Learn all of the digital marketing skills you need to promote your business in 2019. This certificate includes comprehensive courses in digital marketing strategy, SEO, Google Analytics, Google Ads, and Social Media Marketing.
This intensive bootcamp is perfect for business owners looking to increase traffic and monitor conversions on their website and social media platforms, or for those that are interested in or are currently employed in marketing looking to learn new skills from a top digital marketing expert.
What You’ll Learn
- Monitor your website performance with Google Analytics
- Earn a high ROI with Google Ads
- Promote your business on Facebook, LinkedIn, and Instagram
- Increase your websites organic search positions
- Optimize your landing pages for conversions
- Devise successful email marketing campaigns
Courses in the Digital Marketing Certificate Program
Search Engine Optimization (SEO) is one of the most critical marketing skills this century. Uncover reveal the secrets to SEO through lessons and labs where you will actually devise your own keyword strategy. Learn how to get any website listed higher, if not at the absolute top of search engine rankings.
Understand the role of digital marketing in today’s business landscape and get a proven framework for creating a successful digital marketing strategy. Learn to devise successful email marketing campaigns and optimize your website and landing pages for conversions. Create content to drive traffic to your site and engage your audience.
In this course, you’ll learn how to use Google Analytics, interpret its data, and make better business decisions. You’ll learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data.
Social Media Marketing has become one of the most powerful digital marketing tools. Learn how to build, target and convert leads from the major social media platforms, Facebook, LinkedIn, and Instagram, through paid and free marketing techniques.