Classes are running in-person (socially distanced) and live online. Secure your seat today

Noble Desktop Noble Desktop
  • Coding
    • Web Development
    • Python
    • JavaScript
    • FinTech
    • SQL
    • High School Coding
    • iOS Development
    • Data Science
    • Web Certificates
    • HTML Email
    • WordPress
    • Machine Learning
    • React
    • Cybersecurity
    • All Coding Classes & Bootcamps
  • Design
    • Graphic Design
    • Web Design
    • Photoshop
    • After Effects
    • Premiere Pro
    • InDesign
    • Illustrator
    • Creative Cloud
    • Video Editing
    • Motion Graphics
    • Visual Design
    • UX Design
    • Figma
    • Sketch
    • Adobe XD
    • AutoCAD
    • All Design Classes & Certificates
  • Business
    • Digital Marketing
    • SEO
    • Google Analytics
    • Google Ads
    • Social Media
    • Data Analytics
    • Excel
    • Tableau
    • PowerPoint
    • Financial Modeling
    • Finance
    • Project Management
    • All Business Classes & Certificates
  • Certificates
    • Graphic Design
    • Motion Graphics
    • UX & UI Design
    • Web Design
    • Social Media
    • Digital Marketing
    • UI Design
    • Digital Design
    • Video Editing
    • Data Analytics
    • Full-Stack Web
    • Front-End Web
    • JavaScript Development
    • Software Engineering
    • Python Developer
    • FinTech
    • Cybersecurity
    • Data Science
    • Find & Compare Certificates by Topic
  • Corporate
    • Social Media Marketing
    • Excel
    • SQL
    • Python
    • Data Science
    • Graphic Design
    • Web Design
    • Photoshop
    • After Effects
    • Video Editing
    • Digital Marketing
    • Data Analytics
    • Adobe
    • Microsoft Office
    • Project Management
  • Compare
  • Schedule
  • Coding
    • Web Development
    • Python
    • JavaScript
    • FinTech
    • SQL
    • High School Coding
    • iOS Development
    • Data Science
    • Web Certificates
    • HTML Email
    • WordPress
    • Machine Learning
    • React
    • Cybersecurity
    • All Coding Classes & Bootcamps
  • Design
    • Graphic Design
    • Web Design
    • Photoshop
    • After Effects
    • Premiere Pro
    • InDesign
    • Illustrator
    • Creative Cloud
    • Video Editing
    • Motion Graphics
    • Visual Design
    • UX Design
    • Figma
    • Sketch
    • Adobe XD
    • AutoCAD
    • All Design Classes & Certificates
  • Business
    • Digital Marketing
    • SEO
    • Google Analytics
    • Google Ads
    • Social Media
    • Data Analytics
    • Excel
    • Tableau
    • PowerPoint
    • Financial Modeling
    • Finance
    • Project Management
    • All Business Classes & Certificates
  • Certificates
    • Graphic Design
    • Motion Graphics
    • UX & UI Design
    • Web Design
    • Social Media
    • Digital Marketing
    • UI Design
    • Digital Design
    • Video Editing
    • Data Analytics
    • Full-Stack Web
    • Front-End Web
    • JavaScript Development
    • Software Engineering
    • Python Developer
    • FinTech
    • Cybersecurity
    • Data Science
    • Find & Compare Certificates by Topic
  • Corporate Training
    • Social Media Marketing
    • Excel
    • SQL
    • Python
    • Data Science
    • Graphic Design
    • Web Design
    • Photoshop
    • After Effects
    • Video Editing
    • Digital Marketing
    • Data Analytics
    • Adobe
    • Microsoft Office
    • Project Management
    • All Corporate Training
More
  • Compare
  • Schedule
  • Classes Near Me
  • FAQ
  • Blog
  • Workbooks
  • Free Seminars
  • High School Classes
  • Resources
  • Student Testimonials
  • Student Showcase
  • Job Board
  • Evaluation
  • Course Catalog
  • Instructors
  • Veterans

Contact Us

  • (212) 226-4149
  • hello@nobledesktop.com

SEO Training in NYC or Live Online

Hands-on Training from Experts Small class sizes

Learn search engine optimization (SEO) in our hands-on classes and get your website to rise to the top of search engines like Google.

  • Featured Courses
  • Related Courses
  • Corporate Training
  • Why Noble
  • About SEO
  • Campus & Live Online
  • Learning Resources
  • Upcoming Classes

Which SEO Course is Right for You?

