Google Analytics: Improve & Maximize Website Results
“You can’t improve what you don’t measure.” Improving and maximizing website results starts with knowing your numbers and understanding your data. Google Analytics makes it possible for you to understand where your website traffic is coming from, know what your top-performing marketing channels are and gain insight into your website visitors’ behavior. By turning these insights into actions, you can increase leads and sales, and gain a higher return on investment. In this presentation, attendees will be empowered to make better marketing decisions through a basic understanding of Google Analytics.
Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more. You can follow her on Twitter @nicolemccullum
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What You’ll Learn
- Learn how to set up Google analytics
- Discover key reports for answering key marketing questions that lead to profitability
- How to use GA to better understanding your site visitors and their behaviors