Many marketing companies regard social media as an important marketing tool. To others, social media marketing is viewed as a complicated process that is full of challenges. With adequate training, there are several powerful advantages to using social media as a marketing tactic. A study conducted by Hubspot in 2012 found that 92% of marketers view social media as something important for businesses. This article reviews some of the largest advantages that are offered through the use of social media in a marketing context and provides seven reasons why marketing professionals love social media.