this course as starter for SEO.

Louis Nesbitt

Nicole covered a wide range of topics in a day in a very understandable format.

Vedapal Manohar

I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!

Leo Bullaro

The instructor was absolutely wonderful. She very thoroughly went through each facet of digital marketing, was engaging and descriptive, and left me with a much better grasp of digital marketing generally. I would absolutely take another class with her!

Khadim Dieng
S'wel

Very good information for SEO newbies looking to take their work to the next level. Class flew by due to the wealth of subject matter that was both interesting and relevant.

Connor Clark
TickPick

I loved Nicole's SEO In A Day Class at Noble Desktop. I learned so much on both a personal level and as a front end web designer. I have so much more to learn but feel confident that this experience will add value to growing my own business as well as benefit my clients going forward. Thank you.

Sharon Reaves

SEO in a Day is a great class for both new and seasoned marketers. The course provided a more in-depth view of SEO and offered numerous actionable take-aways.

Susan Bernard

Very well structured class with knowledgeable content that can be applied to everyday situations whether you work for yourself or someone else.

Mona

Amazing crash course on SEO helped me gain skills that I will be applying in my job but also skills that I can use to help friends who are small business owners.

Saudy Tejada

This class was very helpful. Lots of new information and a ton of little tips and tricks that make my life so much easier.

Kerstin Meyne-McCall

Great classes - terrific content, perfect pace. Instructor was amazing and extremely supportive and knowledgeable of real world up-to-the-minute current issues/bugs. Thanks for a great experience!

Trudy Appling

Excellent Digital Marketing Certificate program, thank you so much!!

Mona
Guerbet, LLC

This was a great introduction on what areas to focus on regarding digital marketing.

Aimee Schwartz

A must-take for any web developer, marketer, or small business owner. So many tools are out there and this class gives a great intro to all of them.

SCOTT CARSON

So exciting to finally unlock the mystery of SEO!

Aimee Schwartz

I highly recommend Nicole at Noble Desktop. She explains complex digital marketing in a very user-friendly and simple way to understand. She has exceptional skills in teaching in a group setting, while also going around the room for individualized attention and answering everyone's questions. Super friendly and knowledgable! Also, administration is super helpful and friendly, they are always very accommodating, understanding, and provide exceptional customer service. I look forward to completing my digital marketing certificate.

Saudy Tejada

The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.

Susan
Maze Health

Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for Google Analytics beginners and very organized. She also provided packets for review which were very helpful. Thanks Nicole!

Daisha
JD Beauty Group

I've never used social media to market before, but now I think I could do so excellently in a full-time position!

Cameron Mason

Great class, will give you all the basic knowledge you need to understand keyword choices and metrics, optimize your website and increase traffic, create links and more!

Pablo Mena

Very clear, smart teacher. Learned a ton!

Tanya Van Sant
ArtBase

Nicole was an incredible teacher and the class is perfect for someone who needs a solid baseline in SEO! By the end of the class, I felt so much more confident in my SEO skills. Well worth the money!

Shannon Maloney
MRM//McCann

This class is great whether you are new to social media marketing or would like to brush up on your skill.

Tiffany Cheng
Big Brothers Big Sisters of NYC

Nicole is wonderful! I have taken a few classes with her and she really knows how to break down complicated material in a way that is easy to understand and digest. I look forward to applying my new skills and knowledge to my daily work.

Saudy Tejada

SEO in a day gave me valuable insights on how to leverage my brand across the web.

Valentina Robotti
QNY Creative

Instructor was very knowledgeable about SEO and was able to explain it without using a lot of technical terms and acronyms. She showed us steps that are actionable immediately once I am back in my office. The class content contains all the steps, websites and tools needed to go implement a basic SEO Strategy immediately.

Laticia Austin
123JobZone, LLC

Ms. McCullum is extremely knowledgeable and presents even complex information in a way that's easy to understand. I am not a technical person and worried that I wouldn't be able to keep up in this class, but she made sure all of us always understood the material. It was a great experience.

Laura Federico

I signed up for this class not really knowing much about SEO nor how to apply it to my business. After spending the day and absorbing everything that Nicole taught, I now have a great understanding of how SEO works and feel comfortable taking what I learned back to the workplace!

Steve Cantwell
Erwin Pearl

I love taking classes here. The class registrars are extremely helpful and friendly. The instructors are all phenomenal--friendly, so knowledgeable, and have an abundant command of the subjects they teach.

Stacey Brody

This class gives an incredible overview of digital marketing in a day! Highly suggest this class for anyone who is looking to expand their knowledge of these topics. A+!

Emily Carter
Memorial Sloan Kettering Cancer Center

If you want to learn the overall fundamentals of SEO and walk away with some tangible skills, this is definitely the class for you. I highly recommend this class for anyone who is either new to SEO or needs a great refresher.

Renee Fishel
Coyne PR

My instructor was amazing. Very thorough, very patient. There is a lot to cover in one day, but I think they went at just the right speed.

Bridget Rice
BlueLabs

Went from beginner to expert in 6 hours.

Russell Chiulli

Nicole is an amazing teacher. Learning SEO in a day I almost feel like an expert. That is how much knowledge I attained.

Vanessa

We have explored many different avenues for managing our online presence, and attended SEO in a day to gain first hand knowledge to leverage ourselves when hiring a management company. We are so glad we came, Nicole was amazing!

Ashley Wood
Chestnut Electric Corp.

The space in general is clean and I appreciate the water, coffee, tea and bagels. I really enjoy coming here to class and having Nicole as a teacher. Because of this really motivational experience I would definitely consider coming back.

Vanessa Marrufo

The content was designed to be succinct, digestible and yet comprehensive as is befitting within the context of an intensive one-day session. Much better than Hyper Island which incidentally I had enrolled for a year ago but never ended up completing. The key difference was that class sizes at Noble are small, the teachers interactive, and the content delivered with clarity and simplicity.

Animesh

Noble Desktop does everything right so you can fully succeed at why you're there to begin with: to learn valuable new skills and be able to actually use them.

Guy Paquette
Guydeate

Now I feel like a pro!

Alivia LeMaster
Momentum Communications Group

If you want to grasp IG in a fun, fast-paced day, this is the class for you. The instructor is a beam of liveliness and energy. The whole day was a major uplift and I feel so much more IG-savvy.

Victoria Moran
Main Street Vegan Academy

Nicole was a great instructor and took the time to make sure everyone understood the material she was covering.

Maddy Miller

Nicole is knowledgeable, professional, and teaches everything thoroughly! Very helpful and pays attention to each and every student in the class.

Sanju S.

Justine was extremely helpful. I appreciated that she gave us activities to do, so we were able to relate the content to our own brand as well as to be hands-on with the information given.

Maddy M.

I needed to learn more about digital marketing, SEO, Google Analytics, and Google Ad campaigns. This class was perfect! The instructor (Nicole McCullum) was excellent, informative, and answered all our questions. There were interactive projects in class to help the learning process. Overall a great class and I learned a lot.

Lisa Dowe
Dowe Design Studio

Overall great class. We went in-depth on what makes a good post / profile, how to create ads, and how to use Instagram Insights to measure performance and help determine what to do differently or better to improve engagement, awareness, & conversions. Really happy I took the course.

Richard Essses

Why Learn Digital Marketing 

Are you interested in learning digital marketing? Are you looking to start your own business and want to know if digital marketing skills will help you? In this article, we’re going to run through the key reasons why you should learning digital marketing skills. 

In simple terms, digital marketing includes all marketing efforts online. While many people first think of social media when thinking about digital marketing, there is a lot more that goes into digital marketing including search, email, site optimization, online reviews, and more. We’ll walk through the different types of digital marketing in a bit, but let’s first walk through some reasons to learn digital marketing

Become a Digital Marketer

Digital marketing is a highly in-demand skillset and learning digital marketing skills could lead you to a career as a digital marketer. Companies from 1 to 1 million use digital marketing in some capacity, and they are looking for top digital marketing talent to grow their businesses. Start learning digital marketing skills and launch yourself into a career as a digital marketer.

