Half the world’s population has an email account, so it is no surprise that email marketing remains one of the most effective methods of connecting with customers. It is remarkably cost-effective too, with a return on investment between $30 -$40 for every $1 spent. Email marketing is definitely worth learning. When comparing types of email marketing training, there are many factors to consider. Everyone learns differently, and choosing the proper training is critical to your experience.
Keep reading to learn more about the different formats of email marketing training, how they compare, and how to determine which is best for you.
What is Email Marketing?
Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website.
Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals.
Read more about what email marketing is and why you should learn it.
What Can You Do with Email Marketing?
Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.
The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.
Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention.
Training Formats for Email Marketing
It is possible to learn email marketing in person, live online, on-demand, or through free tutorials. Choose a method that is comfortable for you and works best for your current circumstances.
In-Person Email Marketing Training
If you are more comfortable learning with a teacher at the front of the room and other students around you, you can choose to learn email marketing in an in-person setting. You will have an instructor who is experienced in digital marketing and can answer your questions or help you if you need it. You can interact with your fellow students and build your marketing network. Unfortunately, classes aren’t always available in your area, and even if there are in-person classes, commuting takes time and can be inconvenient.
You can take in-person classes in email marketing in New York City with Noble Desktop. Noble’s Email Marketing Bootcamp covers creating email marketing campaigns, from creating a list to optimizing the campaign. Other training providers also have in-person email marketing classes. Digital Workshop Center has an Email Marketing for Beginners Class, and Ascend Training offers Custom Email Campaigns.
Live Online Email Marketing Training
Live online classes are another option for those who want to learn email marketing. These meet at the same time as in-person sessions, so there is an instructor and other students in class, and you and other distance students join in via Zoom. You can ask questions and get help, as you would in a classroom, but you can log into class from anywhere with internet access. One slight drawback to live online classes is that they meet at a scheduled time, which might be inconvenient for those with an already packed schedule.
If you are interested in live online email marketing classes, Noble Desktop’s Email Marketing Bootcamp runs in conjunction with the in-person class, and you can attend from your home or office. Ziggourat Formation also offers two live online classes: Optimize Your Email Marketing and Newsletter Campaigns and a separate class on Newsletter Creation.
Free Online Courses & Tutorials
There are plenty of free online courses and tutorials to watch if you are not quite ready for an entire course. These resources can give you an overview of email marketing before you commit to a full course. To learn more about email marketing, try the Intro to Email Marketing seminar from Noble Desktop. This free course touches on all the basics and will help you decide if you want to learn more.
HubSpot also offers a free course in email marketing. This course will help you prepare to take the exam for their Email Marketing Certification. Simplilearn has a free course called Advanced Email Marketing, and Mailchimp has a free course on email marketing through Udemy. You can also find many tutorials on YouTube, such as Franklin Hatchett’s Free Email Marketing Course, Email Marketing for Beginners from H-Educate, and Email Marketing for Beginners from Davie Fogarty.
Read about more free email marketing videos and online tutorials.
If signing up for a class that meets at a set time feels like too much right now, you can also find on-demand email marketing classes on many platforms. LinkedIn Learning offers courses on email strategies, newsletter marketing, managing email marketing lists, and using email service providers. HubSpot and Mailchimp both offer email marketing courses you can take at your own pace, as do SkillShare, SimpliLearn, and Reliablesoft.
Read the full guide on how to learn email marketing.
Comparison of Email Marketing Training Formats
Some people believe online learning is not as effective as in-person learning, but research shows this isn’t true. Everyone has a preferred learning environment, but all have advantages and disadvantages. Students learning online, particularly in live online classes, are just as successful as those in brick-and-mortar classes. Your choice of how to study email marketing depends upon your comfort level, how much time you can devote to study, and how much personal interaction you want with students and an instructor.
When you think of taking a class, you probably picture in-person instruction with an instructor and students in the room. That can be a very effective way to learn email marketing, but in-person classes are not always available in your area. If you live in a small town or rural location, in-person instruction may not be available at all.
Fortunately, live online classes can be just as engaging and interactive as in-person instruction. You can ask questions and get help if you need it. The instructor is in a classroom, and you attend class on a computer via Zoom. Live online classes meet at the same time as in-person classes, but one advantage is that you don’t have to commute to class or find a parking place. Virtual courses offer flexibility and let you master email marketing from your home or office. It doesn’t matter where you live as long as you have good internet service.
On-demand classes are another way to learn email marketing. These are also classes on the internet, but you don’t have to be there at a set time because you can watch videos at your own pace from anywhere. On-demand courses are typically the most affordable option. They can teach you the basics, but you don’t have an instructor available for questions, and the information could be outdated.
Is it Possible to Teach Yourself Email Marketing?
It certainly is possible to teach yourself email marketing, at least in the beginning, but there is a lot to learn. Watching videos and following tutorials can introduce you to how email marketing works, but to really grasp email marketing, especially if you are learning it for professional reasons, having an instructor who is an expert in the topic and can give you the right information is important.
When you decide to teach yourself something like email marketing, you can quickly find yourself overwhelmed by the number of videos and tutorials. Sifting through them to figure out which ones have the correct information is complex without some kind of direction, and taking a class with an experienced instructor can save you a lot of time. When you decide to take a class on email marketing, you can choose a format that works for you to make the experience as comfortable as possible.
How to Decide the Best Way to Learn Email Marketing
You are in control when it comes to learning email marketing. You can choose to take an in-person class, a live-online course, or on-demand training. Classes meet during the week, on the weekends, or in the evenings to fit in with your schedule. The most important thing to consider is where you feel comfortable starting.
If you are entirely new to email marketing, you might be more interested in an introduction to the key features, such as the right way to build an email list, how to create an effective message, and what tools you need for email marketing. Noble Desktop’s Intro to Email Marketing gives you an overview and some best practices for this digital marketing method.
After you know the basics of how email marketing works, you might want to learn more. In that case, you can sign up for a bootcamp course that covers email marketing in more depth. Noble Desktop’s Email Marketing Bootcamp covers everything you need to know to create a successful email marketing campaign to reach customers.
Once you know how to use email marketing, you can learn more about related topics by signing up for a Digital Marketing Certificate course. Learn more about content marketing and how to create high-quality website content to attract customers. This course also includes in-depth training on marketing analytics like Google Analytics and Google Ads. Getting comfortable with data is a significant step to mastering email marketing. This full-length course includes 1-on-1 mentoring and helps with putting together your professional portfolio.
Learn Email Marketing with Hands-on Training at Noble Desktop
You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.
Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog.