Learn from Digital Marketing Experts
Our instructors are industry professionals who specialize in competitive digital marketing and ready to share their best tips, tricks, and secrets with you.
Master Google Analytics for Web and Marketing Analytics
Google Analytics is a widely used free web analytics tool. In our hands-on Google Analytics classes, you’ll learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data. Leave with a solid understanding of the tool, and how to apply its data to your own website, and more. Our Google Analytics courses also cover an introduction to GA4, short for Google Analytics 4, Google’s latest version of Google Analytics.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Google Analytics is essential for monitoring other digital marketing initiatives. Conquer a variety of skills, including search engine optimization, paid search, and social media marketing.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace.
Learn the concepts and skills covered in these courses or your tuition is on us. See details and terms & conditions.
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—Ivonne Ackerman
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Use Google Analytics to track your website visitor’s behaviors, and find opportunities for growth. A digital marketing expert will teach you how to understand and interpret Google Analytics reports and data, and track the success of your marketing campaigns.
Our instructors are industry professionals who specialize in competitive digital marketing and ready to share their best tips, tricks, and secrets with you.
Use Google Analytics to track the success of your marketing campaigns so you can spend your marketing dollars wisely. Learn about your user behavior and purchasing trends.
From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.
Our Google Analytics Courses are rated 4.8 stars by 305 students
in the past 24 months
This class gives a great overview of Google Analytics. It is helpful for anyone with no expertise or for someone who just wants to brush up on their skills. Nicole did a fantastic job running this class! She answered all my questions and was extremely thorough while explaining things. I would definitely take another one of her courses.
Erica Noreika
I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!
Leo Bullaro
Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for Google Analytics beginners and very organized. She also provided packets for review which were very helpful. Thanks Nicole!
Daisha
JD Beauty Group
The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.
Susan
Maze Health
I took the Google Analytics in a Day class. I got a great overview of how to apply it to my business right away! Always love taking classes with Nicole. She is a wealth of knowledge and an inspiration to learn more and more!
Victoria Greiss
Nicole is a super knowledgeable teacher and it’s very valuable that she runs her own business and uses these tools for herself. She also has a great knowledge of different industries so her class was relevant to the variety of students!
Daniella Krieger
Viant
You might be wondering why you shosuld learn Google Analytics and what value it will bring to you as a digital marketer or a business owner.
Let's go through a couple of important benefits of learning Google Analytics.
As the old adage goes, "What gets measured gets managed." How can you run a business without measuring the success of your initiatives?
Google Analytics is a powerful web analytics tool that gives you insight into everything going on on your site. With Google Analytics you can measure what's working and what's not in terms of driving traffic, engaging customers, and converting sales.
If you are running digital marketing, you probably want to look at a variety of data sources. Thankfully, Google Analytics serves as an aggregator of lots of your web, marketing, and search data. You can connect your Search Console, Google Ads, and other sources of data to your Google Analytics account for easier viewing.
Google Analytics offers a whole host of basic reports and customization features so you can create reusable reports and trackable metrics to manage and improve your business. You can build custom reports with the key metrics you care about and even focus on specific segments of customers. For example, you could create a report showing the behavior of return visitors to understand how their behavior differs from a first-time visitor.
While you may be running advertising on a variety of platforms, all roads lead to your website and with Google Analytics you can see the conversions from all your marketing efforts in one place. While you may also want to track the success of your campaigns in Facebook, Google Ads, or whatever platform you are advertising on, you can also see all conversion activity through your site in the conversions report of Google Analytics.
These are just a couple of the fundamental reasons to learn Google Analytics, but there are many more reasons and use cases. Google Analytics is a foundational tool for digital marketers and business owners, and with all the hype around data-driven decision-making, should you also be leveraging your data properly to grow your business?
Google Analytics can be a well of information for you. Let’s go through a couple of core questions you can answer with Google Analytics.
Where is my traffic coming from?: Within the Acquisition section, you can see which sources and mediums you are getting traffic. It’s important to understand which efforts are driving the most traffic to your site whether it be organic search, social media, paid search, or any other source. With all the marketing initiatives we have going on it’s great to know what’s working to drive traffic to our site. The acquisition reports are go-to in Google Analytics to answer that question.
Which pages are ranking?: Within organic search, you’ll want to know which pages are ranking and driving traffic for your site. This can inform which pages you internally link to or invest more resources in.
What are visitors doing?: You can get a better understanding of what visitors are doing on your site in the Behavior section of GA. You can see how long visitors stay on your site, how many pages they visit, the common page paths, and more. Visitors can also be put into segments to compare behavior between traffic sources, landing pages, and other criteria.
Who is converting?: Hopefully, our site is driving traffic from a variety of initiatives whether search, social, direct, referral, or all of the above. While traffic is great, we want to know which traffic is actually converting to our desired outcomes. Within Google Analytics we have a handful of conversion reports and we can also use the acquisition report combined with conversion data to get a better sense of which traffic converts best. We can even dig a little deeper and see which landing pages convert best. For example, a product page that ranks on Google will likely convert a lot higher than a blog post.
What does conversion look like?: We all know from being customers ourselves that conversions can sometimes be a windy road. The first time we see a product we don’t necessarily jump to buy it. We might do a little research, ask around, or just wait and sleep on it. Our traffic and conversion activity might not always be in sync and GA can give us a little more insight into what’s going on. With the multi-channel funnel reports in Google Analytics, we can see what common conversion paths look like and how long conversion paths tend to be. If we sell a high-priced item, it might be a couple of visits before we make the sale. We might see an organic search visit, followed by remarketing visit, and then finally a direct visit and conversion, just as an example. Google Analytics can give us the insight we need to do omni-channel marketing.
Attend courses in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At Noble Desktop, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
All times are listed in Eastern Time unless otherwise specified.
November 2024 | |||
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November 14
Thursday
10–5pm
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$350
6 Hours
NYC or Live Online
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Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features. |
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November 21 & 26
Thursday & Tuesday
6–9pm
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$350
6 Hours
NYC or Live Online
|
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features. |
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January 2025 | |||
January 7–May 22
Evenings
6–9pm
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$3,995
120 Hours
NYC or Live Online
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Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts. |
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January 22–February 27
Weekdays
10–5pm
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$3,995
120 Hours
NYC or Live Online
|
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts. |
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February 2025 | |||
February 5
Wednesday
10–5pm
|
$350
6 Hours
NYC or Live Online
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Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features. |
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