Digital Marketing Certificate

Hands-on Training from Experts

Learn the key strategies to succeed in digital marketing, including SEO, social media, paid search, and analytics. This course provides hands-on experience from top digital marketing professionals, helping you develop campaigns that drive business growth in competitive markets.

This program includes

  • 120 hours of live, project-based training from experts
  • 16 modules
  • Additional elective course
  • Additional 1-on-1 mentoring outside of class
  • Retake for free within 1 year
  • Verified digital certificate of completion
  • Licensed by NYS Department of Education
  • Flexible payment plans
  • Small class sizes

Special Limited Time Promotion: Receive our AI for Marketing class for free when you register for this certificate program.

Gain practical skills in digital marketing to create campaigns that attract, engage, and convert customers. You’ll learn essential techniques in search engine optimization, social media, and analytics, enabling you to make data-driven decisions and improve ROI for any business.

  • Develop Fundamental Marketing Skills: From business owners to aspiring marketers, this program provides practical training in digital marketing strategies. Learn how to manage social media campaigns, run paid ads, and optimize your website for search engines to increase traffic and engagement.
  • Create Digital Marketing Campaigns: Learn how to design and implement multi-channel marketing strategies, incorporating SEO, social media, paid search, email marketing, and content marketing. Develop an actionable plan to increase brand visibility and drive conversions across platforms.
  • Track Performance with Analytics & Reporting: Use tools like Google Analytics to monitor key performance indicators, track web traffic, and analyze the success of your campaigns. Learn how to create detailed reports to optimize marketing efforts and improve ROI for your business or clients.
  • Hands-On Projects & 1-on-1 Mentoring: Throughout the program, you’ll work on real-world projects to build a strong digital marketing portfolio, demonstrating your expertise to potential employers or clients. You'll also receive complimentary mentoring sessions to stay aligned with your goals.

Courses in this Certificate Program

This is the recommended order, but some courses may be taken in a different order. See the FAQ for more details.

Download Syllabus PDF

Unit 1 6 Hours

Digital Marketing Strategy & Web Fundamentals

Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.

  • Key skills needed to increase traffic to a website, generate leads and get sales
  • How to develop a digital marketing strategy
  • Essential elements every website should have to increase conversions
  • How to turn leads into sales
  • How to analyze your marketing to improve your return on investment

Unit 2 6 Hours

Content Marketing Bootcamp

This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.

  • Learn about strategies and solutions for content marketing
  • Develop an understanding of content curation and best practices
  • Create a plan to promote, track, and optimize your content

Unit 3 6 Hours

Email Marketing Bootcamp

Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.

  • Find out about the different types of emails & how to create them
  • Optimize open rates & click through rates with A/B testing
  • Build an email marketing strategy that works for you

Unit 4 12 Hours

SEO Bootcamp

Strengthen your online presence with actionable SEO strategies and keyword research techniques that help your site rank higher on Google. This hands-on bootcamp equips you with the tools to optimize content, structure websites, and monitor SEO success.

  • Understand how search engines work and why SEO is essential for business growth
  • Conduct effective keyword research using tools like Semrush to discover high-impact search terms
  • Perform competitive analysis to uncover your competitors' strategies and refine your keyword targeting
  • Create SEO-friendly content tailored to the customer's buying journey and user search intent
  • Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
  • Explore off-page SEO practices like backlink building and content promotion strategies
  • Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
  • Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance

Unit 5 12 Hours

Google Ads Bootcamp

Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.

  • How to set up and manage a Google Ads account
  • Keyword Strategies
  • How to use Match Types to control who sees your ads
  • Bidding Strategies
  • How the Google Ads Auction Works
  • How to Create Ads That Convert
  • Landing Page Best Practices
  • How to Set Up Call and Conversion Tracking
  • Navigating the Google Ads Interface
  • Optimizing Your Campaign for Maximum Results
  • Remarketing for Search & Display
  • Campaign Automation
  • Display Advertising with Google Ads

Unit 6 12 Hours

Google Analytics Bootcamp

Master Google Analytics 4 (GA4) and unlock the insights you need to refine marketing strategies, monitor performance, and drive growth. This course covers everything from account setup to advanced tracking techniques.

  • Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
  • Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
  • Navigate the GA4 dashboard and learn how to read audience, acquisition, behavior, and conversion reports
  • Build and interpret measurement plans to track KPIs that align with your business objectives
  • Create and customize dashboards, shortcuts, and shared reports for efficient data access
  • Implement UTM parameters to track marketing campaign performance across platforms
  • Learn retargeting strategies and how to build remarketing lists using Google Analytics data
  • Apply best practices for leveraging data insights to optimize marketing and user engagement

Unit 7 12 Hours

Instagram Marketing Bootcamp

Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.

  • Learn about the Instagram platform and its social impact
  • Develop digital marketing strategies for Instagram
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • Learn how to build, target, and convert leads
  • Master paid and organic marketing techniques

Unit 8 12 Hours

Facebook Marketing Bootcamp

Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.

  • Develop a successful Facebook Marketing strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • Using Facebook paid advertising for increased engagement and profit
  • Learn how to create and manage successful Facebook ad campaigns
  • Master setting up business pages, leveraging Facebook groups, and creating targeted ads
  • Use conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget

Unit 9 6 Hours

LinkedIn Marketing Bootcamp

Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, personal profile leverage, creating a company page, and measuring marketing success.

  • Get an introduction to LinkedIn & its interface
  • Learn how to leverage your personal LinkedIn profile
  • Create a company page on LinkedIn
  • Learn paid advertising with LinkedIn

Unit 10 6 Hours

YouTube Marketing

In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.

  • Learn the history of YouTube and its social impact
  • Develop a successful social media strategy
  • Create content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • How to identify and engage your target audience
  • Building a following on YouTube
  • Ad creation and optimization

Unit 11 6 Hours

Social Media Content Marketing: Blogs & X (Twitter)

Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.

  • Learn content strategy for blogging and other writing-based social media
  • Build a brand identity and engage with your target audience
  • Learn about marketing on X (Twitter)
  • Fundamentals of content marketing
  • How to set goals and metrics
  • Establishing a brand through written content
  • Marketing strategies for Twitter
  • How to create and share blog posts

Unit 12 6 Hours

TikTok Marketing

Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.

  • Learn the history of TikTok and its social impact
  • Develop a successful social media strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach

Unit 13 6 Hours

Streaming for Social Media

Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.

  • How to set up OBS for streaming
  • How to stream to Twitch and its benefits
  • How to stream to YouTube and its benefits
  • How to stream to TikTok and its benefits

Unit 14 18 Hours

Social Media Industry & Portfolio

In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.

  • Learn about earn-first creative thinking
  • Create personal ideas and learn how to showcase them in a portfolio
  • Resume and LinkedIn optimization
  • Social media presence optimization

Unit 15 0 hours

Social Media Marketing Capstone Project (Self-Paced)

Throughout this program, you will complete a capstone project to showcase in your portfolio:

  • Create a complete social media marketing strategy by researching, planning, and designing a multi-platform campaign that reflects clear brand objectives, audience insights, and creative direction.
  • Apply best practices in platform selection, content creation, audience targeting, and KPI development to propose a cohesive and data-informed marketing plan.
  • Document and present your work in a professional marketing presentation, showcasing your research, strategy, content mockups, and campaign recommendations using tools like Canva, Figma, or PowerPoint.
  • Work on your capstone project both in and outside of class, using scheduled mentoring sessions to review your progress, ask questions, and get personalized feedback from your instructor.

Learn more about the social media marketing capstone project deliverables.

Attend the AI for Marketing class for free as part of this certificate. Choose your date after you register for the program.

Bonus 18 Hours

AI for Marketing

Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.

  • Leverage AI-driven strategy in your marketing campaigns
  • Integrate AI into SEO, SEM, content, advertising, and analytics
  • Meaure the real-world impact of your AI marketing efforts
  • Complete a capstone project to showcase your work

If you’re reading this and haven’t signed up for a course yet, please do. You’ll learn so much and will be able to apply the teachings in real time. Up until I started learning with Noble, I was self-taught. Years of experimentation and trial and error. I was good, but I wanted to be better. I wanted to take things to the next level and increase my skill set. Then I found...

Osaze Olumhense

Digital Marketing Manager, Def Jam Recordings - Universal Music Group

Schedule & Enrollment: Digital Marketing Certificate

  • 120 Hours
  • $7,025 $3,995
  • Free retake
  • Payment plans
  • 1:1 Mentoring included

Eastern Time (US & Canada)

Need more flexibility? Tap the button below to individually choose class date options for each class in this program.

Create a Custom Schedule

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Why Learn Digital Marketing?

