Email marketing is one of the most cost-effective ways to close more sales and increase revenue. Email is more important than ever, to the communication efforts of all businesses and nonprofits (and to the customer, donor, client or supporter of those organizations). This seminar will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to use email to increases their sales and revenue.
Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more. You can follow her on Twitter @nicolemccullum
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What You’ll Learn
- The role of email marketing in helping them acquire new customers
- How to build an email list of their ideal customers
- The key elements needed for email marketing success