Learning to use Google Ads for paid advertising can increase your website visitors and lead to higher conversion rates. You can set your budget with Google Ads to get started. Watching video tutorials online is a popular method of learning Google Ads. Video tutorials help visual learners retain information, attend class from anywhere, and go back and review information if they need to. This article will cover a range of videos, including what they teach and where to find them.

What is Google Ads?

Google Ads is a paid online advertising platform that lets you create ads to reach people who are interested in the products and services you offer. Launched in 2000 as Google Adwords, Google upgraded and rebranded the service as Google Ads in 2018. Companies can use Google Ads to advertise and promote a business, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue.

Business is moving more and more online. Now is the time to develop a digital marketing strategy and create foundations for online business, and Google Ads should be a big part of that. Using Google Ads provides a chance to create highly targeted advertisements. You can reach more members of your target audience, and you’re also able to measure your success (and where you need to improve). Since any company can create a Google Ads account, this method of digital marketing levels the playing field, allowing businesses of any size to compete.

Additionally, there is a low barrier to entry: you can start advertising for a minimum amount and build as your company grows. 

Read more about what Google Ads is and why you should learn it.

What Can You Do with Google Ads?

Google Ads lets you generate leads and sales very quickly. This pay-per-click (PPC) platform has a low barrier to entry, and you only pay when someone clicks on your ad. Unlike organic search results earned through search engine optimization (SEO) techniques, PPC with Google Ads involves much less of a time commitment. The results are algorithm-based, and you can make real-time changes to your ads.

With billions of searches daily, using Google Ads to target your audience will drive profits. Google Ads lets you define your audience precisely, and you only pay when someone clicks your ad. You can also measure your success almost immediately and change your strategy when necessary. This levels the playing field to allow even small businesses to compete.

It doesn’t cost much to get started with Google Ads. You can set your budget as low as you need and increase the cap in time as you want. You only pay when a user clicks on your ad, and you can grow at a comfortable rate.

Why are Videos Helpful when Learning Google Ads?

Video tutorials are helpful to visual learners who retain more information from watching a video than from reading text. Movement helps many retain new information better, and visuals add another dimension to the learning experience. This is important when you are learning something as information-heavy as Google Ads.

Another advantage of video tutorials is that you can watch them from almost anywhere on all kinds of devices, from laptops to smartphones. If you don’t live near enough to a training center or cannot attend in person for some reason, video tutorials let you access the information you need to learn Google Ads.

The major advantage of on-demand video tutorials is that you can pause and rewatch a section if you don’t understand it. You can also go back to the beginning and watch the whole thing over again to review. You can’t do this with real-time classes; however, a live online course with an instructor allows you to ask questions or get help if you need it.

Types of Google Ads Videos

Noble Desktop offers an overview tutorial on digital marketing called Pillars of Digital Marketing. This free, hour-long video covers many aspects of digital marketing, including Google Ads and Google Analytics. This is a good, basic introduction to different techniques and tools used in digital marketing.

Google Academy offers a series of free tutorials on Google Ads through Skillshare. There are classes for beginners to take you step-by-step through the basics of Google Ads and more advanced courses, including some on specific platforms like Facebook and Instagram. Some classes are meant to prepare you for Google’s certification in Google Ads.

Other video tutorials are available on LinkedIn, which offers a one-month free trial to LinkedILearning. There are many Google Ads tutorials on YouTube, including Santrel Media’s Google Ads Tutorial 2022, WordStream’s How to Run Google Ads Tutorial, and step-by-step tutorials from Wes McDowell.

Why Learn Google Ads?

Learning to use Google Ads can help you get a digital marketing campaign off the ground quickly. You set your goals, which could be increasing sales or brand recognition, and then decide what kind of ad you want and how much you want to spend. As your campaign grows, you can increase your budget, change the parameters of your ad, or add something like a retargeting ad designed to reach people who have already bought from you.

Another reason to learn Google Ads is that it is an integral part of a Digital Marketer’s toolbox. Knowing how to run a successful ad can put you in a good position to get a job. Google has many free tools to help you get started once you have an Ads account. Google’s Keyword Planner helps you choose the best keywords and phrases for your campaign, and the Responsive Search Feature allows you to test possible ad content to decide what will work best for you. Google Trends can tell you about market trends and popular searches, and Google Analytics makes all kinds of data available for free. Mastering these valuable tools is important if you want to switch to a career as a Digital Marketer.

Read more about why you should learn Google Ads.

How Difficult is It to Learn Google Ads?

While Google Ads can feel like a lot to learn at first, with time, effort, and persistence, you can master this helpful tool. If you are just starting and know nothing about pay-per-click advertising, it can feel like a bit much at the beginning, especially if you are trying to learn Google Ads on your own. However, it is important to keep trying. This is where classes can be a big help. 

Some skills pave the way for a successful digital marketing career. A love of learning, curiosity, creativity, and persistence are personality traits that can make learning Google Ads easier. Some technical skills that will help you get a job in digital marketing are knowing how to set appropriate goals, choose keywords, design ads, and interpret data.

You don’t have to pay to use Google Ads. All you have to do is sign up for a Google account and get started. You can create ads to target a very specific audience and increase revenue quickly. If you decide to take a class, you could choose a free introduction or pay for a more in-depth course.

Read about how difficult it is to learn Google Ads.

Learn Google Ads with Hands-on Training at Noble Desktop

Learning Google Ads is useful for anyone who wants to sell anything on the internet, but If you want to change careers and become a Digital Marketer, you can sign up for Google Ads Bootcamp. This two-part class will cover how to set up an account, determine keyword strategies, control who sees your ads and when, bid successfully, create the best ads, and automate your campaign.

Another way to prepare for a career using Google Ads as a Digital Marketer is to take a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Takeaways