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Google Ads Courses in NYC or Live Online

Master Google Ads in Hands-on Training

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Which Google Ads Class is Right for You?

Google Ads (formerly AdWords) provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. In our hands-on Google Ads courses, you’ll get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. We’ll cover setting up and managing a successful campaign, generating leads and sales, tracking conversions to maximize results while saving money, and more.

  • Google Ads Bootcamp

    This two-day bootcamp is a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

    Read more
    • $650
    • 12 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
  • Digital Marketing Certificate

    Digital Marketing is a constantly expanding and essential component of any brand. Learn the strategies and skills needed to succeed online. This certificate includes classes in digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing.

    Read more
    • $2,750
    • 60 hours
    • Weekdays or weeknights
    • Open to beginners
    • Financing available
    Course information See upcoming dates
  • Google Ads Level 1

    This one-day course is a fantastic way to jumpstart your knowledge of Google Ads (formerly Google AdWords). Learn how to generate leads and sales within hours through paid campaigns.

    Read more
    • $325
    • 6 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
  • Google Ads Level 2

    Harness the power of audience targeting and learn about automation through this 1-day course designed to complement and expand upon topics covered in Google Ads in a Day.

    Read more
    • $325
    • 6 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
  • 45,000+
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  • 31
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  • 2,500+
    Testimonials

Related Courses

Learn essential digital marketing skills, including Google Analytics, social media marketing, and search engine optimization to monitor and drive business results.

  • Google Analytics Bootcamp

    This two-day workshop is a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    Read more
    • $650
    • 12 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
  • Social Media Marketing Bootcamp

    In this two-day bootcamp you'll learn why Social Media Marketing has become one of the most powerful digital marketing tools. Learn how to build, target and convert leads from the major social media platforms, Facebook, LinkedIn, and Instagram, through paid and free marketing techniques.

    Read more
    • $650
    • 12 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
  • SEO Bootcamp

    This two-day bootcamp offers students the opportunity to gain an edge over their competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website all the way to the top.

    Read more
    • $650
    • 12 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
  • Digital Marketing Strategies Bootcamp

    In this two-day Digital Marketing bootcamp, you’ll learn the strategies and skills needed to succeed online. The course will cover how to develop a Digital Marketing strategy and stake your claim in an increasingly competitive landscape. You’ll also learn the website fundamentals needed to increase conversions, email marketing strategies, and how to develop and execute a successful content marketing strategy.

    Read more
    • $650
    • 12 hours
    • Weekdays or weeknights
    • Open to beginners
    Course information See upcoming dates
See All Digital Marketing Courses

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  • Retake the course for free within one year

    Refresh the materials and gain additional practice

Learn the concepts and skills covered in this program or your tuition is on us. See details and terms & conditions.

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Learn to use Google Ads from the Top Experts

All of our Google Ads classes are taught by top experts who have worked with clients to improve their search rankings and digital marketing for many years. A digital marketing expert will teach you how to set up and manage a Google Ads campaign, generate leads and sales, and maximize results while saving money.

  • Instruction from a Digital Marketing Expert

    Our instructors are industry professionals who have proven their skills in the marketplace. On top of that, they're dedicated teachers who are ready to share all their tips, tricks, and secrets with you. 

  • Google Ads to Grow Your Business

    Savvy business owners use Google Ads to grow their brand and rank first in search engine results. 

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

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6 Students Rated Our Google Ads Courses 5 Stars

I highly recommend Nicole at Noble Desktop. She explains complex digital marketing in a very user-friendly and simple way to understand. She has exceptional skills in teaching in a group setting, while also going around the room for individualized attention and answering everyone's questions. Super friendly and knowledgable! Also, administration is super helpful and friendly, they are always very accommodating, understanding, and provide exceptional customer service. I look forward to completing my digital marketing certificate.

Saudy Tejada

Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.

Lauren McGrath, Hearing Health Foundation

Nicole is a super knowledgeable teacher and it’s very valuable that she runs her own business and uses these tools for herself. She also has a great knowledge of different industries so her class was relevant to the variety of students!

Daniella Krieger, Viant

Nicole covered a wide range of topics in a day in a very understandable format.

Vedapal Manohar

Taking a class in a comfortable environment with like-minded professionals was a great way to spend the day out of the office.

Katrina Doell, DKMS

The space in general is clean and I appreciate the water, coffee, tea and bagels. I really enjoy coming here to class and having Nicole as a teacher. Because of this really motivational experience I would definitely consider coming back.