Another piece of advice - start learning the full world of digital marketing to get your foundational skills and then if one part of it seems particularly interesting, focus on that set of skills. If you are more creatively-inclined, social media marketing might be more interesting. If you are more analytically-inclined, something like Google Ads might be of interest. Digital marketing spans a variety of domains and can be a great career path for creative- and/or analytically-minded professionals. 

Boost Your Entrepreneur Toolkit

If you’re looking to start a business, one of the biggest challenges is generally generating awareness, interest, and sales to your products. In the digital age we live in now, digital marketing skills can be the key enabler for entrepreneurs to get their product or service out there quickly. Having a mastery of digital marketing can tremendously increase the growth and the probability of success of your new venture.

While you can always hire a digital marketer, having those skills yourself will allow you to develop the strategy based on your own objectives and potentially lead the charge while you are still ramping up the venture. When you do decide to hire a marketer, you’ll be equipped to guide them with a strategy and oversee them appropriately given your digital marketing expertise. If you’re an entrepreneur and want to increase your chances of success, digital marketing skills can be extremely valuable to add to your toolkit. 

Grow Your Business

If you’re a small business owner or manager and looking to grow your business, digital marketing skills could be your answer. Coming up with a full digital marketing strategy that works best for your business and target audience and being able to execute on that strategy could be your key to growth. Whether you are in a product or service business and whether you have a physical or online presence, there is a digital marketing strategy that will help your business flourish. It is important to understand the full scope of digital marketing so you can devise the most suitable strategy for your business to succeed.

For example, a local business with a physical presence might benefit from using Google My Business and improving their local search listing. An online business might benefit from leveraging search ads and/or social media marketing. There are so many different ways to use digital marketing to grow your business, some requiring minimal cost and minimal time while others may require a larger investment of time and/or money.

The Types of Digital Marketing

Now let’s jump into the various types of digital marketing. There are so many forms of digital marketing and this is not an exhaustive list, but this should be enough to get you started and give you an overview of the digital marketing world. 

Search Marketing 

Search marketing includes both organic (SEO) and paid search (Google Ads). The goal of search marketing is to show up in search results for specific, relevant keywords. In the search results, there are paid results followed by organic results. 

To show up in the organic results requires a good SEO strategy involving keyword research, content marketing, technical optimization of your site, backlinks, and more. In order to show up in the paid results, you'll need to set up a Google Ads account and bid on specific keywords and pay for each click that you get from that ad. 

Search marketing is like a world of its own and requires a lot of knowledge and creativity to do it well, but if you execute properly it can result in a lot of growth for your business.

Social Media Marketing

Facebook, Instagram, Twitter, Tik Tok, and all social media platforms can be lumped into social media marketing. Within social media marketing, you can take both organic and paid strategies for your desired outcomes. 

Building an organic following on one of these platforms will require you to produce content that engages your target audience and creative strategies to grow your following. Within each of these social media tools, there are also paid options that allow you to pay to show your ads to users on the platform. 

Paid social media marketing can be a great way to find new customers (prospecting) but you'll need to make sure you are targeting the right audiences with the right messaging to do it efficiently and effectively. 

Email Marketing

Although it is one of the older forms of marketing, it remains one of the most effective ways to market. Email marketing requires you to put in the effort and get creative in finding ways to build an email list. Once you have a strong email list in place and a good strategy to continue growing that list, you can leverage that list to sell your products or services, offer promotions, or engage with your customers. 

Conversion/Site Optimization

Once we are driving a whole lot of traffic, we need to make sure we are providing a seamless experience for the users and optimizing our conversion funnel to maximize the value of our traffic. Say we are driving 100 visitors per day to our site and only converting 1 into a sale. If we wanted to get 2 conversions per day, we could go out and try to get another 100 visitors (at our 1% conversion rate) or find a way to increase our conversion rate to 2% to get our 2 conversions. There is a lot that goes into conversion rate optimization and there are a handful of strategies that may help like clear call-to-actions, improved page speed, testimonials, and limited-time offers. 

