This comprehensive workshop takes a deep dive into Google Analytics and its many applications.

Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.

A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class. For more information about the topics covered in the course, please refer to our syllabus below.