Many marketing companies regard social media as an important marketing tool. To others, social media marketing is viewed as a complicated process that is full of challenges. With adequate training, there are several powerful advantages to using social media as a marketing tactic. A study conducted by Hubspot in 2012  found that 92% of marketers view social media as something important for businesses. This article reviews some of the largest advantages that are offered through the use of social media in a marketing context and provides seven reasons why marketing professionals love social media. 

Data analytics play a pivotal role in many businesses. Without the information that analytics provide, many companies would be left without the ability to obtain feedback on which to create informed business strategies. As a result, many business professionals including a large number of small business owners are discovering the advantage of enrolling in a Google Analytics training class.

Digital Marketing is advertising via the internet, social media, email, and other virtual mediums. Although digital marketing includes offline marketing efforts like TV ads and electronic billboards, most people think of search engines, websites, email, and social media apps when they hear digital marketing. And for a good reason! An overwhelming number of hours are spent each day on electronic devices. Hubspot’s 2018 digital marketing analysis offers some insight that supports a strict focus on virtual marketing efforts:

• Almost 50% of Americans check their smartphone before getting out of bed
• Companies that create at least 16 posts per month triple their website traffic compared to companies that blog monthly
• More than 75% of adults use Facebook every day