Digital marketing is one of the most in-demand skills and rightfully so. In the digital world we live in today, almost all marketing is done online, digitally. Becoming a master of digital marketing is a game-changing skill for entrepreneurs and marketers. With the right digital marketing training, you'll be able to launch and grow businesses successfully.

Think about some of your recent purchases. Maybe one was a result of a good Facebook ad, one a result of showing up in a search engine when you were looking for something or the result of other digital marketing initiatives. Digital marketing is such a critical skill today.

Why the Certificate Program?

This certificate program serves not only to get you going in digital marketing but to help go beyond the basics and get ahead with digital marketing. A lot of digital marketing tools are fairly easy to use, but that doesn't mean that they are easy to use well. With our actionable, hands-on training, you'll learn the skills you need to go out and do it yourself.

Take your business to new levels with digital marketing or launch yourself into a career in digital marketing with this digital marketing certificate program.

What You'll Learn

The certificate program begins with the digital marketing strategies bootcamp to ground you in the basics of digital marketing and help you create a broad strategy in digital marketing. We'll also cover email marketing, conversion optimization, and content marketing in the first part of the certificate. This part of the course will help you think holistically about digital marketing and understand various techniques. After the strategies bootcamp, we'll go topic by topic in some of the most critical digital marketing channels. 

SEO Bootcamp

In our SEO bootcamp, you'll learn everything you need to know to take your SEO to another level. Starting with the basics of keyword research and the pillars of SEO, we'll build the foundational SEO knowledge. In day 2 we'll dive into some more advanced SEO techniques and strategies to get you ahead of your competition and into the top of the search results.

A strong footing in the search ranking can generate consistent and sustainable revenue, and the SEO bootcamp will help get you there. You'll learn how to build a keyword strategy, optimize your pages, build links, create content, and boost your search rankings. You'll learn the techniques and secrets to success in SEO so you can start driving free traffic to your site. There is much power in strong SEO, and you can begin to tap into it with the strategies you'll learn in this class. 

Social Media Marketing Classes

Next, we'll cover social media marketing, which includes Facebook, LinkedIn, Instagram, Twitter, YouTube, and TikTok. Figure out which platforms are right for you and learn to capitalize on social media marketing to grow your business. Drive new customers, engage your following, and boost revenue with social media marketing. You'll learn how to build an organic following, engage your audience, leverage paid marketing techniques, and optimize your campaigns for maximal efficiency. So many businesses rely on social media marketing for scale and growth, and learning how to use it effectively will make you a better marketer, entrepreneur, and business owner. Learn to create compelling ads and target the right audience to drive your business forward with social media. 

Google Ads Bootcamp

The importance of the search engine cannot be overstated. Think about how many times a day you pull up Google (or Bing) to look for something. As discussed earlier, good SEO can get us in front of customers looking for our products or services. But is there another way or strategy to get in front of customers in the search engine? Yes, Google Ads.

With Google Ads, we can bid on specific keywords to show up at the top of relevant searches and drive the searches to our site. Learn how to set up campaigns, drive conversions, and strategically use Google Ads to grow your business. In this bootcamp, you'll learn how to come up with the right strategy to generate leads effectively and efficiently with Google Ads. You'll want to find the right keywords, create compelling ads, and leverage all the bidding, automation, and data available through the tools. You'll learn how to do search engine marketing and work hands-on in Google Ads. 

Google Analytics Bootcamp

Lastly, part of being a well-rounded and great digital marketer, you'll need to develop marketing analytics mastery. Google Analytics is the most popular web analytics tool and can be used to aggregate marketing data from various sources. Google Analytics will give us insight into how people are getting to our site, who they are, what they are doing on our site, who is converting on the site, and more.

Google Analytics can also string together data from organic search, Google Ads, and other marketing channels to show us all our marketing initiatives in tandem. In most digital businesses, all roads lead back to the website, which is why a website analytics tool like Google Analytics can provide so much insight for your business. Google also provides additional data about users so you can learn more about your visitors. You can access general demographic information to gain a deeper understanding of who is coming to your site. Using behavior reports, you can understand how users are moving through your site and what they are doing on your pages. With conversion reports, you can see what traffic and users are converting on your site, and you can use multi-channel reports to see the multiple touches that might be involved in a conversion. 

We can use the tool for omnichannel marketing optimization as well as site and conversion optimization. Google Analytics can be an extremely powerful tool if you know how to use it well. In this bootcamp, you'll get hands-on training in Google Analytics to be ready to apply the skills immediately. You'll learn the implementation, strategy, and see the full power of the tool in this comprehensive program. 

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