Are you curious about learning Google Ads but worried it might be too hard? The challenges of learning Google Ads depend on factors likehow much you like to read and process new information, how comfortable you feel working with numbers and data, how much time you have to devote to study and practice, and how persistent you are. Of course, the difficulty that comes with learning a new skill is somewhat subjective.

No matter your current schedule or comfort level with Google Ads, plenty of tools are available to help make learning easier than you might think.

What is Google Ads?

Google Ads is a paid online advertising platform that lets you create ads to reach people who are interested in the products and services you offer. Launched in 2000 as Google Adwords, Google upgraded and rebranded the service as Google Ads in 2018. Companies can use Google Ads to advertise and promote a business, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue.

Business is moving more and more online. Now is the time to develop a digital marketing strategy and create foundations for online business, and Google Ads should be a big part of that. Using Google Ads provides a chance to create highly targeted advertisements. You can reach more members of your target audience, and you’re also able to measure your success (and where you need to improve). Since any company can create a Google Ads account, this method of digital marketing levels the playing field, allowing businesses of any size to compete.

Additionally, there is a low barrier to entry: you can start advertising for a minimum amount and build as your company grows. 

Read more about what Google Ads is and why you should learn it.

What Can You Do with Google Ads?

Google Ads lets you generate leads and sales very quickly. This pay-per-click (PPC) platform has a low barrier to entry, and you only pay when someone clicks on your ad. Unlike organic search results earned through search engine optimization (SEO) techniques, PPC with Google Ads involves much less of a time commitment. The results are algorithm-based, and you can make real-time changes to your ads.

With billions of searches daily, using Google Ads to target your audience will drive profits. Google Ads lets you define your audience precisely, and you only pay when someone clicks your ad. You can also measure your success almost immediately and change your strategy when necessary. This levels the playing field to allow even small businesses to compete.

It doesn’t cost much to get started with Google Ads. You can set your budget as low as you need and increase the cap in time as you want. You only pay when a user clicks on your ad, and you can grow at a comfortable rate.

What Are the Most Challenging Parts of Learning Google Ads?

There are many challenges to learning Google Ads and creating a successful campaign. Some of the more common problems are failure to determine your audience and keywords correctly, difficulty describing what makes your business unique, missing information, and a website that doesn’t work well on mobile devices.

Determining Audience

It is very important to get a detailed description of your target audience before you design a Google Ads campaign. The biggest problem here is faulty keyword research. One way to avoid this problem is by using the Keyword Planner tool in Google Ads. This will tell you the demand for possible keywords and estimate how much you would pay for clicks.

Storytelling

Another challenge when you start to learn Google Ads is describing to your audience why your business is special. Users need a reason to click on your ad instead of someone else’s. This comes down to storytelling; some people are better at this than others. Figure out what your business does best and focus on that.

Missing Information

Following Google’s best practices is another Google Ads challenge. Missing website descriptions or meta information affects your search results. Having old content or worse–no content–on your website is another Google no-no.

Website Not Optimized for Mobile

A website that is slow to load and difficult to navigate doesn’t rank well on Google searches, which will also affect your Google Ads campaigns. Make sure your website is up-to-date and optimized before you start working with Google Ads.

How Does Learning Google Ads Compare to Other Applications?

Learning Google Ads is comparable to learning Google Analytics, another tool in the Google Marketing Platform. Google Analytics collects and tracks user data, compiles it into useful reports, and provides valuable insights to improve your website or app’s performance. The program works by installing a tracking code onto each page of your website, allowing Google to collect information about how visitors interact with the site. Learning Google Analytics requires an affinity for working with data and technology, very much like Google Ads. There is a steep learning curve, and it can feel overwhelming at first, but they are both powerful tools that can make a world of difference in your digital marketing campaigns.

Another comparable application to learning Google Ads might be learning to do keyword research with a tool like SEMRush. This powerful application includes numerous toolkits that generate SEO reports, Pay Per Click advertising, social media performance, keyword research, content marketing, and insights into competitors. The Keyword Magic Tool generates keywords and phrases to help find the most effective keywords for your site, and the Domain Overview Tool gives a picture of a domain and how it performs. Google Ads can do similar things. The most significant difference between the two applications is that SEMRush costs between $120 and $450 a month, and Google Ads is free.

Other Considerations

Several considerations affect how long it can take to learn Google Ads. The amount of study time available, how quickly you acquire new information, the opportunity to take a class, and how determined you are will also impact how long it will take to learn GA.

Available Study Time

The more time you can study Google Ads, the quicker you learn it. If you can only spend a few hours a week, your progress will be slower than if you can spend a few hours learning Google Ads. The more time you can devote to reading blogs, listening to podcasts, and watching YouTube videos, the faster the process will be in total.

Ease of Learning 

How quickly you pick up new information also affects how long it takes to learn Google Ads, but keep trying, and you will get it. Signing up for a class can make the process faster.

Go it Alone or Take a Class.

You can learn Google Ads on your own by watching some of the free tutorials, reading blogs, and listening to podcasts. Some people taught themselves the basics of Google Ads, but most find it easier to master new skills by taking a class. Your instructor can steer you in the right direction, and you can ask questions when you need to.

Practice Is Important

In addition to taking a class, taking time to practice can speed up your learning time for Google Ads. Google provides dummy accounts and exercises to help you practice, which can shave months off of the time it takes to learn Google Ads.

Learn Google Ads with Hands-on Training at Noble Desktop

Learning Google Ads is useful for anyone who wants to sell anything on the internet, but If you want to change careers and become a Digital Marketer, you can sign up for Google Ads Bootcamp. This two-part class will cover how to set up an account, determine keyword strategies, control who sees your ads and when, bid successfully, create the best ads, and automate your campaign.

Another way to prepare for a career using Google Ads as a Digital Marketer is to take a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Takeaways