Content Marketing

While content marketing can sometimes be lumped in with SEO, it can also be a marketing strategy of its own. When it comes to SEO, having lots of relevant and high-quality content on your site can take your site’s SEO to the next level through a couple of mechanisms.

More high-quality content generally boosts SEO, the content can also drive traffic on its own by ranking, and it may even pull some backlinks for you. Outside of just boosting SEO, content marketing can be a strategy of its own. Whether it's written, video, or audio content, you can use content marketing to grow your business.

You can use content marketing to educate consumers about your product or industry and eventually convert them into customers. For example, Drift coined the term “conversational marketing” and gained lots of traction educating consumers about the value of it, eventually driving some into paying customers for their product - a conversational marketing tool. That’s a perfect segue to our next topic, conversational marketing.

Conversational Marketing

Conversational marketing is a one-to-one approach to marketing where businesses directly interact with their customers. While this may sound extremely time-intensive at first, there are countless benefits to doing so.

By interacting with your customers directly, not only will you improve the conversion flow and drive more conversions, but you will create more outstanding experiences for your customers and you will learn from customers to be able to improve your product or service. By speaking to customers you’ll learn what their pain points are and how you might modify your product or services to meet those better.

You might find that customers are asking about something you are not currently offering, which could be a new source of revenue for you. You might find that your price is too high, pushing customers away. And sometimes, you might even find that people can’t figure out how to make a purchase on your site which is a solvable problem. 

While the above cover some of the most popular forms of digital marketing, there are lots of other ways to go about digital marketing and growing your business digitally

Prospecting vs Remarketing

Another key distinction to consider when thinking about which tools to learn and use is to understand the different objectives of prospecting and remarketing. 

We can generally categorize our digital marketing efforts into 2 buckets: driving new customers to the site and converting customers once they have interacted with us in some way. Driving new customers to the site is what we’d call prospecting and converting customers who have already interacted with us would be considered remarketing.

Driving Traffic

If we are newer to business or just want to drive more traffic to our site then we can look at a variety of prospecting strategies, ways to drive new users to the site. 

SEO

Search engine optimization can pay off big if done well and can drive sustainable traffic to our site. If we are able to get to the top of the search results for the relevant keywords to our site then we will consistently be found on the search engines and generate traffic. Doing SEO well is no easy task and requires a full-on SEO strategy. Some of the core elements of SEO include:

  • Content marketing: writing high-quality content for your audience
  • Backlinks: getting links from other reputable and relevant sites
  • Pages/Tags: making the relevant pages to match different search intent
  • Site Speed: ensuring a speedy site and experience
Google Ads

As mentioned above, Google Ads is the paid “brother” of SEO as it also gets you into the search results. Getting into the search results with Google Ads is generally easier than with SEO but it is more costly. As it is commonly referred to as pay-per-click, you need to pay for each click that you get through Google Ads. Google Ads can be a great way to get started in search marketing to drive new traffic to your site. One of the key sticking points of search marketing is that you are meeting users while they are looking for a specific product or service.

Social Media

Leveraging social media platforms, both organically and inorganically, can be another great way to drive new prospects to your site. With paid social media, you can show ads for your product or service to people within the social media experience. Social media marketing is generally less costly than something like Google Ads but because they are not “in search” of the product at the moment they will generally convert at a lower rate. Social media can be a great way to quickly and cost-efficiently drive a lot of traffic to your site. In order to increase efficiency and effectiveness, make sure to find the right audiences to target and deliver engaging marketing copy.

There are lots of ways to drive traffic to your site and generate buzz for your product or service, but these are a couple to get started. 

Remarketing

Now, let’s say we are continually getting lots of traffic to our site but we aren’t converting as many people as we’d like. This is where remarketing comes into play. Generally, users will not convert the first time they visit your site so it is your job to remind them to come back with remarketing.

