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SEO Training NYC

Search Engine Optimization Classes

SEO Bootcamp

This two-day bootcamp offers students the opportunity to gain an edge over their competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website all the way to the top.

12 Hours


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SEO in a Day

Search Engine Optimization (SEO) is a critical marketing skill. Discover the secrets to SEO in this one-day course, through lessons and labs that will help you get started right away. Learn how to get any website listed higher, if not at the absolute top of search engine rankings.

6 Hours


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Digital Marketing Certificate

Digital Marketing is a constantly expanding and essential component of any brand. Learn the strategies and skills needed to succeed online. This certificate includes classes in digital marketing strategy, SEO, Google Analytics, Google Ads, and Social Media Marketing.

60 Hours


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SEO Mastery Certification Bootcamp

Learn to outrank your competitors in this SEO Certification Bootcamp. Master keyword strategy, link building, Google tools such as Ads & Analytics, mobile optimization, and learn strategies to deal with Google updates. This program also includes 6 months of free mentoring from a top SEO expert.

28 Hours


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SEO Advanced

This Advanced SEO course will complement and expand upon the topics covered in SEO in a Day. Learn to use tools to keep an eye on your competition, best practices for structuring your site for SEO, and key elements for mobile optimization. Learn to use SEO Audit, and measure your SEO success through hands-on labs.

6 Hours


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Search Engine Optimization, or SEO, involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. With the continued rise of online search, SEO is perhaps the most crucial digital marketing tool and the most effective way to boost online traffic.

In our hands-on SEO courses, you'll learn how to optimize your site for search engines and outrank your competitors: learn to conduct keyword analysis, build a backlink profile, optimize your content, and more. Get started with SEO in a Day, or dive into more intensive SEO Bootcamp or New York-approved Digital Marketing Certificate Program.

Learn SEO Secrets & Strategies from the Top Experts

All of our SEO classes are taught by top experts who have worked with clients to improve their search rankings and digital marketing for many years. Learn the fundamentals in our one-day course, or dive in deeper with our other offerings including a hands-on 2-day class or the comprehensive Digital Marketing & SEO Bootcamp.

  • “SEO in a Day is worthy of a day of your time. I thought it was going to be intimidating and overwhelming, but it was anything but that. Great for various knowledge levels.”

    Stephanie Krikorian

    Learned core search engine optimization techniques in SEO in a Day

  • “Nicole was fabulous - a wealth of information! Looking forward to taking a more advance SEO class with Nicole after I've mastered the information I learned today. Thank you Nicole!”

    Lori Rutch

    Attended SEO in a Day

  • “I really enjoy this class. The information taught was relevant, and the instructor was very knowledgeable in SEO.”

    Michelle Tsai

    Attended the SEO Secrets Revealed: Optimize Your Site class

  • “Good class and practical to the core.”

    Amelia Chu

    Optimized her website in the SEO Secrets Revealed class

  • “I came away with lots of great information, feeling energized to go back and make positive change for our website!”

    Kyle Avery

    Learned the fundamentals of search engine optimization in our SEO in a Day class

  • “I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!”

    Leo Bullaro

  • “Very good information for SEO newbies looking to take their work to the next level. Class flew by due to the wealth of subject matter that was both interesting and relevant. ”

    Connor Clark

  • “I loved Nicole's SEO In A Day Class at Noble Desktop. I learned so much on both a personal level and as a front end web designer. I have so much more to learn but feel confident that this experience will add value to growing my own business as well as benefit my clients going forward. Thank you.”

    Sharon Reaves

  • “SEO in a Day is a great class for both new and seasoned marketers. The course provided a more in-depth view of SEO and offered numerous actionable take-aways.”

    Susan Bernard

  • “Very well structured class with knowledgeable content that can be applied to everyday situations whether you work for yourself or someone else. ”


  • “Amazing crash course on SEO helped me gain skills that I will be applying in my job but also skills that I can use to help friends who are small business owners. ”

    Saudy Tejada

  • “A must-take for any web developer, marketer, or small business owner. So many tools are out there and this class gives a great intro to all of them.”


  • “So exciting to finally unlock the mystery of SEO!”

    aimee schwartz

  • “Great class, will give you all the basic knowledge you need to understand keyword choices and metrics, optimize your website and increase traffic, create links and more! ”

    Pablo Mena

  • “Nicole was an incredible teacher and the class is perfect for someone who needs a solid baseline in SEO! By the end of the class, I felt so much more confident in my SEO skills. Well worth the money! ”

    Shannon Maloney

  • “SEO in a day gave me valuable insights on how to leverage my brand across the web.”

    Valentina Robotti

  • “Instructor was very knowledgeable about SEO and was able to explain it without using a lot of technical terms and acronyms. She showed us steps that are actionable immediately once I am back in my office. The class content contains all the steps, websites and tools needed to go implement a basic SEO Strategy immediately.”

    Laticia Austin

  • “Ms. McCullum is extremely knowledgeable and presents even complex information in a way that's easy to understand. I am not a technical person and worried that I wouldn't be able to keep up in this class, but she made sure all of us always understood the material. It was a great experience. ”

    Laura Federico

  • “I signed up for this class not really knowing much about SEO nor how to apply it to my business. After spending the day and absorbing everything that Nicole taught, I now have a great understanding of how SEO works and feel comfortable taking what I learned back to the workplace!”