In our hands-on SEO courses, you'll learn how to optimize your site for search engines and outrank your competitors: learn to conduct keyword analysis, build a backlink profile, optimize your content, and more. Learn the SEO strategies you'll need to rise to the top of the search rankings.

  • SEO Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

    View course
  • Digital Marketing Certificate

    • Weekdays or weeknights
    • 126 hours
    • Open to beginners
    • Financing available
    • 1:1 Mentoring

    Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking.

    View course
  • 45,000+
    Students
  • 33
    Years
  • 2,500+
    Testimonials

Related Courses

  • Google Ads Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

    View course
  • Google Ads Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Get a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.

    View course
  • Social Media Marketing Certificate

    • Weekdays or weeknights
    • 72 hours
    • Open to beginners
    • Payment plan available
    • 1:1 Mentoring

    Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

    View course
  • Facebook Marketing Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

    View course
  • Instagram Marketing Bootcamp

    • Weekdays or weeknights
    • 12 hours
    • Open to beginners

    Develop paid and organic marketing strategy for Instagram. You’ll learn how to create content, master Instagram Stories, and leverage hashtags to boost engagement.

    View course
See All Digital Marketing Courses

Learn the Skills Guarantee™

Learn the concepts and skills covered in these courses or your tuition is on us. See details and terms & conditions.

Learn the Skills Guarantee logo

Hands-on training

Work on projects proven to boost retention

Students in class

Time-tested curriculum

Refined over many cohorts for an optimal learning experience

The teaching method at Noble Desktop is perfect and the classes provide you with infinite knowledge that makes you eager to take everything they offer. I love Noble!
—Ivonne Ackerman

Student reading workbook

Learn from experts

Experienced educators who are driven to help you succeed

Retake for free

Refresh the materials for free within one year

Corporate & Onsite Training

Request more info: hello@nobledesktop.com

Private Training

  • Available onsite at your location
  • Modern computer labs available at our offices
  • Customize or choose from our existing courses
  • Free instructor consultations to finalize content
Or

Group Class Vouchers

  • Send employees to our group classes
  • Extensive offerings and flexible scheduling
  • Simple billing and logistics
  • Computers and training resources provided

We’ve trained thousands of companies!
Let us create the perfect program for your team.

hello@nobledesktop.com (212) 226-4149

Learn SEO Strategies from the Top Experts

Learn everything you need to know to master search engine optimization with hands-on training. All of our SEO classes are taught by top experts who have worked with clients to improve their search rankings and digital marketing for many years. Learn the fundamentals in our one-day course, or dive in deeper with our other offerings including a hands-on 2-day class or the comprehensive Digital Marketing & SEO Bootcamp. 

  • Students learning SEO at Noble Desktop

    Learn from SEO Professionals

    All of our SEO classes are taught by industry professionals who have worked with clients globally. Gain valuable knowledge and optimization secrets from their wealth of experience.

  • Personalized attention to optimize your website

    Hands-On SEO Training

    Learn through hands-on lessons and labs where you will actually devise your own keyword strategy, build a backlink profile, and optimize your page text.

  • Social Media Networks

    Make the Most of Mobile

    More searches are done every day on mobile devices than desktops. Learn how to conduct a competitive analysis to spy on and beat out your competition, both on desktop and mobile. 

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

Yelp
Google
Switchup.org

Our SEO Training are rated 4.7 stars by 214 students

in the past 24 months

SEO in a Day is worthy of a day of your time. I thought it was going to be intimidating and overwhelming, but it was anything but that. Great for various knowledge levels.

Stephanie Krikorian

Nicole was fabulous - a wealth of information! Looking forward to taking a more advance SEO class with Nicole after I've mastered the information I learned today. Thank you Nicole!

Lori Rutch
Maury's Music, Inc

I really enjoy this class. The information taught was relevant, and the instructor was very knowledgeable in SEO.

Michelle Tsai
Monyker

Good class and practical to the core.

Amelia Chu

I came away with lots of great information, feeling energized to go back and make positive change for our website!

Kyle Avery

I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!

Leo Bullaro

Very good information for SEO newbies looking to take their work to the next level. Class flew by due to the wealth of subject matter that was both interesting and relevant.

Connor Clark
TickPick

I loved Nicole's SEO In A Day Class at Noble Desktop. I learned so much on both a personal level and as a front end web designer. I have so much more to learn but feel confident that this experience will add value to growing my own business as well as benefit my clients going forward. Thank you.