Google Ads

We discussed Google Ads as a prospecting tool but it also serves as a remarketing tool. You can create audiences of site visitors and deliver display ads to those visitors across the web. In order to do this effectively, make sure to segment your visitors into the right groups, and deliver tailored and compelling ads. For example, if you sell office supplies and someone was on your pages for pens, you’ll probably want to serve them an ad for pens with some sort of special offer. 

Social Media

Similar to the way Google Ads remarketing works, you can also use social media platforms to retarget website visitors. The same principles will apply as the above - make sure to segment your audiences and tailor your messaging.

Email Marketing

Another time-tested way to retarget site visitors is to leverage an email marketing strategy. One of the biggest challenges with email marketing for retargeting is actually getting people’s email addresses, but if set up a good system for email capture, then email marketing can be a big source for targeting.

Email marketing is relatively inexpensive and can convert pretty well since these are already people who expressed interest by giving you their email addresses. You’ll need to get creative about email capture and you may want to offer something free to get the email. 

Learn More & Master Digital Marketing

You can keep reading at our digital marketing blog, Google Ads blog, or SEO blog. 

We hope to see you soon at one of our digital marketing classes so we can help you master digital marketing and bring the tools and strategies back to your business to drive results. 

Continue reading

Learn Digital Marketing for a New Career

  • Digital Marketer

    Salary in NYC

    $67,000 / year

    Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.

  • Search Manager

    Salary in NYC

    $87,000 / year

    A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.

  • Paid Search Manager

    Salary in NYC

    $87,000 / year

    A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.

  • Social Media Strategist

    Salary in NYC

    $62,000 / year

    Social Media Strategists design social media blueprints to achieve a client's or company's marketing targets. They also create content and manage client or company accounts.

  • Digital Analyst

    Salary in NYC

    $87,000 / year

    Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.

  • Digital Strategist

    Salary in NYC

    $76,000 / year

    Digital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their client with a specific end goal in mind, or an advertising campaign.

  • Web Optimization Specialist

    Salary in NYC

    $80,000 / year

    Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.

  • Marketing Analyst

    Salary in NYC

    $75,000 / year

    A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.

  • Marketing Manager

    Salary in NYC

    $73,000 / year

    Marketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, execute those growth ideas through campaigns, and analyze and report on those campaigns.

Learn Where You’re Comfortable

Attend at our campus in NYC or learn remotely, live online

On Campus in NYC

185 Madison Ave, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

  • Live, interactive class
  • Experienced instructor in the room with you
  • Computer and software provided
  • Free retake within one year
Students seated in computer classroom with workbooks, paying attention to instructor

Live Online

Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

  • Live, interactive class
  • Experienced instructor teaching over Zoom
  • Remote setup assistance provided
  • Free retake within one year

Online Training Demo

1-Minute Overview

More about live online training

Digital Marketing Resources

Free Resources

  • SEO vs. SEM: The Complete Guide

    In this comprehensive SEO vs SEM guide, we’ll walk through everything you need to know to determine the optimal search strategy for your business. Understand the differences and benefits of SEO and SEM, and how you can use a combined approach to dominate the search engines. 

  • Why Isn’t My Page Ranking?

    So... your page isn’t ranking even though you think you’ve done it all. In this article, we’ll cover some things to check for when your page isn’t ranking or general tips to boost the ranking of a page. 

  • Conversational Marketing

    In this article, we'll introduce conversational marketing, walk through the key benefits of using it, and talk about ways you can start implementing it to create positive experiences, learn about your customers, and drive sales. 

  • Digital Marketing Prospecting & Remarketing

    We’ll talk about a two-pronged strategy to leverage digital marketing to drive your business forward. We’ll discuss two types of marketing, prospecting and remarketing, and think about how they can work together to create a full-funnel marketing campaign

  • 5 Ways to Improve Your Google Ads Campaigns

    In this article, we’ll discuss 5 ways to boost your paid search campaigns to drive better performance and grow your business. Search Engine Marketing, or paid search, is a digital channel full of opportunities.

