Intro Digital Marketing Course in NYC | Google Analytics, AdWords, & Email Marketing

Students are provided a proven framework for creating a successful Digital Marketing strategy and are guided by an industry expert through lessons on website fundamentals. Develop your position in the marketplace, and convert website visitors into leads and sales. For more information about the topics covered in the course, please refer to our syllabus below.

This course is designed to give beginners the practical skills they need to jumpstart their digital presence or grow their existing brand relevance. For students looking to learn Digital Marketing in greater depth, please see our 2-day Digital Marketing Strategies Bootcamp or expand your skills with our Digital Marketing Strategies Advanced course. Previous Digital Marketing experience not required.

Take this class as part of a certificate program and save:

Digital Marketing Certificate

Learn the Skills Guarantee™

Hands-on training in small groups

Work on projects proven to boost retention
Time-tested curriculum and supporting materials

Refined over many cohorts for an optimal learning experience
Learn from industry experts with teaching experience

Experienced educators who are driven to help you succeed
Retake the course for free within one year

Refresh the materials and gain additional practice

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

The teaching method at Noble Desktop is perfect and the classes provide you with infinite knowledge that makes you eager to take everything they offer. I love Noble!
—Ivonne Ackerman

What You’ll Learn

Key skills needed to increase traffic to a website, generate leads and get sales
How to develop a digital marketing strategy
Essential elements every website should have to increase conversions
How to turn leads into sales
How to analyze your marketing to improve your return on investment

Learn with Hands-on Projects

Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.

Course Syllabus

Download Syllabus PDF

Digital Marketing Strategy

Intro to Digital Marketing

What is digital marketing?
The digital marketing landscape
A look at digital marketing channels
Establishing goals, objectives & KPIs
Leveraging social media for growth

Target Audience Identification

How to identify your target audience
How to build customer personas
Tools for researching your targeting audience

Developing Your Positioning in the Market Place

Identify what makes your company unique
Develop your positioning statement
Develop a value proposition

Developing Your Digital Marketing Strategy

Identifying your top goals
Establishing a budget
Design Tactics
Tracking Key Performance Indicators (KPIs)
Measuring Results

Website Fundamentals

Introduction to the Hub & Spoke Model

The role of your website
Three questions every website should answer
Developing a user-friendly website structure

Designing an Effective Homepage

The role of your website homepage
Elements of a successful homepage
Using persuasion in design

Designing Effective Product Pages

Product page formats
Best practices for product pages
Features every product page should have

Schedule & Enrollment: Digital Marketing in a Day

$325
6 Hours

NYC or Live Online
Free retake
Setup assistance
Expert instructors
Small classes

Discounts

Discounts

We don’t currently offer discounts as we do our best to affordably prices our courses.
Policies

Not currently scheduled.

Email hello@nobledesktop.com to request this course, or see related courses with upcoming availability

See related courses

Tuition

As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.

Full Tuition

$325
Due before the class starts

What’s Included

6 hours of hands-on instruction
Live, project-based training from experts
Retake for free within 1 year
Verified digital certificate of completion

What’s included with my tuition?
- A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
- Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
- Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
- Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
- A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
- A certificate of completion to verify your accomplishment
Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
Do you offer any discounts for this course?

Discounts

We don’t currently offer discounts as we do our best to affordably prices our courses.

This Course is Available in NYC or Live Online

On Campus in NYC

185 Madison Ave, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

Live, interactive class
Experienced instructor in the room with you
Computer and software provided
Free retake within one year

Instructor writing on markerboard in a classroom, while displaying code sample on screen

Students seated in computer classroom with workbooks, paying attention to instructor

Live Online

Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided
Free retake within one year

Online Training Demo

1-Minute Overview

Testimonials for Live Online Training

“Overall experience on Zoom was maybe even better than in IRL classroom because the instruction takes place right on your own screen, with less distraction. Great overall experience.”
“Given the fact that we had to do this entire class remotely due to Covid-19, I didn’t have very high expectations it would run so smoothly. However, I don’t think it could’ve gone any better. Not only do I feel very comfortable with the program now, but I’m actually excited to use it!”
“This was the first online class I’ve taken with ND and it was a great experience. Looking forward to the other classes I’ve signed up for!”

