Search engine optimization (SEO) is important for driving traffic to websites and mobile apps and increasing engagement and sales. SEO involves collecting and analyzing data, researching keywords and phrases, and optimizing websites. An important factor in deciding to learn a new skill is researching complementary and related skills. Doing so will help you make more informed decisions about what you want to learn, and it will help you decide whether or not learning a specific skill is the right decision for you. You will also learn what skills you want to learn to complement your training later. Read on to learn more about related SEO training options such as Google Analytics, web development, and coding.

What is SEO?

Search engine optimization (SEO), is a way to increase website traffic and sales. SEO depends upon content, technical website optimization, link building, and keyword research to improve ranking on a Google results page. Professionals who work with SEO are called Website Optimization Specialists. One of the keys to SEO is building trust between your business and your user through high-quality content, making sure your website loads quickly, is easy to navigate and is optimized for new developments like voice search. 

Read more about what SEO is and why you should learn it. 

What Can You Do with SEO Skills?

SEO is used to determine search engine success in three important ways: technical SEO, on-page SEO, and off-page SEO. Technical SEO looks at the technical features of a website and how they affect search engine rankings. On-Page SEO means meeting the user’s needs with high-quality content. Off-page SEO involves building links and strengthening social media engagement. Additionally, building out social media presence across a variety of channels will further establish your internet presence and boost your SEO, and you can use different analytical tools to track SEO and conversion rates.

Skills Related to SEO

After learning SEO and website optimization, there are other skills that complement SEO and can help further your Digital Marketer career. Some of these skills 

Google Analytics

SEO uses data to make decisions about what content to post to increase the number of visitors to a website. You must also collect and analyze data to see if your campaign was successful. You can continue in the data analytics direction by learning Google Analytics. If you are comfortable with using tools like SEMRush and Moz, learning Google Analytics will feel familiar.

Google Analytics (or GA) is a free tool to collect and track many kinds of data on users. GA creates reports and helps you develop website strategies. Google Analytics can be helpful for business owners, entrepreneurs, or marketing teams within a company. Google Analytics lets you choose what data to track depending on your goals. 

Google Ads

Google Ads is another tool to learn after mastering SEO. Google Ads is a paid online advertising platform that lets you create highly targeted advertisements to reach the precise people interested in your products and services. Like SEO, businesses can use Google Ads to advertise and promote a company, product, or brand by choosing specific keywords. The right combination of keywords can lead to more traffic and more revenue. There is a low barrier to entry; you can start advertising for a minimum amount and increase the amount as your company grows. 

Coding

Another direction to go after SEO is to learn coding. Coding languages are the basis of all programming, from the simplest app to complex software tools, and if you enjoy working with numbers, this could be a good career move. Whether you start with HTML, CSS, or Python, learning to code can open new career directions. You can become a Software Engineer, Data Scientist, or FinTech Programmer with a coding background. 

Website Design

Learning website design allows you to go beyond SEO in creating a website that is just what you want. Mastering HTML, CSS, and Javascript lets you create your own websites or prepares you for a career move to a job as a Front End Developer. Another website-building tool is the Content Management System WordPress. With Figma, you can learn to create website layouts and prototypes. Whether you want to learn website design to create your own designs or to change to a new career, this is a good move after learning SEO.

Web Development

While Website Designers work on the front end of a site, Web Developers work on the back end. Web Developers use various coding languages to create stable websites, including Python, Ruby, and Django. Like website design, adding web development to your skill set can be a way to create your own website or to move to a new career in SEO.

Content Creation

SEO is an important part of content marketing, and so is content creation. After learning SEO to increase traffic to a website, you might want to learn more about writing, editing, and video production to create your own content or make content to sell to others. WordPress is a popular tool for creating blogs. Premiere Pro and After Effects are important tools for recording and editing videos and adding graphics and animation. Content creation will give you many opportunities if you want to move in a more creative direction after learning SEO.

Learn SEO Skills with Noble Desktop

To change careers and become a Web Optimization/SEO Specialist, sign up for one of Noble Desktop’s bootcamp or certificate courses. SEO Bootcamp will teach you SEO strategies to get your website to the top of the page. In Google Analytics Bootcamp, learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Noble’s Digital Marketing Certificate includes digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and social media and content marketing classes. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Takeaway

• SEO is a set of techniques for increasing website traffic and sales based on content, website optimization, link building, and keyword research.
• Some skills related to SEO include these:
• Google Analytics
• Google Ads
• Coding
• Website design
• Web development
• Content creation
• Get comprehensive SEO training through Noble Desktop, either in-person or online.