showing 5 of 22 entries

Digital Marketing & SEO Strategies

Digital Marketing
  • Digital Marketing involves SEO, and other types of marketing to create brand awareness, create business opportunities, and drive sales.
SEO (Search Engine Optimization)
  • SEO stands for Search Engine Optimization. To get visitors to your website, there are things you can do to optimize the site for search engines like Google.
  • SEO involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. 
  • A well around approach to SEO involves many things: coding best-practices, keyword research, content development strategies, link-building strategies, and more.
Keyword Research
  • Keyword research is the process of finding what words and phrases your target audience is looking for and how often they are doing so.
  • Ideally, you want to target searches with high volume and lower competition.
  • Content on the webpage, including titles, headings and body content, should include the target keywords.
Link Building
  • Link building refers to the process of obtaining inbound links (links from other websites to the target site). It is known to be one of the main factors in determining search engine ranking positions.
  • Best SEO practices include building high-quality links from reputable and topically-relevant sources. Spammy links can actually hurt a site's SEO.
  • Learn strategies to build a high-quality link profile in our Digital Marketing & SEO classes.
Social Media Marketing

Social media marketing leverages platforms like Facebook, Twitter, LinkedIn, and Instagram to drive engagement, draw new customers, and convert users. You can use organic and/or paid social media marketing to build your brand and drive conversions.

Conversion Optimization

Conversion optimization involves optimizing your site and user experience to increase conversion rates. Some strategies for conversion rate optimization include:

  • Testimonials: Leveraging social proof by showing reviews for your product or services.
  • CTA's: Having clear call-to-actions on your site so converting is a seamless process for the user. 
  • Page Speed: Ensuring a fast site for a comfortable and easy user experience. 
  • Limited-Time Offers: Boost conversion rate by signaling urgency with limited time offers. 
Search Engine Marketing

SEM, or paid search, is the process of paying to show your site when a user searches for a specific keyword. Paid search results often show up at the top of the search results and businesses can compete for the spots at the top of the results.

Upcoming Digital Marketing Classes in NYC or Live Online

All times are listed in Eastern Time unless otherwise specified.

February 2023
Google Ads Bootcamp
February 8–9
Wednesday to Thursday 10–5pm
$650
12 Hours
NYC or Live Online

Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

Add to cart
Social Media Content Marketing: Blogs & Twitter
February 14
Tuesday 10–5pm
$425
6 Hours
NYC or Live Online

Learn about text-based (written content) social media marketing platforms like blogging and Twitter. Explore current social media marketing trends and develop a marketing content strategy for written content.

Add to cart
Google Analytics Bootcamp
February 23–24
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

Add to cart
April 2023
Instagram Marketing Bootcamp
April 11–12
Tuesday to Wednesday 10–5pm
$650
12 Hours
NYC or Live Online

Develop paid and organic marketing strategy for Instagram. You’ll learn how to create content, master Instagram Stories, and leverage hashtags to boost engagement.

Add to cart
Digital Marketing Certificate
April 11–May 25
Weekdays 10–5pm
$3,995
126 Hours
NYC or Live Online

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

Add to cart
Social Media Marketing Certificate
April 11–May 17
Weekdays 10–5pm
$2,495
72 Hours
NYC or Live Online

Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

Add to cart
Digital Marketing Strategy & Web Fundamentals
April 13
Thursday 10–5pm
$325
6 Hours
NYC or Live Online

This one-day digital marketing course will familiarize you with the strategies and skills needed to succeed online. Learn the basic tenets of digital marketing and its role in today’s growing business landscape.

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Email Marketing Bootcamp
April 14
Friday 10–5pm
$325
6 Hours
NYC or Live Online

Learn how to create and optimize successful email marketing campaigns.

Add to cart
Facebook Marketing Bootcamp
April 18–19
Tuesday to Wednesday 10–5pm
$650
12 Hours
NYC or Live Online

Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

Add to cart
YouTube Marketing
April 25
Tuesday 10–5pm
$325
6 Hours
NYC or Live Online

 Learn social media marketing with YouTube with hands-on training in using the platform to develop successful business content.

Add to cart

showing 10 of 51 courses

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