Google Ads can help you create targeted ads to get search results. Paid searches increase sales much more quickly than organic searches. The number of options for learning Google Ads might be overwhelming at first glance. There are books, video tutorials, classes, and more to choose from; it all depends on your learning style and personal preferences.
Here, we’ll discuss the various methods of learning Google Ads, so you can decide how you’d like to get started.
What is Google Ads?
Google Ads is a paid online advertising platform that lets you create ads to reach people who are interested in the products and services you offer. Launched in 2000 as Google Adwords, Google upgraded and rebranded the service as Google Ads in 2018. Companies can use Google Ads to advertise and promote a business, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue.
Business is moving more and more online. Now is the time to develop a digital marketing strategy and create foundations for online business, and Google Ads should be a big part of that. Using Google Ads provides a chance to create highly targeted advertisements. You can reach more members of your target audience, and you’re also able to measure your success (and where you need to improve). Since any company can create a Google Ads account, this method of digital marketing levels the playing field, allowing businesses of any size to compete.
Additionally, there is a low barrier to entry: you can start advertising for a minimum amount and build as your company grows.
Read more about what Google Ads is and why you should learn it.
What Can You Do with Google Ads?
Google Ads lets you generate leads and sales very quickly. This pay-per-click (PPC) platform has a low barrier to entry, and you only pay when someone clicks on your ad. Unlike organic search results earned through search engine optimization (SEO) techniques, PPC with Google Ads involves much less of a time commitment. The results are algorithm-based, and you can make real-time changes to your ads.
With billions of searches daily, using Google Ads to target your audience will drive profits. Google Ads lets you define your audience precisely, and you only pay when someone clicks your ad. You can also measure your success almost immediately and change your strategy when necessary. This levels the playing field to allow even small businesses to compete.
It doesn’t cost much to get started with Google Ads. You can set your budget as low as you need and increase the cap in time as you want. You only pay when a user clicks on your ad, and you can grow at a comfortable rate.
In-Person Google Ads Training
When you sign up for a traditional in-person class to learn Google Ads, you have an opportunity to interact with and talk to the teacher and fellow students. You can ask and answer questions and get assistance when you need it, and when people think of taking a class, this is the scenario they imagine. Sometimes, schedules for in-person classes are limited, and you can’t find a session at a convenient time.
If you feel more comfortable taking an in-person class, sign up for Noble Desktop’s Google Ads Bootcamp in New York City. This two-day class covers setting up a Google account, choosing the best keywords, bidding, creating ads that work, and remarketing. Noble Desktop’s Classes Near Me page can locate in-person classes near your area.
Live Online Google Ads Training
Another training option to learn Google Ads is taking a live online class. These classes run simultaneously as in-person classes, but you don’t have to sit in a classroom. You can attend from anywhere, as long as you have an internet connection. You can still talk to the instructor and ask questions or let the instructor take over your screen to help you understand techniques. Live online classes are similar to in-person meetings except that you can attend class from anywhere, and there is no need to find a parking place.
You can take Noble Desktop’s Google Analytics Bootcamp live online. The instructor and in-person students are in a classroom in New York City, but everything the instructor puts on the screen is visible to you on your device. You get the same content that is presented in class without having to travel. Other schools offer live online courses, too. ONLC Training Centers offer a Google Ads Introduction and an advanced class, and CTS Training has Google Ads I and II. Noble Desktop’s Classes Near Me page can find in-person classes near you.
Free Online Courses & Tutorials
Signing up for a bootcamp or certificate course is a commitment of time and money. If you want to learn more about Google Ads first, free tutorials and online courses are available to give you an overview. Once you start there, you can decide if you want to go further.
Google Academy offers a series of tutorials on Google Ads through Skillshare. Many free YouTube tutorials are available, like Santrel Media’s Google Ads Tutorial 2022, WordStream’s How to Run Google Ads Tutorial, and Simplilearn’s Google Ads full course.
Read about more free Google Ads videos and online tutorials.