Sharon Reaves

SEO in a Day is a great class for both new and seasoned marketers. The course provided a more in-depth view of SEO and offered numerous actionable take-aways.

Susan Bernard

Very well structured class with knowledgeable content that can be applied to everyday situations whether you work for yourself or someone else.

Mona

Amazing crash course on SEO helped me gain skills that I will be applying in my job but also skills that I can use to help friends who are small business owners.

Saudy Tejada

A must-take for any web developer, marketer, or small business owner. So many tools are out there and this class gives a great intro to all of them.

SCOTT CARSON

So exciting to finally unlock the mystery of SEO!

Aimee Schwartz

Great class, will give you all the basic knowledge you need to understand keyword choices and metrics, optimize your website and increase traffic, create links and more!

Pablo Mena

Nicole was an incredible teacher and the class is perfect for someone who needs a solid baseline in SEO! By the end of the class, I felt so much more confident in my SEO skills. Well worth the money!

Shannon Maloney
MRM//McCann

SEO in a day gave me valuable insights on how to leverage my brand across the web.

Valentina Robotti
QNY Creative

Instructor was very knowledgeable about SEO and was able to explain it without using a lot of technical terms and acronyms. She showed us steps that are actionable immediately once I am back in my office. The class content contains all the steps, websites and tools needed to go implement a basic SEO Strategy immediately.

Laticia Austin
123JobZone, LLC

Ms. McCullum is extremely knowledgeable and presents even complex information in a way that's easy to understand. I am not a technical person and worried that I wouldn't be able to keep up in this class, but she made sure all of us always understood the material. It was a great experience.

Laura Federico

I signed up for this class not really knowing much about SEO nor how to apply it to my business. After spending the day and absorbing everything that Nicole taught, I now have a great understanding of how SEO works and feel comfortable taking what I learned back to the workplace!

Steve Cantwell
Erwin Pearl

I love taking classes here. The class registrars are extremely helpful and friendly. The instructors are all phenomenal--friendly, so knowledgeable, and have an abundant command of the subjects they teach.

Stacey Brody

If you want to learn the overall fundamentals of SEO and walk away with some tangible skills, this is definitely the class for you. I highly recommend this class for anyone who is either new to SEO or needs a great refresher.

Renee Fishel
Coyne PR

My instructor was amazing. Very thorough, very patient. There is a lot to cover in one day, but I think they went at just the right speed.

Bridget Rice
BlueLabs

Went from beginner to expert in 6 hours.

Russell Chiulli

Nicole is an amazing teacher. Learning SEO in a day I almost feel like an expert. That is how much knowledge I attained.

Vanessa

We have explored many different avenues for managing our online presence, and attended SEO in a day to gain first hand knowledge to leverage ourselves when hiring a management company. We are so glad we came, Nicole was amazing!

Ashley Wood
Chestnut Electric Corp.

Noble Desktop does everything right so you can fully succeed at why you're there to begin with: to learn valuable new skills and be able to actually use them.

Guy Paquette
Guydeate

Learn More About SEO & Digital Marketing

What is SEO?

Search Engine Optimization (SEO) is the practice of using techniques to increase the number of visitors to your website or content on the web by improving its position in search engines. With good SEO practices, your content or site will appear higher in Search Engine Results Pages (SERPs) on Google or other search engines. To understand SEO, it’s essential to review the different types of SEO and the various terms used in the industry.

Why is SEO important?

Think about the last time you wanted to buy a product or a service online. What’s the first thing you did? You probably fired up Google and gave it a search. Thanks to Google, we can now easily find what we need with the search engine. On the flip side for marketers, that means we need to figure out how to stand out and show up on the search engines. Showing up in the search engine is so critical because the searchers are expressing interest in a product or service that you offer and that is your chance to show up.

Think about it like this, if I was selling shoes and I went around offering them to every person on the street, I’d probably have a tough time making a sale. If I sold shoes to people in a shoe store, I’d probably have a lot more luck. When people search for something they are coming to you and expressing their interest. All you have to do is show up.

SEO vs. SEM

Now that we understand the power of the search engine, let’s compare SEO to another search engine option, search engine marketing (SEM). With SEM, or Google Ads, advertisers can pay to show up for specific keywords. Say we sell shoes, but we are struggling to show up in the organic search results, we could go ahead and bid on keywords related to the shoes we sell using Google Ads. You might be thinking, “Wow, I can just pay and be at the top!” Well there are pro’s and con’s to Google Ads compared to SEO.

