SEO Training & Classes for Employees: Review Corporate Training Options

SEO can profoundly affect traffic to a company’s website or mobile app, so your marketing and web design staff needs to know the latest trends and developments. You can arrange in-person training at your offices or live online with a remote instructor. Discounts are sometimes available for employees to attend training according to their own schedule. Read on to learn about what to consider when looking for corporate SEO training options and to learn about the options that are available for onsite and online training.

What is SEO?

Search engine optimization (SEO), is a way to increase website traffic and sales. SEO depends upon content, technical website optimization, link building, and keyword research to improve ranking on a Google results page. Professionals who work with SEO are called Website Optimization Specialists. One of the keys to SEO is building trust between your business and your user through high-quality content, making sure your website loads quickly, is easy to navigate and is optimized for new developments like voice search. 

Read more about what SEO is and why you should learn it. 

What Can You Do with SEO Skills?

SEO is used to determine search engine success in three important ways: technical SEO, on-page SEO, and off-page SEO. Technical SEO looks at the technical features of a website and how they affect search engine rankings. On-Page SEO means meeting the user’s needs with high-quality content. Off-page SEO involves building links and strengthening social media engagement. Additionally, building out social media presence across a variety of channels will further establish your internet presence and boost your SEO, and you can use different analytical tools to track SEO and conversion rates.

Benefits of SEO Corporate Training

SEO is integral to any business with a website or mobile app, so making sure employees are up-to-date on the latest practices can make a big difference. SEO builds trust in a company, improves user experience, and fosters a positive customer attitude through organic search results. When customers find what they need on your website, it improves search engine results page (SERP) ranking and increases sales. When employees are trained in SEO, it can increase a company’s bottom line considerably.

SEO training for employees gives your company a competitive edge. Digital marketing trends and techniques are constantly changing, and businesses need to stay on top of new developments to remain competitive. When you invest in your SEO strategy, you pave the way for organic search success in the future.

To build SEO skills for a business, you can hire new employees who are already trained in SEO or offer training to current employees. If you need to hire new employees to expand your business, looking for people who already know SEO makes sense. However, you may have current employees interested in expanding their skill sets. Providing staff the opportunity to grow helps build company loyalty and healthy morale.

Who Benefits Most from SEO Corporate Training?

Both employers and employees benefit from corporate SEO training. When staff is trained in the most up-to-date SEO practices, the business will benefit from increased website traffic, greater customer loyalty, and more sales. Employees benefit because they have the opportunity to grow, learn new skills, and expand their boundaries.

New Skills or Upskilling?

Corporate SEO training works for employees new to the material and those who need to learn up-to-date practices. If you run a small business where employees take a more general approach, offering the course to the company as a whole makes more sense. In contrast, larger businesses may decide to choose a few employees to attend SEO training classes.

 Any staff member who works in marketing or website design can benefit from a course on SEO. Content Marketers and Managers work directly with SEO and need to keep up with changes in available tools, search engine updates, and topics like social and local search. Web Designers need to focus on usability and mobile optimization. SEO training covers all of these topics and more.

Onsite or Online?

When you arrange corporate SEO training, instructors can come to your offices and teach the course in a conference room or other appropriate space. This allows your staff to interact with the instructor and ask questions. Participants can work together on exercises and build bonds for future projects.

If you can’t locate a company offering onsite corporate training, the next best thing is a live online course. This class model uses a live remote instructor in a classroom off-site, and the participants log on via a video conferencing platform like Zoom. Staff could use individual laptops or one TV/monitor to connect with the instructor. They would have the same benefits of interaction as in an in-person setup.

Training Options for Employees

Noble Desktop has been delivering corporate digital skills training for over twenty years. Instructors are industry professionals with extensive experience with SEO and the other topics they teach. You can arrange for an experienced instructor to travel to your offices, conduct live online training, or send employees to Noble’s headquarters in New York City.

You can also have a custom training curriculum designed to meet the needs of your staff and industry. Participants also receive handouts, guides to help with certification exams, and access to training videos to reinforce the training. 

Another corporate training option is the group class voucher program. Employees can choose from a range of frequently offered courses to fit their own schedule. You get a discount when you purchase vouchers in bulk.

Supplemental Training Options

Noble offers two options for SEO training: a two-day SEO Bootcamp and a multi-session Digital Marketing Certificate. The SEO Bootcamp covers an introduction to SEO, keyword research, analyzing the competition, SEO content, on-page and off-page optimization, as well as designing for SEO, mobile SEO, video optimization, how to conduct an SEO audit, and measuring and reporting on SEO success.

The Digital Marketing Certificate includes the SEO Bootcamp, as well as an introduction to digital marketing strategy and web fundamentals, and bootcamps on content marketing, email marketing, Google Ads, Google Analytics, marketing on various social media platforms, streaming, and class on creating a digital marketing portfolio. Contact Noble Desktop to find out more about corporate SEO training.

Key Takeaways

• SEO is a set of techniques for increasing website traffic and sales based on content, website optimization, link building, and keyword research.
• Employees who learn SEO can increase website traffic and sales.
• SEO training gives a company a competitive edge.
• You can hire new employees who know SEO or get training for your current employees to expand their skill set.
• When you choose corporate SEO training, you can arrange for these learning environments:
• Live in-person instructor at your site
• Live online class via video conferencing.
• Group vouchers for In-person classes
• Get comprehensive corporate SEO training through Noble Desktop in-person or online.