In this one-day Digital Marketing class, you’ll learn the strategies and skills needed to succeed online. The course will cover the following topics:
- Intro to Digital Marketing: Understand the role of digital marketing in today’s business landscape and get a proven framework for creating a successful digital marketing strategy.
- Google Ads: Understand the difference between Google Ads and Google Organic Search, and learn how to set up a Google Ads account.
- Email Marketing: Launch a successful email marketing campaign and how to build and grow your email list.
- Google Analytics: Set up, install and interpret Google Analytics data.
What You’ll Learn
- Key skills needed to increase traffic to a website, generate leads and get sales
- How to reach your target audience online
- How to turn leads into sales
- How to analyze your marketing to improve your return on investment