On-Demand Google Ads Classes
On-demand or asynchronous video training courses are another way to learn Google Ads. There are many paid and free classes available for you to learn at a comfortable pace and repeat lessons when you need to. The disadvantage of on-demand classes is that you can’t ask a question or get help with an exercise like you can in a live online or in-person session.
One advantage of on-demand classes is that many training companies offer a free trial, so you may be able to complete a course before your free trial is up. The trials range from a week to a month. One company that offers on-demand video classes is LinkedIn. With a one-month free trial to LinkedIn Learning, you can take classes on many aspects of Google Ads at the beginner and advanced levels.
Which Learning Method is Right for Me?
With so many different resources available to help beginners learn Google Ads, you might be unsure about which one is best for you. Everyone has different learning styles and preferences, and you can experiment with multiple tools to see which one feels right for you. One of the great things about directing your own learning is that you get to pick which combination of tools you prefer; you don’t have to stick with what a teacher chooses.
It’s also essential to consider your current schedule before selecting a learning method. If you have a lot of responsibilities like a full-time job or family commitments, you may not be able to devote time to a structured course that requires you to attend at the same time every day. In this case, a self-paced class or video tutorial may be better since you can access it when your schedule allows. On the other hand, those with a more flexible schedule may prefer a structured course offered in-person or live online.
Why Learn Google Ads?
Learning to use Google Ads can help you get a digital marketing campaign off the ground quickly. You set your goals, which could be increasing sales or brand recognition, and then decide what kind of ad you want and how much you want to spend. As your campaign grows, you can increase your budget, change the parameters of your ad, or add something like a retargeting ad designed to reach people who have already bought from you.
Another reason to learn Google Ads is that it is an integral part of a Digital Marketer’s toolbox. Knowing how to run a successful ad can put you in a good position to get a job. Google has many free tools to help you get started once you have an Ads account. Google’s Keyword Planner helps you choose the best keywords and phrases for your campaign, and the Responsive Search Feature allows you to test possible ad content to decide what will work best for you. Google Trends can tell you about market trends and popular searches, and Google Analytics makes all kinds of data available for free. Mastering these valuable tools is important if you want to switch to a career as a Digital Marketer.
Read more about why you should learn Google Ads.
Level of Difficulty, Prerequisites, & Cost
While Google Ads can feel like a lot to learn at first, with time, effort, and persistence, you can master this helpful tool. If you are just starting and know nothing about pay-per-click advertising, it can feel like a bit much at the beginning, especially if you are trying to learn Google Ads on your own. However, it is important to keep trying. This is where classes can be a big help.
Some skills pave the way for a successful digital marketing career. A love of learning, curiosity, creativity, and persistence are personality traits that can make learning Google Ads easier. Some technical skills that will help you get a job in digital marketing are knowing how to set appropriate goals, choose keywords, design ads, and interpret data.
You don’t have to pay to use Google Ads. All you have to do is sign up for a Google account and get started. You can create ads to target a very specific audience and increase revenue quickly. If you decide to take a class, you could choose a free introduction or pay for a more in-depth course.
Read about how difficult it is to learn Google Ads.
Learn Google Ads with Hands-on Training at Noble Desktop
Learning Google Ads is useful for anyone who wants to sell anything on the internet, but If you want to change careers and become a Digital Marketer, you can sign up for Google Ads Bootcamp. This two-part class will cover how to set up an account, determine keyword strategies, control who sees your ads and when, bid successfully, create the best ads, and automate your campaign.
Another way to prepare for a career using Google Ads as a Digital Marketer is to take a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.
Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.
- Google Ads is a paid search platform powered by Google.
- It can help you generate leads and increase sales more quickly than organic search.
- It doesn’t cost much to get started with Google Ads, and you can set limits to be sure you don’t spend more than you want to.
- You can learn Google Ads to increase sales for your own website or switch to a career as a Digital Marketer.
- You can learn Google Ads through in-person, live online, or on-demand classes.
- There are also many free video tutorials to help you learn Google Ads.
- When deciding how to learn Google Ads, consider your learning style and the amount of time you have available to study or take a class.
- You can receive comprehensive Google Ads training through an in-person or live online course with Noble Desktop.