While Google Ads provides the convenience of quicker results, good SEO often provides more sustainable results over the long-term. If you invest in SEO with content, backlinks, technical optimization, other SEO techniques, you will be able to reap the benefits of good SEO for a while, for free. With Google Ads, no matter how good your campaigns are, you will need to pay for every click, every time.

I sometimes think of it as renting vs. buying an apartment/house. It’s really tough to save up enough to buy something, but once you do it, you have it forever. With renting, you get the short-term benefit but at the end of the day you need to keep paying to live there. Doing SEO right is a great way to build long-term value to your business and continually be found.

3 Types of SEO

Mastering SEO is an art and a science, but for starters let’s get to the basic pillars of SEO. The first pillar is on-page SEO, which is what actually exists on your site. Think about the content on the pages, the headers, the user experience, etc.

The next up is technical SEO, which refers to the technical parts like crawlability, sitemaps, and site speed.

Finally, you have off-page SEO which is primarily about gaining credibility from other relevant sites via backlinks. Backlinks give the search engine the proof that other reputable sites value your site.

5 Tips to Get Started in SEO

1. Write

Adding high-quality content to your site is probably the single most important thing you can do for your SEO. Do some keyword research to find out what people are searching for related to your product or service and tailor your content to what people are interested in.

Having good content boosts on-page SEO, might drive traffic by ranking on its own and increases your chances of getting a quality backlink. Content is king, and the higher the quality, the higher the value. Also, do it consistently because fresh content can influence rankings.

2. Text Formatting

Make your articles easily scan-able for the users and search engines by using appropriate headers (h1, h2, etc.) and using things like bullet points to improve the reading experience.

3. Image Optimization

Optimize your images for page speed as well as accessibility. If you need to, compress your images to improve page load time (or use caching). You also want to make sure to use alt tags on your images to indicate what the images contain.

4. Internal Linking

Internal linking can create an awesome network of content and information for both the search engines and users. Say you have an article about 10 ways to run faster, within each of the tips you may want to link to an article/page about that specific technique. This can keep people engaged and let them go deeper into the site, and it helps the search engines understand the linking of your content. 

5. Keyword Research & Tailoring

To rank for certain keywords, you need to do the research to know which keywords are best and then tailor your content accordingly. The best keywords for you to target will likely be a combination of keywords with high search volume as well as relatively low competition.

Say for example you are selling pens online, ranking for the term “pens” will likely be impossible (unless you are Amazon or Staples) but you might be able to rank for “cheap pens online” or “ballpoint pens online.” Knowing what keywords you are trying to rank for in search is the equivalent of knowing your audience for a product when launching. 

Key Terms for SEO

Keywords

Keywords are the most critical part of SEO and refer to what users, clients, and customers search to find a specific type of content. For example, when looking for an SEO class, you may type “SEO classes in New York” instead of just SEO. The goal of SEO practitioners is to determine which keywords are related to their business and use these keywords on their website and blog to help customers find their content. Learn more about keywords in search. 

Organic Search

Organic search refers to search results that don’t include paid content. While it’s more difficult to rank higher in organic search, if you do, the results are advantageous. Companies and individuals rank higher by using keywords effectively in page titles, headings, and throughout their text.

Paid Search or PPC

Paid search techniques involve paying Google Ads, Bing Ads, or other search engines for premium placement at the top spot of search results related to a specific keyword. Such strategies are useful, but only if you understand how to price your ads. Other terms often used synonymously with paid search are PPC, Search Engine Marketing (SEM), and Google Ads (technically it is a tool for paid search). Learn more in our Google Ads blog.

On-Page SEO

The techniques you use on your web content to improve the position in search engines including adding keywords, keyword placement throughout the document, and web design.

Off-Page SEO

This refers to things not directly on your website that will affect the ranking of your site. This includes things like social media, backlinks, and other methods used to drive traffic to your website.

Learn More

While anyone can learn SEO, taking an SEO class will provide you with essential training in which techniques are most effective for you. SEO classes will teach you which tools to use to find keywords, and how to use keywords on your website once you’ve determined the right words to use. You’ll learn other strategies that affect SEO performance, such as having a mobile-friendly website and content that is updated regularly.

Writing SEO-friendly headlines, using images to optimize SEO, and incorporating meta tags are just a few popular strategies you will learn in our one-day SEO workshop. In our more intensive SEO and Digital Marketing classes, you’ll develop an entire SEO strategy and digital marketing campaign.