    Steve Cantwell

  • “I love taking classes here. The class registrars are extremely helpful and friendly. The instructors are all phenomenal--friendly, so knowledgeable, and have an abundant command of the subjects they teach.”

    Stacey Brody

Students learning SEO at Noble Desktop

Learn from SEO Professionals

All of our SEO classes are taught by industry professionals who have worked with clients globally. Gain valuable knowledge and optimization secrets from their wealth of experience.

Personalized attention to optimize your website

Hands-On SEO Training

Learn through hands-on lessons and labs where you will actually devise your own keyword strategy, build a backlink profile, and optimize your page text.

Social Media Networks

Make the Most of Mobile

More searches are done every day on mobile devices than desktops. Learn how to conduct a competitive analysis to spy on and beat out your competition, both on desktop and mobile. 

Upcoming SEO Classes in NYC


Next Class



SEO Bootcamp Next Class: Feb 20–21, Thu–Fri, 10–5pm Duration: 12 Hours Price: $650
SEO in a Day Next Class: Feb 20, Thursday, 10–5pm Duration: 6 Hours Price: $325
SEO Advanced Next Class: Feb 21, Friday, 10–5pm Duration: 6 Hours Price: $325
SEO Mastery Certification Bootcamp Next Class: Ask us about custom training Duration: 28 Hours Price: $1997
Digital Marketing Certificate Next Class: Feb 6–Mar 13, Thu–Fri, 10–5pm Duration: 60 Hours Price: $2750

Free SEO Training Resources

Search Engine Optimization (SEO) is the practice of using techniques to increase the number of visitors to your website or content on the web by improving its position in search engines. With good SEO practices, your content or site will appear higher in Search Engine Results Pages (SERPs) on Google or other search engines. To understand SEO, it’s essential to review the different types of SEO and the various terms used in the industry.

  • Keywords - Keywords are the most critical part of SEO and refer to what users, clients, and customers search to find a specific type of content. For example, when looking for an SEO class, you may type “SEO classes in New York” instead of just SEO. The goal of SEO practitioners is to determine which keywords are related to their business and use these keywords on their website and blog to help customers find their content.
  • Organic Search - Organic search refers to search results that don’t include paid content. While it’s more difficult to rank higher in organic search, if you do, the results are advantageous. Companies and individuals rank higher by using keywords effectively in page titles, headings, and throughout their text.
  • Paid Search - Paid search techniques involve paying Google Ads, Bing Ads, or other search engines for premium placement at the top spot of search results related to a specific keyword. Such strategies are useful, but only if you understand how to price your ads. Using paid search requires a thorough understanding of:
    • SEM - Search Engine Marketing (SEM) refers to the techniques you use to appear higher in search engines. Many people use this term to apply exclusively to paid search and not organic search.
    • Pay Per Click (PPC) - a type of SEO campaign in which you spend a specific dollar amount for each person that clicks on your ad
    • Cost Per Click (CPC) - the amount your company will pay for each person that clicks your ad in search results
  • On-Page SEO- the techniques you use on your web content to improve the position in search engines including adding keywords, keyword placement throughout the document, and web design
  • Off-Page SEO - social media, link building, and other methods that are used to drive traffic to your website

While anyone can learn SEO, taking an SEO class will provide you with essential training in which techniques are most effective for you. SEO classes will teach you which tools to use to find keywords, and how to use keywords on your website once you’ve determined the right words to use. You’ll learn other strategies that affect SEO performance, such as having a mobile-friendly website and content that is updated regularly.

Writing SEO-friendly headlines, using images to optimize SEO, and incorporating meta tags are just a few popular strategies you will learn in our one-day SEO workshop. In our more intensive SEO and Digital Marketing classes, you’ll develop an entire SEO strategy and digital marketing campaign.

Search Engine Optimization Strategies

SEO (Search Engine Optimization)
  • SEO stands for Search Engine Optimization. To get visitors to your website, there are things you can do to optimize the site for search engines like Google.
  • SEO involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. 
  • A well around approach to SEO involves many things: coding best-practices, keyword research, content development strategies, link-building strategies, and more.
Digital Marketing
  • Digital Marketing involves SEO, and other types of marketing to create brand awareness, create business opportunities, and drive sales.
Keyword Research
  • Keyword research is the process of finding what words and phrases your target audience is looking for and how often they are doing so.
  • Ideally, you want to target searches with high volume and lower competition.
  • Content on the webpage, including titles, headings and body content, should include the target keywords.
Link Building
  • Link building refers to the process of obtaining inbound links (links from other websites to the target site). It is known to be one of the main factors in determining search engine ranking positions.
  • Best SEO practices include building high-quality links from reputable and topically-relevant sources. Spammy links can actually hurt a site's SEO.
  • Learn strategies to build a high-quality link profile in our Digital Marketing & SEO classes.
Technical Optimization
  • For SEO to be successful, the technical aspects of your website needs to be sound
  • Spot technical errors that may be preventing your site from being crawled
  • Uncover, avoid and fix duplicate content issues that hurt your rankings
  • Structure your website to maximize link value and rank other pages