SEO Training On-Demand

  • Dominate Local Search with Google My Business

    Noble Desktop Instructor: Steve Scott

    Students in this seminar learn how important Google My Business is to the success of local businesses. The tutorial begins by demonstrating how to set up a Google My Business profile so that the student's business can be linked to Google Maps and Google's local search functions. Students learn about the key features of a successful Google My Business listing and how to tailor their profile to attract customers. By the end of the seminar, students are equipped to make regular updates to their Google My Business listing to maintain and improve their search ranking.

    • Free
    • 2 hours
    • 1 hour of video
    • Beginner
    • Platform subscription
    • 16 weeks
    • Beginner
  • This course introduces students to understanding and maximizing their website's SEO. The course starts by sharing recommendations for conducting keyword research as well as analyzing competitors before digging into on-page and technical SEO. Students also learn techniques for improving their website's speed and ability to be indexed by search engines. By the end of the course, students will also understand how to leverage backlinks and UX design, earning a certificate of completion.

    • $110
    • 10 hours of video
    • Beginner
  • This course, designed for beginners, introduces students to search engine optimization. The course starts with an orientation to SEO before digging into the details of structuring websites for search engines to crawl and leveraging the right keywords to attract users. Students also learn to build backlinks and generate interesting content, and discover tips for SEO specific to websites built with WordPress. As they work through the course, students also work on auditing and optimizing their own website to improve its search engine ranking step by step.

    • Platform subscription
    • 6 hours of video
    • Beginner
  • Newcomers to the world of SEO can take this short class to discover tips for improving the search engine ranking of their business website. The class guides students through researching keywords and competitors and developing and designing on-page content for their website. Students also learn how to leverage Google My Business, customer reviews, and backlinks to boost their rankings. By the end of the class, students will understand how to effectively and efficiently redesign their website for better SEO performance before they earn their certificate of achievement.

    • $100
    • 6 hours of video
    • Beginner
  • Students new to search engine optimization can use this tutorial to gain an understanding of SEO from the ground up. The seminar starts by sharing how SEO works and how students can study their website analytics over time to learn how effective their SEO strategy is. Students learn about concepts like keywords and on-page optimization, and discover the role that external links play in elevating their search rankings. After the end of the class, students can follow the provided exercise instructions to start revising the SEO on their website or blog.

    • Platform subscription
    • 2 hours of video
    • Beginner
  • This short course teaches students concepts and skills to improve their web content's search engine optimization (SEO). Students learn to read and leverage analytics reports, understand the elements that determine search engine rankings, and discover the role that external linking plays in boosting those rankings. The course also shares insights for auditing a website, understanding one's audience, and building a responsive and effective SEO strategy. At the end of the course, students put their new knowledge into practice and develop a blog post that engages SEO keyword research.

    • Platform subscription
    • 2 hours of video
    • Beginner
  • Students with some experience in search engine optimization can study this course to better power their SEO strategies. The course shares tips for maximizing topical relevancy, category pages, conversion rates, and LSI and voice search keywords. Students also build competency with internal linking, click depth, and link building. Throughout the course, students are encouraged to apply each new skill they learn to their own website and track their progress in search engine rankings.

    • Platform subscription
    • 3 hours of video
    • Intermediate
  • In this course, students with a basic understanding of SEO can discover the foundational technical skills that SEO strategists use on the job to improve the search rankings of their content. The course introduces link-earning strategies and on-page keyword optimization. Students also learn to build their sites for better outcomes on search engine results pages (SERP) and for flexibility between mobile and desktop users. At the end of the course, students have the option of sharing their improved content with other students who have taken the class.

    • Platform subscription
    • 1 hour of video
    • Intermediate
  • After studying this very short course, newcomers to the world of search-engine optimization will understand how to add SEO strategies to their websites. Students learn to structure their websites for search engine crawls and research powerful keywords with Google Keyword Planner. The course also shares stragies for building links to improve rankings. At the end of the course, students can perform an audit and update of their website to better integrate SEO.

    • Platform subscription
    • 1 hour of video
    • Beginner
  • In this seminar, students learn the essentials of search engine optimization. The course starts with an introduction to search engine results and the importance of stable URLs. Then, students dive into keyword research and placement. At the end of the course, students have the option of completing a keyword research project.

    • Platform subscription
    • 1 hour of video
    • Beginner
  • Digital marketing professionals and content developers can take this course for a full orientation to SEO and related skills. Students learn how search engines work and how to perform keyword research and on- and off-page optimization. In addition, students develop familiarity with content marketing, web analytics, and URL management to support effective SEO. More than 20 projects are available for students to practice their new understanding hands-on.

    • $999
    • 37 hours of video
    • Beginner
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