Continue reading

Learn Where You’re Comfortable

Attend at our campus in NYC or learn remotely, live online

On Campus in NYC

185 Madison Ave, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

  • Live, interactive class
  • Experienced instructor in the room with you
  • Computer and software provided
  • Free retake within one year
Students seated in computer classroom with workbooks, paying attention to instructor

Live Online

Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

  • Live, interactive class
  • Experienced instructor teaching over Zoom
  • Remote setup assistance provided
  • Free retake within one year

Online Training Demo

1-Minute Overview

More about live online training

SEO Resources

Free Resources

  • Why Isn’t My Page Ranking?

    So... your page isn’t ranking even though you think you’ve done it all. In this article, we’ll cover some things to check for when your page isn’t ranking or general tips to boost the ranking of a page. 

  • SEO vs. SEM: The Complete Guide

    In this comprehensive SEO vs SEM guide, we’ll walk through everything you need to know to determine the optimal search strategy for your business. Understand the differences and benefits of SEO and SEM, and how you can use a combined approach to dominate the search engines. 

  • Tools of a Search Marketer

    Search marketing, both SEO and Google Ads, is extremely data-driven and you'll need to have the right tools set up to succeed. Thankfully there are a ton of free tools out there to help you with SEO and Google Ads.

  • The 3 Pillars of Search Engine Optimization

    This article will serve as a short overview and reference guide for Search Engine Optimization (SEO). Generally speaking, there are three core elements to doing well in the search engine results. 

  • SEO vs. SEM: The Case for SEO

    In this article, we’ll discuss three key reasons why you should be investing in SEO over SEM.

Load 5 more resources

showing 5 of 15 resources

Search Engine Optimization Strategies

SEO (Search Engine Optimization)
  • SEO stands for Search Engine Optimization. To get visitors to your website, there are things you can do to optimize the site for search engines like Google.
  • SEO involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. 
  • A well around approach to SEO involves many things: coding best-practices, keyword research, content development strategies, link-building strategies, and more.
Digital Marketing
  • Digital Marketing involves SEO, and other types of marketing to create brand awareness, create business opportunities, and drive sales.
Keyword Research
  • Keyword research is the process of finding what words and phrases your target audience is looking for and how often they are doing so.
  • Ideally, you want to target searches with high volume and lower competition.
  • Content on the webpage, including titles, headings and body content, should include the target keywords.
Link Building
  • Link building refers to the process of obtaining inbound links (links from other websites to the target site). It is known to be one of the main factors in determining search engine ranking positions.
  • Best SEO practices include building high-quality links from reputable and topically-relevant sources. Spammy links can actually hurt a site's SEO.
  • Learn strategies to build a high-quality link profile in our Digital Marketing & SEO classes.
Technical Optimization
  • For SEO to be successful, the technical aspects of your website needs to be sound
  • Spot technical errors that may be preventing your site from being crawled
  • Uncover, avoid and fix duplicate content issues that hurt your rankings
  • Structure your website to maximize link value and rank other pages

Upcoming SEO Classes in NYC or Live Online

All times are listed in Eastern Time unless otherwise specified.

April 2023
SEO Bootcamp
April 27–28
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

Add to cart
August 2023
SEO Bootcamp
August 3–4
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

Add to cart
October 2023
SEO Bootcamp
October 2–16
Mondays & Wednesdays 6–9pm
$650
12 Hours
NYC or Live Online

Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

Add to cart
SEO Bootcamp
October 26–27
Thursday to Friday 10–5pm
$650
12 Hours
NYC or Live Online

Gain an edge your competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this two-day course.

Add to cart

showing 4 of 4 courses

Yelp Facebook LinkedIn YouTube Twitter Instagram

Contact Us

Office Hours:
9am–6pm, Mon–Fri

(212) 226-4149 hello@nobledesktop.com

Location

In-Person in NYC

185 Madison Avenue 3rd Floor
New York, NY 10016

Campus Info

Live Online from Anywhere

Live Online Info

Noble Desktop is today’s primary center for learning and career development. Since 1990, our project-based classes and certificate programs have given professionals the tools to pursue creative careers in design, coding, and beyond. Noble Desktop is licensed by the New York State Education Department.

Adobe Certified Training Center

Win a Free Class!

Sign up to get tips, free giveaways, and more in our weekly newsletter.

© 1998–2023 Noble Desktop - Privacy & Terms

Compare selected courses Clear selection Comparison limit reached