Vanessa Marrufo

Attend Training Live Online

You can attend training live online at the scheduled time the course is offered (New York, Eastern Time) through screen-sharing software Zoom (free for you).

  • Classes are activity-based and taught by a live instructor.
  • You can hear the instruction, ask questions, and share your screen—all in real-time.

Learn more about how our live online training works

Live Online Training Demo video

Online Training Demo

1-Minute Overview

Google Ads Resources

  • SEO vs. SEM: The Complete Guide

    In this comprehensive SEO vs SEM guide, we’ll walk through everything you need to know to determine the optimal search strategy for your business. Understand the differences and benefits of SEO and SEM, and how you can use a combined approach to dominate the search engines. 

    Thumbnail image for SEO vs. SEM: The Complete Guide
  • 5 Ways to Improve Your Google Ads Campaigns

    In this article, we’ll discuss 5 ways to boost your paid search campaigns to drive better performance and grow your business. Search Engine Marketing, or paid search, is a digital channel full of opportunities.

    Thumbnail image for 5 Ways to Improve Your Google Ads Campaigns
  • SEO vs. SEM: The Case for SEM

    The question often comes up of when should you use paid search as opposed to going the traditional route of organic search. In this article we’ll go through some of the reasons why you might want to use paid search and when it can be especially beneficial to know how to use it.

    Thumbnail image for SEO vs. SEM: The Case for SEM
  • Should You Include Price in Your Google Ads?

    In thinking about running a successful Ads campaign, you may be wondering whether or not to include the price of your product in the headlines. 

    Thumbnail image for Should You Include Price in Your Google Ads?
  • Google Ads: What Are Negative Keywords?

    In this article, we'll cover the basics of negative keywords in paid search and when they are beneficial to use. 

    Thumbnail image for Google Ads: What Are Negative Keywords?
  • Google Ads: Responsive Search Ads

    What are Responsive Search Ads? We'll go through what they are, why you should be using them, and how to use them for optimal performance in Google Ads.

    Thumbnail image for Google Ads: Responsive Search Ads
  • 4 Tips for Mastering Keywords in Google Ads

    This article will go through the most fundamental part of SEM, keywords. We’ll walk through the different types of keywords and think about the different use cases for them.

    Thumbnail image for 4 Tips for Mastering Keywords in Google Ads
  • The Basics of Google Ads & Auctions

    This article will give a quick overview of the basics of paid search, how paid search auctions work, and the details of Ad Rank.

    Thumbnail image for The Basics of Google Ads & Auctions
  • Google Ads is Not a Casino… But Without a Clear Strategy, You’re Gambling!

    “Oh lord—we’ve lost a lot of money!” This is an exclamation you might hear in the lobby of a casino, but sadly, it’s something we hear when people have not set up their Google Ads Campaign correctly. It&r...

    Thumbnail image for Google Ads is Not a Casino… But Without a Clear Strategy, You’re Gambling!
  • New Digital Marketing Trends You Need to Know About

    In such a fluctuating era, it’s more important than ever for marketers to stay on top of new emerging technologies. Staying aware of novel marketing trends not only helps others gain a competitive edge but even leaves room for lead genera...

  • 6 Reasons to Learn Google Analytics

    Data analytics play a pivotal role in many businesses. Without the information that analytics provide, many companies would be left without the ability to obtain feedback on which to create informed business strategies. As a result, many busine...

  • How to Steal Your Competitors Traffic with Google Ads

    In this article, we’re going to explore the opportunity to steal traffic from your competitors with a conquesting strategy in Google Ads. 

    Thumbnail image for How to Steal Your Competitors Traffic with Google Ads
  • Tools of a Search Marketer

    Search marketing, both SEO and Google Ads, is extremely data-driven and you'll need to have the right tools set up to succeed. Thankfully there are a ton of free tools out there to help you with SEO and Google Ads.

    Thumbnail image for Tools of a Search Marketer
Show more

Key Terms for Search Engine Marketing

SEO (Search Engine Optimization)
  • SEO stands for Search Engine Optimization. To get visitors to your website, there are things you can do to optimize the site for search engines like Google.
  • SEO involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. 
  • A well around approach to SEO involves many things: coding best-practices, keyword research, content development strategies, link-building strategies, and more.
Search Engine Marketing

SEM, or paid search, is the process of paying to show your site when a user searches for a specific keyword. Paid search results often show up at the top of the search results and businesses can compete for the spots at the top of the results.

