Google Ads is a paid advertising platform from Google that lets you create specifically targeted digital advertising campaigns. Google Ads is free to use, and you don’t start to pay for your ads until users click on them. It is definitely worth your time to learn Google Ads. When comparing types of Google Ads training, there are many factors to consider. Everyone learns differently, and choosing the right kind of training is critical to your experience.

Keep reading to learn more about the different formats of Google Ads training, how they compare, and how to determine which is best for you.

What is Google Ads?

Google Ads is a paid online advertising platform that lets you create ads to reach people who are interested in the products and services you offer. Launched in 2000 as Google Adwords, Google upgraded and rebranded the service as Google Ads in 2018. Companies can use Google Ads to advertise and promote a business, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue.

Business is moving more and more online. Now is the time to develop a digital marketing strategy and create foundations for online business, and Google Ads should be a big part of that. Using Google Ads provides a chance to create highly targeted advertisements. You can reach more members of your target audience, and you’re also able to measure your success (and where you need to improve). Since any company can create a Google Ads account, this method of digital marketing levels the playing field, allowing businesses of any size to compete.

Additionally, there is a low barrier to entry: you can start advertising for a minimum amount and build as your company grows. 

Read more about what Google Ads is and why you should learn it.

What Can You Do with Google Ads?

Google Ads lets you generate leads and sales very quickly. This pay-per-click (PPC) platform has a low barrier to entry, and you only pay when someone clicks on your ad. Unlike organic search results earned through search engine optimization (SEO) techniques, PPC with Google Ads involves much less of a time commitment. The results are algorithm-based, and you can make real-time changes to your ads.

With billions of searches daily, using Google Ads to target your audience will drive profits. Google Ads lets you define your audience precisely, and you only pay when someone clicks your ad. You can also measure your success almost immediately and change your strategy when necessary. This levels the playing field to allow even small businesses to compete.

It doesn’t cost much to get started with Google Ads. You can set your budget as low as you need and increase the cap in time as you want. You only pay when a user clicks on your ad, and you can grow at a comfortable rate.

Training Formats for Google Ads

Whether you are looking to learn Google Ads to improve your business's bottom line or to change to a career as a Digital Marketer, you will need to choose a format for your training. It’s a good idea to consider how you learn best and what class format your schedule will allow is a good idea.

In-Person Google Ads Training

When you sign up for a traditional in-person class to learn Google Ads, you have an opportunity to interact with and talk to the teacher and fellow students. You can ask and answer questions and get assistance when you need it, and when people think of taking a class, this is the scenario they imagine. Sometimes, schedules for in-person classes are limited, and you can’t find a session at a convenient time.

If you feel more comfortable taking an in-person class, sign up for Noble Desktop’s Google Ads Bootcamp in New York City. This two-day class covers setting up a Google account, choosing the best keywords, bidding, creating ads that work, and remarketing. Noble Desktop’s Classes Near Me page can locate in-person classes near your area.

Live Online Google Ads Training

Another training option to learn Google Ads is taking a live online class. These classes run simultaneously as in-person classes, but you don’t have to sit in a classroom. You can attend from anywhere, as long as you have an internet connection. You can still talk to the instructor and ask questions or let the instructor take over your screen to help you understand techniques. Live online classes are similar to in-person meetings except that you can attend class from anywhere, and there is no need to find a parking place.

You can take Noble Desktop’s Google Analytics Bootcamp live online. The instructor and in-person students are in a classroom in New York City, but everything the instructor puts on the screen is visible to you on your device. You get the same content that is presented in class without having to travel. Other schools offer live online courses, too. ONLC Training Centers offer a Google Ads Introduction and an advanced class, and CTS Training has Google Ads I and II. Noble Desktop’s Classes Near Me page can find in-person classes near you.

Free Online Courses & Tutorials

Signing up for a bootcamp or certificate course is a commitment of time and money. If you want to learn more about Google Ads first, free tutorials and online courses are available to give you an overview. Once you start there, you can decide if you want to go further.

Google Academy offers a series of tutorials on Google Ads through Skillshare. Many free YouTube tutorials are available, like Santrel Media’s Google Ads Tutorial 2022, WordStream’s How to Run Google Ads Tutorial, and Simplilearn’s Google Ads full course.

