Learn Graphic Design Theory & Build Your Portfolio
In this hands-on graphic design course, you will expand your knowledge of design concepts and processes while producing portfolio projects. This class focuses on how to design and assumes knowledge of Photoshop, InDesign, or Illustrator.
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Graphic Design Certificate Program
Take our Photoshop, InDesign, and Illustrator courses along with this course and earn a Certificate in Graphic Design.
More about the Graphic Design Fundamentals course
Throughout the course, you'll produce several portfolio projects, including logos, social media graphics, stationery, book/eBook covers, album covers, event posters, and email announcements
Assignments will be critiqued during class both by the instructor and during group critiques. You’ll incorporate the feedback into your work and finish the assignment in class, or outside of class as homework (you should expect to work outside of class). By the end of this class, we hope you’ll have at least five finished pieces for your portfolio. The instructor is available throughout the six classes to give feedback and advice on all projects both during and outside of class.
Instructor: With 20 years of accomplishment in graphic design and advertising, Alfred Assin specializes in branding and identity. His work spans a wide array of industries, with clients including Douglas Elliman, Robert K. Futterman, GlaxoSmithKline, The Wynn Hotel & Casino, Cartier, Bass Shoes, and Maurice Villency. He has worked for top agencies such as Frankfurt Balkind and AgencySacks, as well as boutique firms like slover [AND] company and Graj + Gustavsen. He maintains his own freelance consultancy, Mr. Grey.
Design School: Noble Desktop is a leading design school in New York City, specializing in graphic design, web design, and UX/UI design. Since 1990, we have taught thousands of designers and freelancers the latest trends and applications. Advance your skills with hands-on classes and certifications, or customize a corporate training program for your team.
What You’ll Learn
- Broaden your understanding of graphic design concepts and processes, both formal and conceptual
- Enhance your skill as a designer
- Understand the elements of design
- Learn how to speak about your work and how to incorporate and evaluate critiques
- Develop and expand your portfolio
Graphic Design Fundamentals Class Syllabus
What You’ll Learn
What is Graphic Design?
- Brief overview and discussion
- Elements of design
- Gestalt Principles
- Letterform Anatomy
- Type Classifications
- Speed design with limited source material!
Design Assignment: Logo Design
- Brief slide show on what makes a good logo
- Design assignment: Choice of logo redesign for an existing company or create your own personal logo design.
- Create two distinct design options for your logo.
- Explore ideation and the creative design process
- Logo exploration (Ritos del Sol, Vaya)
- Learn logo drafting using the template feature in Illustrator
- Introduction of Photoshop mock-ups
- Sketching exercise. Learn to work quickly and creatively within fixed parameters.
- What do colors mean?
- How do designers use colors effectively
- Color palettes: we will explore how to choose appropriate color palettes for different assignments
Design Assignment: Identity System
- Finalize your logo to design an identity system using a "color study" and complimentary typeface. Use this visual system to either create a stationery design or social media graphics.
- Typographic Overview
- Type Selection
- Type Pairing
- Foundry Overview
- Optical Spacing
Design Assignment: Book/eBook Cover Redesign
- Create either a book or eBook cover design for a re-issue of a famous piece of fiction. Use type and imagery to create a visually appealing cover that will entice a reader.
Historical Design Movements
- Arts & Crafts
- Art Nouveau
- Swiss International
Design Assignment: Album Art Cover/Spotify Graphic
- Create cover art for a band to be used for online purchases of music or streaming music services. Use a mixture of typography, imagery, and basic graphic elements, with consideration for different screen sizes and resolutions.
- What goes first? Second? Last? And why?
- Are there rules? How can we be creative within these rules?
- We explore the who, what, where, when, and why of laying out information.
- Learn about grid systems.
Design Assignment: Event Poster or Email Announcement
- Students will design a poster or email announcement for an event. Designs should convey a concept relating to the subject, and use a clearly identifiable visual hierarchy.
Design Hero Slide Show
- The instructor will show a brief slide show of past and present design visionaries
Portfolio Criteria & Revision
- Ten points to consider when developing a professional Graphic Design portfolio.
- Recommended book list
- Revision, completion and collection of any final revised exercises or projects.
Subway Poster by Victoria Greiss
Brand Identity by Juliana Cooper
Book Cover by Juliana Cooper
Album Cover by Peter Lam