Keyword Research
  • Keyword research is the process of finding what words and phrases your target audience is looking for and how often they are doing so.
  • Ideally, you want to target searches with high volume and lower competition.
  • Content on the webpage, including titles, headings and body content, should include the target keywords.
SERP

The SERP, or search engine results page, is the page that displays to the user after performing a search that contains the search results. Within the search results, there are usually both paid and organic results. 

Avg. Position
  • The spot in the paid search results that your ad is showing up in, on average.
  • Generally, you want to be in the highest slot which means you’ll want the lowest average position.
  • If you were in the top spot all the time you would have an average position of 1, the second spot would be 2, etc.
Ad Rank

Combination of various factors including Quality Score and Max CPC that determine your position in the paid search results.

Quality Score
  • The rating that Google assigns to you at the keyword-level that represents the overall quality of your marketing for that keyword.
  • There are three main factors that play into Quality Score: Ad Relevance, Landing Page Experience, and Expected CTR.
Ad Relevance

How relevant your ad copy and advertisement as a whole is to the search.

Expected CTR

The click-through rate that Google expects to see for your ad, generally based on historical data, after accounting for which position you were in.

Landing Page Experience
  • Score based on the performance of your ads after the user has clicked on your ad. 

  • If you take the user to a relevant landing page and they are able to find what they are looking for, you will score highly on this.

Max CPC

Your bid for any given keyword or the maximum you are willing to pay for a click on your ad.

Avg. CPC

Backward-looking metric telling you on average, in the past, how much you paid per click on your ad for any given keyword.

Impressions
  • How many times a keyword was searched and your ad showed up somewhere on the page.

  • Note, you might not be showing up every time for any given keyword so don’t confuse impressions with the overall search volume.

Upcoming Google Ads Classes in NYC or Live Online

All times are listed in Eastern Time unless otherwise specified.

February 2021
Digital Marketing Certificate
February 18–March 19
Weekdays 10–5pm
Online Only
$2,750
60 Hours
NYC or Live Online

Digital Marketing is a constantly expanding and essential component of any brand. Learn the strategies and skills needed to succeed online. This certificate includes classes in digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing.

Add to cart
March 2021
Google Ads Bootcamp
March 11–12
Thursday to Friday 10–5pm
Online Only
$650
12 Hours
NYC or Live Online

This two-day bootcamp is a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

Add to cart
Google Ads Level 1
March 11
Thursday 10–5pm
$325
6 Hours
NYC or Live Online

This one-day course is a fantastic way to jumpstart your knowledge of Google Ads (formerly Google AdWords). Learn how to generate leads and sales within hours through paid campaigns.

Add to cart
Google Ads Level 2
March 12
Friday 10–5pm
$325
6 Hours
NYC or Live Online

Harness the power of audience targeting and learn about automation through this 1-day course designed to complement and expand upon topics covered in Google Ads in a Day.

Add to cart
April 2021
Digital Marketing Certificate
April 5–June 16
Weeknights 6–9pm
$2,750
60 Hours
NYC or Live Online

Digital Marketing is a constantly expanding and essential component of any brand. Learn the strategies and skills needed to succeed online. This certificate includes classes in digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing.

Add to cart
May 2021
Google Ads Bootcamp
May 17–26
Mondays & Wednesdays 6–9pm
$650
12 Hours
NYC or Live Online

This two-day bootcamp is a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

Add to cart
Google Ads Level 1
May 17–19
Monday & Wednesday 6–9pm
$325
6 Hours
NYC or Live Online

This one-day course is a fantastic way to jumpstart your knowledge of Google Ads (formerly Google AdWords). Learn how to generate leads and sales within hours through paid campaigns.

Add to cart
Google Ads Level 2
May 24–26
Monday & Wednesday 6–9pm
$325
6 Hours
NYC or Live Online

Harness the power of audience targeting and learn about automation through this 1-day course designed to complement and expand upon topics covered in Google Ads in a Day.

Add to cart
June 2021
Digital Marketing Certificate
June 17–July 30
Weekdays 10–5pm
$2,750
60 Hours
NYC or Live Online

Digital Marketing is a constantly expanding and essential component of any brand. Learn the strategies and skills needed to succeed online. This certificate includes classes in digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing.

Add to cart
July 2021
Google Ads Bootcamp
July 29–30
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

This two-day bootcamp is a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

Add to cart
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