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Articles on: Digital Marketing

Free Class Online: The Pillars of Digital Marketing

Learn about digital marketing, the different types of digital marketing, different strategies, and more in this free seminar.

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To learn more beyond the seminar, see our Digital Marketing courses.

Free Classes Digital Marketing

Free Digital Marketing Classes Online

Get started in digital marketing with our free online digital marketing classes in search marketing, email marketing, website optimization, and more. See all 5 free digital marketing classes online for free. 

Free Classes Digital Marketing

Free Online Class: Intro to Google Analytics

Learn the fundamentals of Google Analytics in this free seminar.

Free Classes Digital Marketing

Video: Dominate Local Search with Google My Business

In order for your business to be listed, you need a Google My Business account for each of your locations. When it comes to finding a local business that you can trust, more and more of us use the information and reviews we find in the local search listings of Google.

Free Classes Digital Marketing

Video: Intro to Email Marketing Free Seminar

This seminar will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to use email to increases their sales and revenue. Email marketing is one of the most cost-effective ways to close more sales and increase revenue.

Free Classes Digital Marketing

Free Online Class: Master SEO in 2020 with 14 Tips

Join Certified SEO Instructor Steve Scott for this informative seminar where he'll go through the 14 areas you should be thinking about to succeed online in 2020.

Free Classes Digital Marketing

How to Write Web Content (and Blog Posts) That Is Good For Users & Search Engines (SEO)

This is a blog post about how to write blog posts and other web content. Writing for the web is different than other media such as books, brochures, magazines, etc. For the most part, what’s good for users will also be good for search engines too, but there are things you should keep in mind.

Let’s go over specific recommendations you can use to improve the writing on a website or blog.

Digital Marketing

Wake Up! You’re Missing Out! It’s Google My Business—Not the Timeworn Yellow Pages

"Say Whaaatt?"

That’s right—the Yellow Pages—get over it!

Well, some businesses already have; but fascinatingly enough, for many others, the mindset around their local online listings has not changed since the days of the Yellow Pages.

Digital Marketing

Effective Marketing Using Social Media

Many of us have been there

Social media has so many options; it’s like standing at an elaborate restaurant buffet, asking, “Where to start?”

  1. Slowly with an appetizer?
  2. Dig into the side dishes?
  3. Or go hog-wild and dive straight for the Buffalo wings, pizza, and desserts?

So let’s clarify

In order to narrow down your starting point and develop an effective social media marketing strategy, you have to understand what your choices are, what each offers, and how to leverage them.

Having this solid understanding is essential because social media marketing is as varied as it is indispensable. For many businesses, it's no longer an option, and it’s incredibly lucrative when done correctly.

Digital Marketing

Strategies to Getting the Most out of Social Media

In part 1 of this post, Effective Marketing Using Social Media, we got a good overview of the top four choices people have to augment their marketing strategies with social media: LinkedIn, Facebook, Twitter, and Instagram. 

We likened it to a buffet table packed with choices, but unlike a buffet, social media is no longer optional; it is essential that businesses actively use and engage in social media.

But just using social media isn’t enough! To be successful, you need to know about effective marketing strategies: which ones work best for you, and how to leverage those approaches to your advantage. 

Digital Marketing