Digital Marketing Certificate
Attend in NYC or Live Online

Why Learn Digital Marketing?

Digital marketing is one of the most in-demand skills and rightfully so. In the digital world we live in today, almost all marketing is done online, digitally. Becoming a master of digital marketing is a game-changing skill for entrepreneurs and marketers. With the right digital marketing training, you'll be able to launch and grow businesses successfully.

Think about some of your recent purchases. Maybe one was a result of a good Facebook ad, one a result of showing up in a search engine when you were looking for something or the result of other digital marketing initiatives. Digital marketing is such a critical skill today.

Why the Certificate Program?

This certificate program serves not only to get you going in digital marketing but to help go beyond the basics and get ahead with digital marketing. A lot of digital marketing tools are fairly easy to use, but that doesn't mean that they are easy to use well. With our actionable, hands-on training, you'll learn the skills you need to go out and do it yourself.

Take your business to new levels with digital marketing or launch yourself into a career in digital marketing with this digital marketing certificate program.

What You'll Learn

The certificate program begins with the digital marketing strategies bootcamp to ground you in the basics of digital marketing and help you create a broad strategy in digital marketing. We'll also cover email marketing, conversion optimization, and content marketing in the first part of the certificate. This part of the course will help you think holistically about digital marketing and understand various techniques. After the strategies bootcamp, we'll go topic by topic in some of the most critical digital marketing channels. 

SEO Bootcamp

In our SEO bootcamp, you'll learn everything you need to know to take your SEO to another level. Starting with the basics of keyword research and the pillars of SEO, we'll build the foundational SEO knowledge. In day 2 we'll dive into some more advanced SEO techniques and strategies to get you ahead of your competition and into the top of the search results.

A strong footing in the search ranking can generate consistent and sustainable revenue, and the SEO bootcamp will help get you there. You'll learn how to build a keyword strategy, optimize your pages, build links, create content, and boost your search rankings. You'll learn the techniques and secrets to success in SEO so you can start driving free traffic to your site. There is much power in strong SEO, and you can begin to tap into it with the strategies you'll learn in this class. 

Social Media Marketing Classes

Next, we'll cover social media marketing, which includes Facebook, LinkedIn, Instagram, Twitter, YouTube, and TikTok. Figure out which platforms are right for you and learn to capitalize on social media marketing to grow your business. Drive new customers, engage your following, and boost revenue with social media marketing. You'll learn how to build an organic following, engage your audience, leverage paid marketing techniques, and optimize your campaigns for maximal efficiency. So many businesses rely on social media marketing for scale and growth, and learning how to use it effectively will make you a better marketer, entrepreneur, and business owner. Learn to create compelling ads and target the right audience to drive your business forward with social media. 

Google Ads Bootcamp

The importance of the search engine cannot be overstated. Think about how many times a day you pull up Google (or Bing) to look for something. As discussed earlier, good SEO can get us in front of customers looking for our products or services. But is there another way or strategy to get in front of customers in the search engine? Yes, Google Ads.

With Google Ads, we can bid on specific keywords to show up at the top of relevant searches and drive the searches to our site. Learn how to set up campaigns, drive conversions, and strategically use Google Ads to grow your business. In this bootcamp, you'll learn how to come up with the right strategy to generate leads effectively and efficiently with Google Ads. You'll want to find the right keywords, create compelling ads, and leverage all the bidding, automation, and data available through the tools. You'll learn how to do search engine marketing and work hands-on in Google Ads. 

Google Analytics Bootcamp

Lastly, part of being a well-rounded and great digital marketer, you'll need to develop marketing analytics mastery. Google Analytics is the most popular web analytics tool and can be used to aggregate marketing data from various sources. Google Analytics will give us insight into how people are getting to our site, who they are, what they are doing on our site, who is converting on the site, and more.

Google Analytics can also string together data from organic search, Google Ads, and other marketing channels to show us all our marketing initiatives in tandem. In most digital businesses, all roads lead back to the website, which is why a website analytics tool like Google Analytics can provide so much insight for your business. Google also provides additional data about users so you can learn more about your visitors. You can access general demographic information to gain a deeper understanding of who is coming to your site. Using behavior reports, you can understand how users are moving through your site and what they are doing on your pages. With conversion reports, you can see what traffic and users are converting on your site, and you can use multi-channel reports to see the multiple touches that might be involved in a conversion. 

We can use the tool for omnichannel marketing optimization as well as site and conversion optimization. Google Analytics can be an extremely powerful tool if you know how to use it well. In this bootcamp, you'll get hands-on training in Google Analytics to be ready to apply the skills immediately. You'll learn the implementation, strategy, and see the full power of the tool in this comprehensive program.