In this Digital Marketing course, you’ll familiarize yourself with the strategies and skills needed to succeed online. Learn the basic tenets of Digital Marketing and its role in today’s growing business landscape
6 Hours
NYC or Live Online
Learn how to create a successful digital marketing strategy and implement it on your business's website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jumpstart or grow your digital marketing initiatives.
Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and Key Performance Indicators (KPIs) to measure the success of your marketing campaigns.
Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.
From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.
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Experienced educators who are driven to help you succeed
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185 Madison Ave, NYC
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Remote, from anywhere
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
No. We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).
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