Google Analytics Bootcamp
Hands-on Training from Experts
NYC or Live Online
Learn how to use Google Analytics, interpret its data, and use that info to make better business decisions
This comprehensive workshop takes a deep dive into Google Analytics and its many applications.
Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.
A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class. For more information about the topics covered in the course, please refer to our syllabus below.
New: Introduction to GA4
GA4, short for Google Analytics 4, is Google’s latest version of Google Analytics. In this course we will provide an introduction to GA4, as it’s still in development and many of the features in Universal Analytics are still not available in GA4. The changes in GA4 are exciting and include a new interface, a new data model and new methods for tracking events that matter to you. This will help you get on a path for success once GA4 is ready for full adoption.
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Learn from experts
Experienced educators who are driven to help you succeed
Retake for free
Refresh the materials for free within one year
Interactive Training
Learn in Real-Time with Small Class Sizes
Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects. Switch between live-online and in-person as needed, even after the course has started.
Unlike other providers, these are not mass open-enrollment classes. At Noble Desktop, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
On Campus in NYC 185 Madison Ave, NYC
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
- Live, interactive class
- Experienced instructor in the room with you
- Computer and software provided
Live Online Remote, from anywhere
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
- Live, interactive class
- Experienced instructor teaching over Zoom
- Remote setup assistance provided
Expert Instructors
Our instructors are verterans of their field and experienced educators, driven to help you succeed.
Earn a Certificate of Completion
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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Free Retake
Missed a session or need a refresher? We have you covered!
Free Retake
We offer a single free retake of the the class within a year.
Google Analytics Bootcamp Curriculum
What You’ll Learn at a Glance
- Understand what Google Analytics is
- Determine important KPIs you need to track
- Take a deep look into Google Analytics Reports
- Get a deeper look into your website visitors’ behavior to find opportunities for growth
- How to track the success of your marketing campaigns with Google Analytics
- Learn how to answer specific marketing questions stakeholders ask
- Understand key terms in Google Analytics
- What the differences are in GA4 compared to the Universal Analytics
- How to get started with GA4
- A walkthrough of the GA4 Interface
Project Examples
Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.
Course Syllabus
Google Analytics Curriculum Day 1
Introduction to Google Analytics
- What is Web Analytics
- Intro to Google Analytics
- How Google Analytics Works
- Why Web Analytics Matter
- Questions Google Analytics Answers
- The Role of Analytics in Your Buyers Journey
Developing a Google Analytics Strategy
- Intro to Measurement Plans
- The Importance of Measurement Plans
- Who Should be Involved in Creating a Measurement Plan?
- Framework for Developing a Measurement Plan
Best Practices for Setting Up a Google Analytics Account
- How to install Google Analytics Tracking Code
- How to test to confirm codes are installed and tracking correctly
- Understanding the structure of your Google Analytics Account
- Introduction to Views in Google Analytics
- Google Analytics account limits
- Understanding account users and permissions
- Important Google Analytics configurations
Introduction to Filters
- Understanding Google Analytics filters
- Google Analytics filter types
- How to setup Google Analytics filters?
Conversion Tracking
- What is conversion tracking?
- What are goals?
- How to setup goals
- Important configurations for tracking ecommerce transactions
An overview of the Google Analytics Dashboard
- An overview of reports
- Understanding dimensions & metrics
Google Analytics Curriculum Day 2
Google Analytics Reports
- Audience Report, what it’s for and how to use it
- Acquisition Report, what’s it for and how to use it
- Behavior Report, what it’s for and how to use it
- Conversion Report, what it’s for and how to use it
- Ecommerce Report, what’s its for and how to use it
How to leverage Google Analytics data to improve performance
- How to share reports
- How to setup dashboards and shortcuts
- How to track your marketing campaigns in Google Analytics
UTM Code Tracking
- Why Tracking Visitors Matters
- Introduction to UTM Parameters
- Anatomy of a UTM Parameter
- A Look at UTM Parameters in Google Analytics
- How to Create a Link with the UTM Builder
Retargeting
- Introduction to Retargeting
- Why Retargeting
- How to Create a Retargeting List
Frequently Asked Questions
Who is the target audience for this course?
This bootcamp is meant for those with limited Google Analytics experience looking to master the tool and leverage Google Analytics to drive insights. The program is best suited for:
- Business owners and entrepreneurs looking to understand and improve their website performance with data
- Marketers looking to learn how to effectively use Google Analytics to interpret and apply data to improve marketing, optimize a site, or understand customer behavior
Do I need to bring anything to the class?
- A Google Analytics account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class.
- We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Does this course require any prior knowledge or experience?
Students must be comfortable using a computer. No other prior knowledge is required.
Do you offer payment plans or student financing for this course?
This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
Can I take this course online (remote learning)?
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).
How does attending “live online” work?
- Students can attend this training remotely through screen sharing software (we use Zoom).
- Participants can hear the instruction, ask questions, and even share their screen with the instructor.
- For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
- Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
- You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at hello@nobledesktop.com
What happens if I need to miss a session?
You have some options:
- You can watch a recording of the session. We will provide any course materials.
- If you can’t come into the classroom but can still attend remotely, we will provide you with the Zoom login information.
- You can use your free retake to make up any missed class time.
