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Graphic Design Fundamentals

In this class you will learn the fundamentals of graphic design while designing and producing several real-world projects. This intensive class will meet for six sessions. You will be expected to work on design projects outside of class.

Objectives

  1. Broaden your understanding of graphic design concepts and processes, both formal and conceptual
  2. Enhance your skill as a designer
  3. Understand the elements of design
  4. Learn how to speak about your work and how to incorporate and evaluate critiques
  5. Develop and expand your portfolio

Projects

  1. Logo Design
  2. Stationary Design/Social Media Graphics
  3. Book/eBook Cover Design
  4. Album Cover/Spotify Graphic
  5. Event Poster/Event Email Announcement

Assignments given in class will be critiqued during class both by the instructor and during group critiques. Students must incorporate these critiques into their work and either finish the assignment in class or as homework. At the end of the session it is expected that the students will have at least 5 finished assignments for their portfolio. The instructor is available throughout the 6 classes to give feedback and advice on all projects both during and outside class.

For this class students should have a solid working knowledge of InDesign, Photoshop, or Illustrator. Throughout the course, the instructor will provide various handouts and reference materials. Source materials will be supplied by the instructor for in-class work.

About the Instructor

With 20 years of accomplishment in graphic design and advertising, Alfred Assin specializes in branding and identity. His work spans a wide array of industries, with clients including Douglas Elliman, Robert K. Futterman, GlaxoSmithKline, The Wynn Hotel & Casino, Cartier, Bass Shoes, and Maurice Villency. He has worked for top agencies such as Frankfurt Balkind and AgencySacks, as well as boutique firms like slover [and] company and Graj + Gustavsen. He maintains his own freelance consultancy, Mr. Grey, where he’s added UI and UX skills to his design toolkit, expanding his branding and identity work to websites and mobile device applications. Alfred is exceptionally attuned to client needs and adept in utilizing technology, design, and marketing strategies to maximize the impact of his clients’ advertising campaigns.

  • Boxing Poster by Matt Hageman

  • Package Design by Matt Hageman

  • Infographic by Danielle Sheppard

  • Magazine Cover by Jose Deodoro

  • Boxing Poster by Ela Prizmic

  • Package Design by Melissa Choi

Upcoming Classes

Price: $975 Click for Discounts

  • 18 hours of Hands-On Training
  • Mac or PC

What You’ll Learn

Section 1
What is Graphic Design?

Topics

  • Brief overview and discussion
  • Elements of design
  • Gestalt Principles
Word Work

Topics

  • Letterform Anatomy
  • Type Classifications
  • Speed design with limited source material!
Design Assignment: Logo Design

Topics

  • Brief slide show on what makes a good logo
  • Design assignment: Choice of logo redesign for an existing company or create your own personal logo design.
  • Create two distinct design options for your logo.

Section 2
Design Process

Topics

  • Explore ideation and the creative design process
  • Logo exploration (Ritos del Sol, Vaya)
  • Learn logo drafting using the template feature in Illustrator
  • Introduction of Photoshop mock-ups
  • Sketching exercise. Learn to work quickly and creatively within fixed parameters.
Color Interaction

Topics

  • What do colors mean?
  • How do designers use colors effectively
  • Color palates: we will explore how to choose appropriate color palates for different assignments
Design Assignment: Identity System

Topics

  • Finalize your logo to design an identity system using a "color study" and complimentary typeface. Use this visual system to either create a stationery design or social media graphics.
Section 3
Typography

Topics

  • Typographic Overview
  • Type Selection
  • Type Pairing
  • Foundry Overview
  • Optical Spacing
Design Assignment: Book/eBook Cover Redesign

Topics

  • Create either a book or eBook cover design for a re-issue of a famous piece of fiction. Use type and imagery to create a visually appealing cover that will entice a reader.
Section 4
Historical Design Movements

Topics

  • Arts & Crafts
  • Art Nouveau
  • Dada
  • Destijl
  • Constructivism
  • Bauhaus
  • Swiss International
Design Assignment: Album Art Cover/Spotify Graphic

Topics

  • Create cover art for a band to be used for online purchases of music or streaming music services. Use a mixture of typography, imagery, and basic graphic elements, with consideration for different screen sizes and resolutions.

Section 5
Information Hierarchy

Topics

  • What goes first? Second? Last? And why?
  • Are there rules? How can we be creative within these rules?
  • We explore the who, what, where, when, and why of laying out information.
  • Learn about grid systems.
Design Assignment: Event Poster or Email Announcement

Topics

  • Students will design a poster or email announcement for an event. Designs should convey a concept relating to the subject, and use a clearly identifiable visual hierarchy.
Section 6
Design Hero Slide Show

Topics

  • The instructor will show a brief slide show of past and present design visionaries
Portfolio Criteria & Revision

Topics

  • Ten points to consider when developing a professional Graphic Design portfolio.
  • Recommended book list
  • Revision, completion and collection of any final revised exercises or projects.

Why Train With Noble?

26 Years of Experience

Noble Desktop has been teaching computer graphics and web development since 1991. In all those years we have perfected the craft of teaching. If students get hung up on any issue, we tweak the class to make it work better. Every instructor uses the same time-tested curriculum we have developed. Ask around: Noble Desktop has a stellar reputation for exceptional computer graphics training.


Our Teaching Method is Better

We don't ask you to simply "follow along," copying what the instructor does. Instead we ask you to focus 100% attention on the lesson at hand. Only after the lesson do you then put into practice what you have learned by working on a computer with our step-by-step workbooks. This "learn, then practice" method results in the student learning and retaining much more than traditional "follow along" classes.


We Wrote the Book Ourselves

Most of our classes include a custom training workbook written by our top instructors. Take it home with you: with step-by-step exercises and power-user keyboard shortcut guides, it’s like having a refresher course right on your desk. We wrote the book ourselves because we couldn't find any book that was good enough. Now our books are being used by other schools and training centers worldwide.


We Provide Computers, Mac or PC

Since when did training centers expect you to "bring a laptop"? Noble Desktop has always had classrooms full of computers, Mac and PC. Each computer is loaded with software and has a 19-inch monitor. The next time you are asked to "bring a laptop," ask why you aren't being provided a computer. Noble Desktop always has up-to-date equipment in our state-of-the-art classrooms.


Not Just Anyone Can Teach

All our instructors are working professionals who bring on-the-job experience to the classroom. But we don't just let anyone teach a course. How many experts do you know who can't teach? We've learned to audition and test our instructors. Only after they have been through our screening process will they be put in front of students. And they are required to use our time-tested curriculum, assuring a positive learning experience for all our students. Read our instructor bios.


Money-Back Guarantee

We’re the only school to offer an unconditional money-back guarantee. If you don’t absolutely LOVE your class, we’ll give you a full refund! Compare that to other "schools" that have a no-refund policy. Is that even legal? It certainly isn't right. At Noble we treat our students with respect and common sense.


We Are NY State-Licensed, and Adobe Authorized

When looking at a computer training school, check to see if they are NY State-licensed. Any school in New York should be licensed by law. Noble Desktop follows state-issued guidelines for curriculum development and teacher licensing. Adobe Authorized means our instructors have passed the rigorous Adobe Certification Exam, and that we follow Adobe's quality-control standards.


Our Students Love Us! 2100+ Testimonials and Counting

We offer our guarantee because we think we’re the best—but don’t take our word for it. Ask more than 2100 industry professionals who have enjoyed our classes and are putting what they learned to use on the job. Read their testimonials.