Google Ads lets you create highly targeted ads to reach the customers who are most likely to buy your products. This paid search platform can double your revenue quickly, and you control the costs. You can wait months to see results from organic searches, but Google Ads builds your business much more quickly with pay-per-click advertisements. Have you ever explored all of the things Google Ads can do? Here, you’ll learn more about the types of careers that benefit from Google Ads and how they can enhance your professional life. Regardless of your overall goals, learning Google Ads is a valuable and impressive skill to add to your resume.
What is Google Ads?
Google Ads is a paid online advertising platform that lets you create ads to reach people who are interested in the products and services you offer. Launched in 2000 as Google Adwords, Google upgraded and rebranded the service as Google Ads in 2018. Companies can use Google Ads to advertise and promote a business, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue.
Business is moving more and more online. Now is the time to develop a digital marketing strategy and create foundations for online business, and Google Ads should be a big part of that. Using Google Ads provides a chance to create highly targeted advertisements. You can reach more members of your target audience, and you’re also able to measure your success (and where you need to improve). Since any company can create a Google Ads account, this method of digital marketing levels the playing field, allowing businesses of any size to compete.
Additionally, there is a low barrier to entry: you can start advertising for a minimum amount and build as your company grows.
Read more about what Google Ads is and why you should learn it.
What Can You Do with Google Ads?
Google Ads lets you generate leads and sales very quickly. This pay-per-click (PPC) platform has a low barrier to entry, and you only pay when someone clicks on your ad. Unlike organic search results earned through search engine optimization (SEO) techniques, PPC with Google Ads involves much less of a time commitment. The results are algorithm-based, and you can make real-time changes to your ads.
With billions of searches daily, using Google Ads to target your audience will drive profits. Google Ads lets you define your audience precisely, and you only pay when someone clicks your ad. You can also measure your success almost immediately and change your strategy when necessary. This levels the playing field to allow even small businesses to compete.
It doesn’t cost much to get started with Google Ads. You can set your budget as low as you need and increase the cap in time as you want. You only pay when a user clicks on your ad, and you can grow at a comfortable rate.
Common Professional Uses for Google Ads
Knowing how to use Google Ads is valuable in many different digital marketing careers. Knowing how to get the most out of advertising dollars puts you in a good position as a Digital Marketer. You can choose from various specialties, such as social media, analysis, search engines, video, blogging, and email, or you can find a job that lets you use all of your talents. Here are some of the possible careers available in digital marketing.
Digital Marketers use digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. Digital marketing has become one of the most critical ways to publicize a business and help it grow.
Digital Analysts use tools like Google Ads and Google Analytics to assist companies with their marketing initiatives by providing analytical support, developing strategies, working on finding the right audiences, performing competitive analyses, and optimizing channels. The primary responsibilities of Data Analysts are researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers.
Email Marketing Specialist
Email Marketing Specialists connect with subscribers and develop deeper relationships with current and potential customers. Email marketing can increase sales quickly and reach a large number of people at once at a minimal cost. Email marketing is a fast and effective addition to any business’s digital marketing strategy.
Website Optimization/SEO Specialist
A Website Optimization/SEO Specialist works to increase a website’s visibility in search engines. In search marketing, the goal is for website or online content to show up at or near the top of search engine result pages (SERPs) when using certain keywords. Effective SEO improves a website’s quality and quantity of traffic, generating sales and improving business.
A Brand Strategist tracks how a brand performs on the internet and develops strategies to build or improve that performance. They help companies or individuals create a clear message and put that out on the internet.
Increase Online Revenue
Learning Google Ads can help you increase sales quickly and efficiently. You choose the demographics parameters and keywords to target, set your budget, create your ads, and get started. Google Ads helps you keep track of your campaign, so you can see how successful it is and what you need to change to improve the numbers. There are between 3 and 4 million Google searches every day, and that is a lot of opportunities to build your brand and connect with your target audience, ultimately leading to more customers, conversions, sales, and leads.
A thorough understanding of Google Ads will help you build a foundational knowledge of paid online advertising that can help you find a job as a Digital Marketer. Internet sales continue to grow with no indication they will slow down at any time soon. The US Department of Commerce reported Ecommerce sales of $250 billion in the first quarter of 2022, a 2.4% increase from the fourth quarter of 2021 and a 6.6% increase over the same period in 2021. As businesses build their online presence, digital marketing job prospects look strong. The US Bureau of Labor Statistics expects that demand in the marketing industry overall should increase by 10% by 2026, an increase above the average for all careers. The job search site ZipRecruiter reports that employers are looking for high-quality digital marketing employees, especially Marketing Analysts, Content Marketers, and Social Media Marketers.
How to Start Learning Google Ads
You can learn Google Ads by watching tutorial videos and giving it a try on your own or taking a class. Google Academy offers free tutorials on all its products, and YouTube is full of videos to get you started. Still, many prefer to sign up for a class when learning new material. Google Ads can be overwhelming until you know what you are doing, and it is helpful to have an experienced instructor to guide you.
You can take live in-person classes or choose online instruction. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up to in-person classes with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to answer questions and demonstrate techniques. You can sign up for part or full-time classes on weekdays, weeknights, or weekends.
Some companies offer asynchronous online classes that you can take according to your own schedule. You can watch the videos from work or home and move at your own pace. Skillshare offers a Google Ads Masterclass, and Udemy has a Google Ads class. One advantage to asynchronous video classes is that you can go back and watch the material as often as you need to if you are having trouble with a concept. If a multi-day class feels like too much right now, you can try Noble’s Google Ads in a Day and move on to a Google Ads Bootcamp later.
Read thefull guide on how to learn Google Ads.
Learn Google Ads with Hands-on Training at Noble Desktop
Learning Google Ads is useful for anyone who wants to sell anything on the internet, but If you want to change careers and become a Digital Marketer, you can sign up for Google Ads Bootcamp. This two-part class will cover how to set up an account, determine keyword strategies, control who sees your ads and when, bid successfully, create the best ads, and automate your campaign.
Another way to prepare for a career using Google Ads as a Digital Marketer is to take a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.
Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.
- Google Ads is a paid search platform powered by Google.
- It can help you generate leads and increase sales more quickly than organic search.
- It doesn’t cost much to get started with Google Ads, and you can set limits to be sure you don’t spend more than you want to.
- You can learn Google Ads to increase sales for your own website or switch to a career as a Digital Marketer.
- Some professions that use Google Ads are:
- Digital Marketer
- Digital Analyst
- Email Marketing Specialist
- Website Optimization/SEO Specialist
- Brand Strategist
- Choose between in-person, live online, or on-demand classes to learn Google Ads.
- You can receive comprehensive Google Ads training through an in-person or live online course with Noble Desktop.