If you’re just starting to learn a new skill, you can find dozens of tips and resources online; learning Google Ads is no different.Google Ads can help you plan and maintain successful paid advertising campaigns and increase conversions. If you’ve always wanted to learn Google Ads, there are plenty of options at your fingertips. From free tutorials to live classes, your options are outlined here so you can decide how to learn in a way that works best for you. 

What is Google Ads?

Google Ads is a paid online advertising platform that lets you create ads to reach people who are interested in the products and services you offer. Launched in 2000 as Google Adwords, Google upgraded and rebranded the service as Google Ads in 2018. Companies can use Google Ads to advertise and promote a business, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue.

Business is moving more and more online. Now is the time to develop a digital marketing strategy and create foundations for online business, and Google Ads should be a big part of that. Using Google Ads provides a chance to create highly targeted advertisements. You can reach more members of your target audience, and you’re also able to measure your success (and where you need to improve). Since any company can create a Google Ads account, this method of digital marketing levels the playing field, allowing businesses of any size to compete.

Additionally, there is a low barrier to entry: you can start advertising for a minimum amount and build as your company grows. 

Read more about what Google Ads is and why you should learn it. 

What Can You Do with Google Ads?

Google Ads lets you generate leads and sales very quickly. This pay-per-click (PPC) platform has a low barrier to entry, and you only pay when someone clicks on your ad. Unlike organic search results earned through search engine optimization (SEO) techniques, PPC with Google Ads involves much less of a time commitment. The results are algorithm-based, and you can make real-time changes to your ads.

With billions of searches daily, using Google Ads to target your audience will drive profits. Google Ads lets you define your audience precisely, and you only pay when someone clicks your ad. You can also measure your success almost immediately and change your strategy when necessary. This levels the playing field to allow even small businesses to compete.

It doesn’t cost much to get started with Google Ads. You can set your budget as low as you need and increase the cap in time as you want. You only pay when a user clicks on your ad, and you can grow at a comfortable rate.

Live Online Google Ads Training

Another training option to learn Google Ads is taking a live online class. These classes run simultaneously as in-person classes, but you don’t have to sit in a classroom. You can attend from anywhere, as long as you have an internet connection. You can still talk to the instructor and ask questions or let the instructor take over your screen to help you understand techniques. Live online classes are similar to in-person meetings except that you can attend class from anywhere, and there is no need to find a parking place.

You can take Noble Desktop’s Google Analytics Bootcamp live online. The instructor and in-person students are in a classroom in New York City, but everything the instructor puts on the screen is visible to you on your device. You get the same content that is presented in class without having to travel. Other schools offer live online courses, too. ONLC Training Centers offer a Google Ads Introduction and an advanced class, and CTS Training has Google Ads I and II. Noble Desktop’s Classes Near Me page can find in-person classes near you.

On-Demand Google Ads Classes

On-demand or asynchronous video training courses are another way to learn Google Ads. There are many paid and free classes available for you to learn at a comfortable pace and repeat lessons when you need to. The disadvantage of on-demand classes is that you can’t ask a question or get help with an exercise like you can in a live online or in-person session.

One advantage of on-demand classes is that many training companies offer a free trial, so you may be able to complete a course before your free trial is up. The trials range from a week to a month. One company that offers on-demand video classes is LinkedIn. With a one-month free trial to LinkedIn Learning, you can take classes on many aspects of Google Ads at the beginner and advanced levels.

Free Intro Courses & Tutorials

Signing up for a bootcamp or certificate course is a commitment of time and money. If you want to learn more about Google Ads first, free tutorials and online courses are available to give you an overview. Once you start there, you can decide if you want to go further.

Google Academy offers a series of tutorials on Google Ads through Skillshare. Many free YouTube tutorials are available, like Santrel Media’s Google Ads Tutorial 2022, WordStream’s How to Run Google Ads Tutorial, and Simplilearn’s Google Ads full course.

Read about more free Google Ads videos and online tutorials.

Comparing Online Methods with In-Person Learning 

You know how you learn best and can choose that method to learn Google Analytics. If you learn better by listening, choose a lecture set up with an instructor, either in-person or live online. If you prefer a more visual style with lots of graphics, you can find that, too. If you learn best by reading, you are in luck with Google Ads because there is a lot of new information to cover. If you are a hands-on learner, choose a class with plenty of exercises to help the information sink in. Enrolling in a course is an investment, so choose an option that works best for you.

In-Person Classes

You may prefer to take a class in a room with a teacher and other students. Some people feel more comfortable in this traditional setting learning a new subject. In-person learning can make you feel more connected to your teacher and classmates, and the opportunity to meet new people is always a plus. Learning Google Ads in an in-person setting is usually available, but not always.

Some disadvantages to in-person classes are difficulty finding a class that works for your schedule and the amount of time you have to spend commuting. You may also need to find a place to park. 

Online Classes

Online classes are another option for learning Google Ads. You can take a class from anywhere that you can access the internet and choose a convenient time. Choose from asynchronous or synchronous classes.

An advantage of asynchronous classes is that you can watch them at any time, whenever and wherever you want, repeating lessons if necessary. Unfortunately, you can’t ask questions or get help if you need it. 

In synchronous classes, the instructor presents the information live online, and you can ask for help if you want. You do have to log in for the class at the scheduled time, but some training programs allow you to retake classes for free and make presentation slides available to students.

Tips to Succeed when Learning Google Ads Online

If you decide to learn Google Ads by taking a class online, here are a few tips to help you get the most out of the experience.

Learn Google Ads with Hands-on Training at Noble Desktop

Learning Google Ads is useful for anyone who wants to sell anything on the internet, but If you want to change careers and become a Digital Marketer, you can sign up for Google Ads Bootcamp. This two-part class will cover how to set up an account, determine keyword strategies, control who sees your ads and when, bid successfully, create the best ads, and automate your campaign.

Another way to prepare for a career using Google Ads as a Digital Marketer is to take a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Takeaways