Students are provided a proven framework for creating a successful Digital Marketing strategy and are guided by an industry expert through lessons on website fundamentals. Develop your position in the marketplace, and convert website visitors into leads and sales. For more information about the topics covered in the course, please refer to our syllabus below.

This course is designed to give beginners the practical skills they need to jumpstart their digital presence or grow their existing brand relevance. For students looking to learn Digital Marketing in greater depth, please see our 2-day Digital Marketing Strategies Bootcamp or expand your skills with our Digital Marketing Strategies Advanced course. Previous Digital Marketing experience not required.

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What You’ll Learn

  • Key skills needed to increase traffic to a website, generate leads and get sales
  • How to develop a digital marketing strategy
  • Essential elements every website should have to increase conversions
  • How to turn leads into sales
  • How to analyze your marketing to improve your return on investment

Learn with Hands-on Projects

Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.