Read about more free Google Ads videos and online tutorials.

On-Demand Classes

Some companies offer asynchronous online classes or on-demand classes that you can take according to your own schedule. You can watch the videos from work or home and move at your own pace. Skillshare offers a Google Ads Masterclass, and Udemy has a Google Ads class, too. One advantage to asynchronous video classes is that you can go back and watch the material as many times as you need to if you are having trouble with a concept. If a multi-day class feels like too much right now, you can try Noble’s Google Ads in a Day and move on to a Google Ads Bootcamp later.

Comparison of Google Ads Training Formats

You know how you learn best and can choose that method to learn Google Analytics. If you learn better by listening, choose a lecture set up with an instructor, either in-person or live online. If you prefer a more visual style with lots of graphics, you can find that, too. If you learn best by reading, you are in luck with Google Ads because there is a lot of new information to cover. If you are a hands-on learner, choose a class with plenty of exercises to help the information sink in. Enrolling in a course is an investment, so choose an option that works best for you.

In-Person Classes

You may prefer to take a class in a room with a teacher and other students. Some people feel more comfortable in this traditional setting learning a new subject. In-person learning can make you feel more connected to your teacher and classmates, and the opportunity to meet new people is always a plus. Learning Google Ads in an in-person setting is usually available, but not always.

Some disadvantages to in-person classes are difficulty finding a class that works for your schedule and the amount of time you have to spend commuting. You may also need to find a place to park. 

Online Classes

Online classes are another option for learning Google Ads. You can take a class from anywhere that you can access the internet and choose a convenient time. Choose from asynchronous or synchronous classes.

An advantage of asynchronous classes is that you can watch them at any time, whenever and wherever you want, repeating lessons if necessary. Unfortunately, you can’t ask questions or get help if you need it. 

In synchronous classes, the instructor presents the information live online, and you can ask for help if you want. You do have to log in for the class at the scheduled time, but some training programs allow you to retake classes for free and make presentation slides available to students.

Is it Possible to Teach Yourself Google Ads?

Because Google Ads can do so much, it has a steep learning curve. You can watch a free video tutorial like Noble Desktop’s Pillars of Digital Marketing to get an overview of Google Ads, and there are many other free tutorials, but it is a good idea to sign up for a class. You can choose from in-person classes or sign up for a live online session. Some people prefer a traditional classroom setting, but that isn’t always available. Live online sessions are run in the same way as in-person classes, and you can attend from work or home.

Another popular class format is on-demand video classes that you can watch whenever you want. Another advantage of this format is that many of them are free. Google has many on-demand classes on Skillshare, and LinkedIn Learning also offers video courses on-demand. The drawback of this format is that you can’t ask questions or get help from the instructor if you need it.

When you want to learn a complicated tool like Google Ads, live online classes are one of the best ways to do that. They combine the best aspects of in-person classes with the convenience of online instruction with a real-time live instructor and the opportunity to attend class from anywhere with internet access. Live online classes are broadcast at the same time as in-person classes, and tuition costs are the same.

How to Decide the Best Way to Learn Google Ads

There are several avenues through which you can learn Google Ads. You can open an account and dive in, learning as you go. You can watch free tutorials to get an idea of how Google Ads works, or you can take a class that meets in person or live online. You can choose the courses that work best for your schedule to learn about Google Ads.

A general overview is helpful when you are starting to learn Google Ads. A free introductory seminar, like Pillars of Digital Marketing from Noble Desktop, offers valuable information on Google Ads and other topics for digital marketing beginners. Once familiar with Google Ads, you can take a Google Ads workshop to explore this useful tool further.

When you are ready for a deeper dive, sign up for a bootcamp course that covers how to use the various features of Google Ads in more depth. You can take Noble Desktop’s Digital Marketing Certificate course if you are interested in learning the tools and techniques necessary to change to a career in digital marketing.

Learn Google Ads with Hands-on Training at Noble Desktop

Learning Google Ads is useful for anyone who wants to sell anything on the internet, but If you want to change careers and become a Digital Marketer, you can sign up for Google Ads Bootcamp. This two-part class will cover how to set up an account, determine keyword strategies, control who sees your ads and when, bid successfully, create the best ads, and automate your campaign.

Another way to prepare for a career using Google Ads as a Digital Marketer is to take a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Takeaways