Search Engine Optimization, or SEO, involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. With the continued rise of online search, SEO is perhaps the most crucial digital marketing tool and the most effective way to boost online traffic.
In our hands-on SEO courses, you'll learn how to optimize your site for search engines and outrank your competitors: learn to conduct keyword analysis, build a backlink profile, optimize your content, and more. Get started with SEO in a Day, or dive into more intensive SEO Bootcamp or New York-approved Digital Marketing Certificate Program.
Learn SEO Secrets & Strategies from the Top Experts
All of our SEO classes are taught by top experts who have worked with clients to improve their search rankings and digital marketing for many years. Learn the fundamentals in our one-day course, or dive in deeper with our other offerings including a hands-on 2-day class or the comprehensive Digital Marketing & SEO Bootcamp.
“SEO in a Day is worthy of a day of your time. I thought it was going to be intimidating and overwhelming, but it was anything but that. Great for various knowledge levels.”
Learned core search engine optimization techniques in SEO in a Day
“Nicole was fabulous - a wealth of information! Looking forward to taking a more advance SEO class with Nicole after I've mastered the information I learned today. Thank you Nicole!”
VP, Maury's Music, Inc
Attended SEO in a Day
“I really enjoy this class. The information taught was relevant, and the instructor was very knowledgeable in SEO.”
Attended the SEO Secrets Revealed: Optimize Your Site class
“Good class and practical to the core.”
Optimized her website in the SEO Secrets Revealed class
“I came away with lots of great information, feeling energized to go back and make positive change for our website!”
Web Writer and Content Specialist
Learned the fundamentals of search engine optimization in our SEO in a Day class
“I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!”
“Very good information for SEO newbies looking to take their work to the next level. Class flew by due to the wealth of subject matter that was both interesting and relevant. ”
Copywriter , TickPick
“I loved Nicole's SEO In A Day Class at Noble Desktop. I learned so much on both a personal level and as a front end web designer. I have so much more to learn but feel confident that this experience will add value to growing my own business as well as benefit my clients going forward. Thank you.”
“SEO in a Day is a great class for both new and seasoned marketers. The course provided a more in-depth view of SEO and offered numerous actionable take-aways.”
“Very well structured class with knowledgeable content that can be applied to everyday situations whether you work for yourself or someone else. ”
“Amazing crash course on SEO helped me gain skills that I will be applying in my job but also skills that I can use to help friends who are small business owners. ”
“A must-take for any web developer, marketer, or small business owner. So many tools are out there and this class gives a great intro to all of them.”
“So exciting to finally unlock the mystery of SEO!”
“Great class, will give you all the basic knowledge you need to understand keyword choices and metrics, optimize your website and increase traffic, create links and more! ”
Writer & Assistant Editor
“Nicole was an incredible teacher and the class is perfect for someone who needs a solid baseline in SEO! By the end of the class, I felt so much more confident in my SEO skills. Well worth the money! ”
Analytics analyst, MRM//McCann
“SEO in a day gave me valuable insights on how to leverage my brand across the web.”
Digital Marketing Manager, QNY Creative
“Instructor was very knowledgeable about SEO and was able to explain it without using a lot of technical terms and acronyms. She showed us steps that are actionable immediately once I am back in my office. The class content contains all the steps, websites and tools needed to go implement a basic SEO Strategy immediately.”
“Ms. McCullum is extremely knowledgeable and presents even complex information in a way that's easy to understand. I am not a technical person and worried that I wouldn't be able to keep up in this class, but she made sure all of us always understood the material. It was a great experience. ”
“I signed up for this class not really knowing much about SEO nor how to apply it to my business. After spending the day and absorbing everything that Nicole taught, I now have a great understanding of how SEO works and feel comfortable taking what I learned back to the workplace!”
Director- Retail Stores, Erwin Pearl
“I love taking classes here. The class registrars are extremely helpful and friendly. The instructors are all phenomenal--friendly, so knowledgeable, and have an abundant command of the subjects they teach.”
Search Engine Optimization (SEO) is the practice of using techniques to increase the number of visitors to your website or content on the web by improving its position in search engines. With good SEO practices, your content or site will appear higher in Search Engine Results Pages (SERPs) on Google or other search engines. To understand SEO, it’s essential to review the different types of SEO and the various terms used in the industry.
Keywords - Keywords are the most critical part of SEO and refer to what users, clients, and customers search to find a specific type of content. For example, when looking for an SEO class, you may type “SEO classes in New York” instead of just SEO. The goal of SEO practitioners is to determine which keywords are related to their business and use these keywords on their website and blog to help customers find their content.
Organic Search - Organic search refers to search results that don’t include paid content. While it’s more difficult to rank higher in organic search, if you do, the results are advantageous. Companies and individuals rank higher by using keywords effectively in page titles, headings, and throughout their text.
Paid Search - Paid search techniques involve paying Google Ads, Bing Ads, or other search engines for premium placement at the top spot of search results related to a specific keyword. Such strategies are useful, but only if you understand how to price your ads. Using paid search requires a thorough understanding of:
SEM - Search Engine Marketing (SEM) refers to the techniques you use to appear higher in search engines. Many people use this term to apply exclusively to paid search and not organic search.
Pay Per Click (PPC) - a type of SEO campaign in which you spend a specific dollar amount for each person that clicks on your ad
Cost Per Click (CPC) - the amount your company will pay for each person that clicks your ad in search results
On-Page SEO- the techniques you use on your web content to improve the position in search engines including adding keywords, keyword placement throughout the document, and web design
Off-Page SEO - social media, link building, and other methods that are used to drive traffic to your website
While anyone can learn SEO, taking an SEO class will provide you with essential training in which techniques are most effective for you. SEO classes will teach you which tools to use to find keywords, and how to use keywords on your website once you’ve determined the right words to use. You’ll learn other strategies that affect SEO performance, such as having a mobile-friendly website and content that is updated regularly.
Writing SEO-friendly headlines, using images to optimize SEO, and incorporating meta tags are just a few popular strategies you will learn in our one-day SEO workshop. In our more intensive SEO and Digital Marketing classes, you’ll develop an entire SEO strategy and digital marketing campaign.