The Pillars of Digital Marketing
Broadcast on May 21, 2020
Learn about digital marketing, the different types of digital marketing, different strategies, and more in this free seminar. Drive traffic through search with SEO and Google Ads Increase engagement and conversion with social media marketing Measure the success of your marketing and understand site traffic with Google Analytics Drive repeat business and engage prospects with email marketing Improve your site to optimize for conversion Go Beyond the Seminar To continue learning more after the seminar with hands-on classes see our full suite of digital marketing classes or join us in a couple of weeks for our complete digital marketing certificate program. What is Digital Marketing? Plain and simple, digital marketing is advertising using digital channels including social media, search engines, email, apps, and other digital channels. The goal of digital marketing can vary from driving traffic to generating sales leads, driving traffic, or any other desired action from users. With a basic understanding of what digital marketing is as a concept, let's dive into the various types of digital marketing. The Types of Digital Marketing Search Marketing: Search marketing includes both organic (SEO) and paid search (Google Ads). The goal of search marketing is to show up in search results for specific, relevant keywords. In the search results, there are paid results followed by organic results. To show up in the organic results requires a good SEO strategy involving keyword research, content marketing, technical optimization of your site, backlinks, and more. In order to show up in the paid results, you'll need to set up a Google Ads account and bid on specific keywords and pay for each click that you get from that ad. Search marketing is like a world of its own and requires a lot of knowledge and creativity to do it well, but if you execute properly it can result in a lot of growth for your business. Social Media Marketing: Facebook, Instagram, Twitter, Tik Tok, and all social media platforms can be lumped into social media marketing. Within social media marketing, you can take both organic and paid strategies for your desired outcomes. Building an organic following on one of these platforms will require you to produce content that engages your target audience and creative strategies to grow your following. Within each of these social media tools, there are also paid options that allow you to pay to show your ads to users on the platform. Paid social media marketing can be a great way to find new customers (prospecting) but you'll need to make sure you are targeting the right audiences with the right messaging to do it efficiently and effectively. Email Marketing: Although it is one of the older forms of marketing, it remains one of the most effective ways to market. Email marketing requires you to put in the effort and get creative in finding ways to build an email list. Once you have a strong email list in place and a good strategy to continue growing that list, you can leverage that list to sell your products or services, offer promotions, or engage with your customers. Other Digital Marketing: While the above cover some of the most popular forms of digital marketing, there are lots of other ways to go about digital marketing and growing your business digitally like site optimization and marketing analytics.