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Digital Marketing in a Day

Intro to Digital Marketing Course in NYC

In this one-day Digital Marketing class, you’ll learn the strategies and skills needed to succeed online. The course will cover the following topics:

Intro to Digital Marketing:

  • Under what Digital Marketing is
  • Understand the Role of Digital Marketing in Today’s Business Landscape
  • Get a Proven Framework for Creating a Successful Digital Marketing Strategy

Website Fundamentals:

  • Elements of a successful website
  • How to convert website visitors into leads and sales
  • The most effective ways to turn visitors into subscribers

Email Marketing:

  • Understand what email marketing is
  • How to launch a successful email marketing campaign
  • How to build and grow your email list
Read more
  • Small Classes
  • Computer Provided
  • Top Instructors
  • Free Retake

Register for a Class
  • $325
  • 6 Hours
  • Mac or PC
  • 594 Broadway, NYC
  • FAQ •
  • Discounts
    Discounts

    Shorter courses such as this are already affordably priced and are not eligible for discounts.

    Payment Plan

    This course is not eligible for a payment plan, which is only available for programs priced at $2,495 and above. Read our Payment Plan FAQ for more details.

    Take this course as part of a certificate program and save:
  • • Policies

Corporate training available

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Take this class as part of a certificate program and save:

What You’ll Learn

  • Key skills needed to increase traffic to a website, generate leads and get sales
  • Essential elements every website should have to increase conversions
  • How to turn leads into sales
  • How to analyze your marketing to improve your return on investment
View full syllabus

Digital Marketing in a Day Class Syllabus

What You’ll Learn

Section 1
Intro to Digital Marketing
  • What digital marketing is
  • Establish your business positioning
  • Define your target audience
  • Establishing goals, objectives & KPIs
  • Creating a strategy for achieving your goals

Section 2
Website Fundamentals
  • Benchmarking website performance
  • Three questions every website should answer
  • The role of your website homepage
  • Elements of a high converting homepage
  • Optimizing website thank you pages
  • How to structure your product pages
  • Features that drive product page conversions
  • Call-to-action best practices

Section 3
Email Marketing
  • Introduction to email marketing
  • What is needed to succeed at Email Marketing
  • Building an email list
  • Choosing an email service provider
  • Different types of email
  • Planning your email marketing
  • Writing for your audience
  • List building strategies
  • Segmentation
  • Email Deliverability
  • A/B Testing Emails
  • Increasing email open rates
  • Email best practices
  • Measuring and analyzing results

Digital Marketing Strategies to Increase Traffic & Sales

This class is taught by a top digital marketing instructor. You’ll learn how to generate traffic to your website, track your online performance and conversions, create email marketing campaigns, and use Google Ads.

  • “This class gives an incredible overview of digital marketing in a day! Highly suggest this class for anyone who is looking to expand their knowledge of these topics. A+!”

    Emily Carter

    Development Coordinator, Memorial Sloan Kettering Cancer Center

  • “The instructor was absolutely wonderful. She very thoroughly went through each facet of digital marketing, was engaging and descriptive, and left me with a much better grasp of digital marketing generally. I would absolutely take another class with her!”

    Khadim Dieng

    S'wel

  • “Nicole is wonderful! I have taken a few classes with her and she really knows how to break down complicated material in a way that is easy to understand and digest. I look forward to applying my new skills and knowledge to my daily work. ”

    Saudy Tejada

  • “Excellent Digital Marketing Certificate program, thank you so much!!”

    Mona

    Marketing Coordinator, Guerbet, LLC

  • “This was a great introduction on what areas to focus on regarding digital marketing.”

    Aimee Schwartz

See our 2,622 testimonials
5
4.9
4.9

Frequently Asked Questions

  • Are there prerequisites for this class?

    No. Prior experience is not required for this class. Students only need to be comfortable with using a computer. 

  • Do I need to bring anything to the class?

    No. We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.

  • Do you offer discounts or a payment plan for this course?

    Discounts

    Shorter courses such as this are already affordably priced and are not eligible for discounts.

    Payment Plan

    This course is not eligible for a payment plan, which is only available for programs priced at $2,495 and above. Read our Payment Plan FAQ for more details.

    Take this course as part of a certificate program and save:

  • Can I take this course online (remote learning)?

    Sorry, but this training is not available online.

Learn from an Digital Marketing Expert

Learn from a digital marketing with 15 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equipped to teach the latest online marketing strategies. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their online presence.

Digital marketing professional teaching

Learn New Tools & Best Practices

You’ll gain valuable resources in this class including tools, best practices, and checklists that have been used by professionals to gain massive success in their own projects and clients projects. 

Student learning digital marketing skills

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