Learn how to create quality written content for Twitter, blogs, and other writing-based social media platforms. This course covers the core concepts of content marketing. You'll explore the different content-based social media platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy.