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Google Analytics Courses in NYC or Live Online

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Master Google Analytics for Web and Marketing Analytics

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Which Google Analytics Course is Right for You?

Google Analytics is a widely used free web analytics tool. In our hands-on Google Analytics classes, you’ll learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data. Leave with a solid understanding of the tool, and how to apply its data to your own website, and more. Our Google Analytics courses also cover an introduction to GA4, short for Google Analytics 4, Google’s latest version of Google Analytics.

  • Google Analytics Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    View course
  • Digital Marketing Certificate

    • Weekdays or weeknights
    • 126 hours
    • Open to beginners
    • Financing available
    • 1:1 Mentoring

    Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

    View course
  • 45,000+
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  • 33
    Years
  • 2,500+
    Testimonials

Related Courses

Google Analytics is essential for monitoring other digital marketing initiatives. Conquer a variety of skills, including search engine optimization, paid search, and social media marketing.

  • SEO Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

    View course
  • Google Ads Bootcamp

    • Weekdays or weeknights
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    Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

    View course
  • Social Media Marketing Certificate

    • Weekdays or weeknights
    • 72 hours
    • Open to beginners
    • Payment plan available
    • 1:1 Mentoring

    Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

    View course
See All Digital Marketing Courses

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Learn Google Analytics from the Top Experts

Use Google Analytics to track your website visitor’s behaviors, and find opportunities for growth. A digital marketing expert will teach you how to understand and interpret Google Analytics reports and data, and track the success of your marketing campaigns.

  • Learn from Digital Marketing Experts

    Our instructors are industry professionals who specialize in competitive digital marketing and ready to share their best tips, tricks, and secrets with you. 

  • Leverage Data to Inform Decisions

    Use Google Analytics to track the success of your marketing campaigns so you can spend your marketing dollars wisely. Learn about your user behavior and purchasing trends.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

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Our Google Analytics Courses are rated 4.7 stars by 174 students

in the past 24 months

This class gives a great overview of Google Analytics. It is helpful for anyone with no expertise or for someone who just wants to brush up on their skills. Nicole did a fantastic job running this class! She answered all my questions and was extremely thorough while explaining things. I would definitely take another one of her courses.

Erica Noreika

I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!

Leo Bullaro

Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for Google Analytics beginners and very organized. She also provided packets for review which were very helpful. Thanks Nicole!

Daisha
JD Beauty Group

The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.

Susan
Maze Health

I took the Google Analytics in a Day class. I got a great overview of how to apply it to my business right away! Always love taking classes with Nicole. She is a wealth of knowledge and an inspiration to learn more and more!

Victoria Greiss

Nicole is a super knowledgeable teacher and it’s very valuable that she runs her own business and uses these tools for herself. She also has a great knowledge of different industries so her class was relevant to the variety of students!

Daniella Krieger
Viant

Why Learn Google Analytics

You might be wondering why you shosuld learn Google Analytics and what value it will bring to you as a digital marketer or a business owner.

Let's go through a couple of important benefits of learning Google Analytics.

Measurement

As the old adage goes, "What gets measured gets managed." How can you run a business without measuring the success of your initiatives? 

Google Analytics is a powerful web analytics tool that gives you insight into everything going on on your site. With Google Analytics you can measure what's working and what's not in terms of driving traffic, engaging customers, and converting sales. 

Aggregation

If you are running digital marketing, you probably want to look at a variety of data sources. Thankfully, Google Analytics serves as an aggregator of lots of your web, marketing, and search data. You can connect your Search Console, Google Ads, and other sources of data to your Google Analytics account for easier viewing.

Reporting

Google Analytics offers a whole host of basic reports and customization features so you can create reusable reports and trackable metrics to manage and improve your business. You can build custom reports with the key metrics you care about and even focus on specific segments of customers. For example, you could create a report showing the behavior of return visitors to understand how their behavior differs from a first-time visitor.

Conversion Tracking

While you may be running advertising on a variety of platforms, all roads lead to your website and with Google Analytics you can see the conversions from all your marketing efforts in one place. While you may also want to track the success of your campaigns in Facebook, Google Ads, or whatever platform you are advertising on, you can also see all conversion activity through your site in the conversions report of Google Analytics. 

Conclusion

These are just a couple of the fundamental reasons to learn Google Analytics, but there are many more reasons and use cases. Google Analytics is a foundational tool for digital marketers and business owners, and with all the hype around data-driven decision-making, should you also be leveraging your data properly to grow your business?

5 Questions to Answer with Google Analytics

Google Analytics can be a well of information for you. Let’s go through a couple of core questions you can answer with Google Analytics.

  1. Where is my traffic coming from?: Within the Acquisition section, you can see which sources and mediums you are getting traffic. It’s important to understand which efforts are driving the most traffic to your site whether it be organic search, social media, paid search, or any other source. With all the marketing initiatives we have going on it’s great to know what’s working to drive traffic to our site. The acquisition reports are go-to in Google Analytics to answer that question.

  2. Which pages are ranking?: Within organic search, you’ll want to know which pages are ranking and driving traffic for your site. This can inform which pages you internally link to or invest more resources in. 

  3. What are visitors doing?: You can get a better understanding of what visitors are doing on your site in the Behavior section of GA. You can see how long visitors stay on your site, how many pages they visit, the common page paths, and more. Visitors can also be put into segments to compare behavior between traffic sources, landing pages, and other criteria.

  4. Who is converting?: Hopefully, our site is driving traffic from a variety of initiatives whether search, social, direct, referral, or all of the above. While traffic is great, we want to know which traffic is actually converting to our desired outcomes. Within Google Analytics we have a handful of conversion reports and we can also use the acquisition report combined with conversion data to get a better sense of which traffic converts best. We can even dig a little deeper and see which landing pages convert best. For example, a product page that ranks on Google will likely convert a lot higher than a blog post.

  5. What does conversion look like?: We all know from being customers ourselves that conversions can sometimes be a windy road. The first time we see a product we don’t necessarily jump to buy it. We might do a little research, ask around, or just wait and sleep on it. Our traffic and conversion activity might not always be in sync and GA can give us a little more insight into what’s going on. With the multi-channel funnel reports in Google Analytics, we can see what common conversion paths look like and how long conversion paths tend to be. If we sell a high-priced item, it might be a couple of visits before we make the sale. We might see an organic search visit, followed by remarketing visit, and then finally a direct visit and conversion, just as an example. Google Analytics can give us the insight we need to do omni-channel marketing.

Continue reading

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On Campus in NYC

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Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

  • Live, interactive class
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Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

  • Live, interactive class
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  • Remote setup assistance provided
  • Free retake within one year

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Google Analytics Resources

Free Resources

  • Google Analytics: The Treasure Map You Don’t Want to Ignore!

    When we talk about Google Analytics, most people have one of three reactions, which one are you? You have heard about Google Analytics but are not really sure what it can do for you. You know about Google Analytic...

  • Google Analytics Overview

    Google Analytics is a powerful web and marketing analytics tool that pulls together data from a variety of data sources and is critical for digital marketing. Learn more about the power of Google Analytics and what you can do with it in this article with examples. 

  • 5 Basic Reports of Google Analytics

    In this article, we'll walk through each of the reports in Google Analytics so you can get a better understanding of the reporting in Google Analytics. These core reports will help you get an understanding of the traffic on your site, where it's coming from, and what users are doing on your site. 

  • 6 Reasons to Learn Google Analytics

    Data analytics play a pivotal role in many businesses. Without the information that analytics provide, many companies would be left without the ability to obtain feedback on which to create informed business strategies. As a result, many busine...

  • Google Data Studio: The Powerhouse Visualization Tool You Probably Aren’t Using

    Google Data Studio is a relatively new-to-the-block visualization tool by none other than Google. It can be extremely useful and powerful for a variety of reasons. In this article, we’ll go through a handful of reasons why I love Google Data Studio and why you should be using it. 

showing 5 of 5 resources

Upcoming Google Analytics Classes in NYC or Live Online

All times are listed in Eastern Time unless otherwise specified.

February 2023
Google Analytics Bootcamp
February 23–24
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

Add to cart
April 2023
Digital Marketing Certificate
April 11–May 25
Weekdays 10–5pm
$3,995
126 Hours
NYC or Live Online

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

Add to cart
May 2023
Google Analytics Bootcamp
May 24–25
Wednesday to Thursday 10–5pm
$650
12 Hours
NYC or Live Online

Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

Add to cart
June 2023
Digital Marketing Certificate
June 5–November 15
Weeknights 6–9pm
$3,995
126 Hours
NYC or Live Online

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

Add to cart
July 2023
Digital Marketing Certificate
July 18–August 23
Weekdays 10–5pm
$3,995
126 Hours
NYC or Live Online

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

Add to cart
August 2023
Google Analytics Bootcamp
August 17–18
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

Add to cart
October 2023
Digital Marketing Certificate
October 10–December 1
Weekdays 10–5pm
$3,995
126 Hours
NYC or Live Online

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

Add to cart
November 2023
Google Analytics Bootcamp
November 6–15
Mondays & Wednesdays 6–9pm
$650
12 Hours
NYC or Live Online

Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

Add to cart
Google Analytics Bootcamp
November 7–8
Tuesday to Wednesday 10–5pm
$650
12 Hours
NYC or Live Online

Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

Add to cart

showing 9 of 9 courses

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