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Digital Marketing in a Day

Intro to Digital Marketing Course in NYC

In this one-day Digital Marketing class, you’ll learn the strategies and skills needed to succeed online. The course will cover the following topics:

  • Intro to Digital Marketing: Understand the role of digital marketing in today’s business landscape and get a proven framework for creating a successful digital marketing strategy.
  • Google Ads: Understand the difference between Google Ads and Google Organic Search, and learn how to set up a Google Ads account.
  • Email Marketing: Launch a successful email marketing campaign and how to build and grow your email list.
  • Google Analytics: Set up, install and interpret Google Analytics data.
  • 6 Hours
  • Small classes
  • Mac or PC provided
  • Free retake

Register for a class

$325 Discounts Policies

594 Broadway, NYC

What You’ll Learn

  • Key skills needed to increase traffic to a website, generate leads and get sales
  • How to reach your target audience online
  • How to turn leads into sales
  • How to analyze your marketing to improve your return on investment
View full syllabus

Digital Marketing in a Day Class Syllabus

What You’ll Learn

Section 1
Intro to Digital Marketing
  • What digital marketing is
  • Establishing your business positioning
  • Define your target audience
  • Establishing goals, objectives & KPIs
  • Creating a strategy for achieving your goals

Section 2
Google Ads
  • Introduction to Paid Search
  • How PPC Works
  • Understanding the Google Ads Auction
  • Google Ads Account Structure
  • Targeting Capabilities to Reach Your Ideal Clients
  • Ad Groups Best Practices
  • Keyword Match Types
  • Keyword Research
  • How to Select Keywords
  • Best Practices for Writing Ads
  • How to Test Ads
  • The Role of Landing Pages
  • Setting up Phone Call & Conversion Tracking

Section 3
Email Marketing
  • Introduction to email marketing
  • What is needed to succeed at Email Marketing
  • Building an email list
  • Choosing an email service provider
  • Different types of email
  • Planning your email marketing
  • Writing for your audience
  • List building strategies
  • Segmentation
  • Email Deliverability
  • A/B Testing Emails
  • Increasing email open rates
  • Email best practices
  • Measuring and analyzing results

Section 4
Google Analytics
  • Introduction to Google Analytics
  • How to setup a Google Analytics Account
  • How to install Google Analytics Tracking Code
  • How to test to confirm codes are installed and tracking correctly
  • How to Link other Google Accounts to Google Analytics
  • How to create Filters
  • How to set up Conversion tracking
  • How to create goals in Google Analytics
  • An overview of the Google Analytics Dashboard
  • Key Google Analytics Reports
  • How to leverage Google Analytics data to improve performance

Digital Marketing Strategies to Increase Traffic & Sales

This class is taught by a top digital marketing instructor. You’ll learn how to generate traffic to your website, track your online performance and conversions, create email marketing campaigns, and use Google Ads.

Learn from an Digital Marketing Expert

Learn from a digital marketing with 15 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equipped to teach the latest online marketing strategies. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their online presence.

Learn New Tools & Best Practices

You’ll gain valuable resources in this class including tools, best practices, and checklists that have been used by professionals to gain massive success in their own projects and clients projects. 

Register for Digital Marketing in a Day

$325 Discounts Policies

594 Broadway, NYC