Marketing Strategy
Learn the fundamentals of successful marketing to help you achieve your business goals in this one-day class.
Learn the fundamentals of successful marketing to help you achieve your business goals in this one-day class.
Learn the fundamentals of successful marketing to help you achieve your business goals. Whether you're a small business owner, an aspiring marketer, or someone looking to enhance their skill set, this class will provide you with the foundational knowledge and practical skills needed to create and execute effective marketing strategies.
In this marketing strategy class, you'll explore into the fundamentals of marketing and the importance of a customer-centric approach. You'll learn how to conduct effective market research, enabling you to identify your target audience, comprehend their needs, and stay ahead of market trends. You'll also explore the basics of digital marketing, discovering how to utilize channels like social media, email marketing, and search engine optimization (SEO) to enhance your marketing efforts. This class will teach you how to track and measure the success of your campaigns using key performance indicators (KPIs) and analytics tools. By the end of the day, you'll be equipped with the knowledge to develop a comprehensive marketing plan that includes setting clear objectives, defining strategic approaches, and outlining actionable steps to achieve your goals.
From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.
Marketing Strategy is rated 5.0 stars
JJ was great! He really broke down everything and didn't use marketing jargon. It was a great class. I learned a lot, and I am happy it was offered to me.
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As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.
Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.
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Experienced educators who are driven to help you succeed
Refresh the materials for free within one year
Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At Noble Desktop, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Our instructors are veterans of their field and experienced educators, driven to help you succeed.
Instructor
Instructor
School Director, Instructor, & Senior Course Developer
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of the class within a year.
You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.
Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).
You have some options:
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
We don’t currently offer discounts as we do our best to affordably prices our courses.
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Purchase group class vouchers at a discount for our regularly-scheduled group classes in NYC, or create a custom training program at your offices.
We’ve trained thousands of companies!
Let us create the perfect program for your team.
The first installment is due one week before the first class. Subsequent installments are spread out evenly across the duration of the course.
Installments | |
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10% non-refundable deposit | |
$325.00 | Total You Pay |
See the Installment plan FAQ for more information.
Instructor
Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company.
Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy.
Instructor
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution.
School Director, Instructor, & Senior Course Developer
Dan Rodney has been a designer and web developer for over 20 years, creating coursework and leading innovative training initiatives at Noble Desktop. Dan has been at the forefront of integrating AI into design and business workflows, spearheading Noble Desktop’s latest AI course offerings. In addition to teaching and curriculum development, he writes custom scripts for InDesign (Make Book Jacket, Proper Fraction Pro, and more) and works with automation and AI-driven tools in his free time. You can find Dan on X (Twitter), LinkedIn, Facebook, and at danrodney.com.
Learn more about Dan Rodney's background and expertise.