Digital Marketing Strategy & Web Fundamentals
Familiarize yourself with the strategies and skills needed to succeed at online marketing. Learn the basic tenets of digital marketing and its role in today’s growing business landscape.
Familiarize yourself with the strategies and skills needed to succeed at online marketing. Learn the basic tenets of digital marketing and its role in today’s growing business landscape.
Learn how to create a successful digital marketing strategy and implement it on your business's website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jumpstart or grow your digital marketing initiatives.
Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and Key Performance Indicators (KPIs) to measure the success of your marketing campaigns.
Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.
From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.
Digital Marketing Strategy & Web Fundamentals is rated 4.8 stars
in the past 24 months
This class gives an incredible overview of digital marketing in a day! Highly suggest this class for anyone who is looking to expand their knowledge of these topics. A+!
Emily Carter
Memorial Sloan Kettering Cancer Center
The instructor was absolutely wonderful. She very thoroughly went through each facet of digital marketing, was engaging and descriptive, and left me with a much better grasp of digital marketing generally. I would absolutely take another class with her!
Khadim Dieng
S'wel
Excellent Digital Marketing Certificate program, thank you so much!!
Mona
Guerbet, LLC
This was a great introduction on what areas to focus on regarding digital marketing.
Aimee Schwartz
Nicole is wonderful! I have taken a few classes with her and she really knows how to break down complicated material in a way that is easy to understand and digest. I look forward to applying my new skills and knowledge to my daily work.
Saudy Tejada
As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
We don’t currently offer discounts as we do our best to affordably prices our courses.
Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.
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Experienced educators who are driven to help you succeed
Refresh the materials for free within one year
Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects. Switch between live-online and in-person as needed, even after the course has started.
Unlike other providers, these are not mass open-enrollment classes. At Noble Desktop, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Our instructors are verterans of their field and experienced educators, driven to help you succeed.
Instructor
Social Media Director & Instructor
School Director, Instructor, & Senior Course Developer
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of the the class within a year.
Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.
No. We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).
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Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.
Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.
Get a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!
Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter.
Purchase group class vouchers at a discount for our regularly-scheduled group classes in NYC, or create a custom training program at your offices.
We’ve trained thousands of companies!
Let us create the perfect program for your team.
The first installment is due one week before the first class. Subsequent installments are spread out evenly across the duration of the course.
Installments | |
---|---|
10% non-refundable deposit | |
$325.00 | Total You Pay |
See the Installment plan FAQ for more information.
Instructor
Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company.
Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy.
Social Media Director & Instructor
Eternally upbeat and outgoing creative cybernaut and instructor.
Mover and shaker with authentic ideas that build brand stories on social media for consumers.
Justine Sanborn has over a decade of experience in both Art Direction and Social Media. She uses data and insights to develop creative ideas that can build organic engagement. Justine leads the social media development for Noble Desktop and instructs the Social Media Marketing Certificate and Graphic Design Certificate programs.
School Director, Instructor, & Senior Course Developer
Dan Rodney has been a designer and web developer for over 20 years. He creates coursework for Noble Desktop and teaches classes. In his spare time Dan also writes scripts for InDesign (Make Book Jacket, Proper Fraction Pro, and more). Dan teaches just about anything web, video, or print related: HTML, CSS, JavaScript, Figma, Adobe XD, Sketch, After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, and more. You can find Dan on Twitter, LinkedIn, Facebook, and at danrodney.com.