Essential Digital Marketing Strategies
Digital Marketing is advertising via the internet, social media, email, and other virtual mediums. Although digital marketing includes offline marketing efforts like TV ads and electronic billboards, most people think of search engines, websites, email, and social media apps when they hear digital marketing. And for a good reason! An overwhelming number of hours are spent each day on electronic devices. Hubspot’s 2018 digital marketing analysis offers some insight that supports a strict focus on virtual marketing efforts:
- Almost 50% of Americans check their smartphone before getting out of bed
- Companies that create at least 16 posts per month triple their website traffic compared to companies that blog monthly
- More than 75% of adults use Facebook every day