More about live online training

Frequently Asked Questions

Do I need to bring anything to the class?

No. We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.
Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
Can I take this course online (remote learning)?
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?
- Students can attend this training remotely through screen sharing software (we use Zoom).
- Participants can hear the instruction, ask questions, and even share their screen with the instructor.
- For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
- Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
- You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at hello@nobledesktop.com

Corporate & Onsite Training

Purchase group class vouchers at a discount for our regularly-scheduled group classes in NYC, or create a custom training program at your offices.

Private Training

Available onsite at your location
Modern computer labs available at our offices
Customize or choose from our existing courses
Free instructor consultations to finalize content

Group Class Vouchers

Send employees to our group classes
Extensive offerings and flexible scheduling
Simple billing and logistics
Computers and training resources provided

Digital Marketing Strategies Customized to Your Needs

A top Digital Marketing instructor and NYC industry expert will guide you every step of the way. All classes are small and hands-on, and students hit the ground running with exercises applicable in any modern workplace.

Learn from an Digital Marketing Expert

Learn from a digital marketing with 15 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equipped to teach the latest online marketing strategies. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their online presence.
Learn New Tools & Best Practices

You’ll gain valuable resources in this class including tools, best practices, and checklists that have been used by professionals to gain massive success in their own projects and clients projects.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

Digital Marketing in a Day is rated 4.8 stars

in the past 24 months

This class gives an incredible overview of digital marketing in a day! Highly suggest this class for anyone who is looking to expand their knowledge of these topics. A+!

Emily Carter, Memorial Sloan Kettering Cancer Center

The instructor was absolutely wonderful. She very thoroughly went through each facet of digital marketing, was engaging and descriptive, and left me with a much better grasp of digital marketing generally. I would absolutely take another class with her!

Khadim Dieng, S'wel

Excellent Digital Marketing Certificate program, thank you so much!!

Mona, Guerbet, LLC

This was a great introduction on what areas to focus on regarding digital marketing.

Aimee Schwartz

Nicole is wonderful! I have taken a few classes with her and she really knows how to break down complicated material in a way that is easy to understand and digest. I look forward to applying my new skills and knowledge to my daily work.

Saudy Tejada

Take this class as part of a certificate program and save:

Learn the Skills Guarantee™

Hands-on training in small groups

Time-tested curriculum and supporting materials

Learn from industry experts with teaching experience

Retake the course for free within one year

Earn a Certificate of Completion

What You’ll Learn

Learn with Hands-on Projects

Course Syllabus

Digital Marketing Strategy

Intro to Digital Marketing

Target Audience Identification

Developing Your Positioning in the Market Place

Developing Your Digital Marketing Strategy

Website Fundamentals

Introduction to the Hub & Spoke Model

Designing an Effective Homepage

Designing Effective Product Pages

Schedule & Enrollment: Digital Marketing in a Day

Discounts

Not currently scheduled.

Tuition

Full Tuition

What’s Included

What’s included with my tuition?

Are there any additional fees or expenses?

Do you offer any discounts for this course?

Discounts

This Course is Available in NYC or Live Online

On Campus in NYC

Live Online

Online Training Demo

Testimonials for Live Online Training

Frequently Asked Questions

Do I need to bring anything to the class?

Does this course require any prior knowledge or experience?

Do you offer payment plans or student financing for this course?

Can I take this course online (remote learning)?

How does attending “live online” work?

Corporate & Onsite Training

Private Training

Group Class Vouchers

Digital Marketing Strategies Customized to Your Needs

Learn from an Digital Marketing Expert

Learn New Tools & Best Practices

Highly Reviewed by Our Alumni

Learn Digital Marketing Strategies

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