Best Email Marketing Classes Near Me: Find In-Person & Virtual Training

Learn More About Email Marketing Courses

Email marketing is a category of digital marketing that provides a more direct approach to targeting potential customers and audiences. Email marketing allows Marketers to build a customer base through familiarity from gaining trust through a directed marketing campaign. To work as an Email Marketing Specialist, a person must possess strong writing skills along with a keen knowledge of digital media.

Anyone considering working in email marketing should train in digital marketing and related areas such as social media marketing, content management, writing, and data analytics. Email Marketing Specialists are essentially Digital Marketers specializing in developing email marketing strategies and campaigns, providing a more direct method of connecting with people than online or social media marketing, which depend heavily on keywords and attracting attention rather than directly appealing to potential customers. Email Marketers develop email contact lists and compose content based on research into a target audience, applying data analysis and customer responses. Marketing Specialists focusing on email also take on responsibilities for designing and implementing graphics, automating email, and tailoring marketing campaigns to potential customers. Email marketing includes using email to welcome new customers, clients, or members of an organization through distributing newsletters to subscribers, conducting surveys, or promoting new products.

Developing skills for email marketing should include training in Microsoft Outlook, which has helped workplaces operate efficiently with businesses, educational institutions, and nonprofit organizations, as well as working in countless other industries for decades. Outlook helps with email marketing by seamlessly integrating with other Office applications like Word, PowerPoint, OneDrive, and Excel to develop a dynamic marketing strategy and create content for campaigns. Improving skills with Microsoft Outlook for email marketing can benefit anyone working in promotions by providing flexibility with a variety of software. While possessing skills with Outlook alone may not be enough to establish a career as an Email Marketer, detailed knowledge of using the email management software allows for effortless integration with other Office applications through Microsoft 365.

Industries That Use Email Marketing

Companies as diverse as the financial industries, technology, and product management use email marketing for establishing a relationship with customers through communicating information on pricing, sales, availability, or location related to working in a variety of capacities. According to the U.S. Bureau of Labor Statistics, the employment outlook in advertising, promotions, and marketing for careers as Digital Marketers or Marketing Managers is projected to grow by six percent between 2022 and 2032, with demand for Marketing Managers expected to increase by seven percent. Currently, working as an Email Marketing Specialist can bring in an annual salary ranging from $60,000 to $87,000 in the United States, which depends on Marketers’ years of experience and where they live.

One industry that benefits from email marketing is retail, which includes developing strategies for helping ecommerce and other retailers increase sales through creating awareness and interest. Email Marketers can improve sales by directly marketing to customers and clients while also tracking results through email activity. This method can especially help smaller businesses by building a customer base through compiling a contact list from in-store sign-ups or retaining information from online customers, allowing organizations to take advantage of data gathered from purchases or previous interactions.

Another industry that greatly benefits from email marketing includes the hospitality industry, which can communicate with travelers looking for a hotel, a bed and breakfast, or an Airbnb to stay for a vacation or business trip. Companies that market hotels collect data and information on customers who have used their websites as well as use email for staying in touch with potential visitors who may have never booked a room by letting those people know about pricing or special offers.

The wedding industry also benefits from email marketing by establishing relationships with its client base and gaining trust among potential customers. The wedding industry includes promoting and staging events, selling clothes, jewelry, stationery for invitations, renting venues, wedding planning, and other accessories such as flowers, decorations, and gifts. Staging a wedding involves intricate arrangements, which require constant and detailed communication.

Email marketing provides the advantage of tracking results from communication and promotions, as well as gathering data that can be used in various industries, including reminding customers to complete a purchase, repeat a purchase, or reestablish a connection after a long period.

Email Marketing Jobs & Salaries

Working in email marketing does not specifically require having a college education, but becoming a Marketing Specialist requires the ability to communicate as well as knowledge in business related to marketing and advertising. However, training to develop skills in marketing, including enrolling in certificate programs specifically in email marketing, marketing analytics, and content management, can help you begin a career in the profession. Acquiring certification related to marketing is also an option.

With email marketing, a person can find plenty of career opportunities throughout the United States. Skills associated with email marketing include working as a Marketing Specialist, which can earn someone an annual income of around $60,000 throughout the country, ranging from around $64,000 in a place like Denver to $74,000 in New York City for duties with marketing, communication, public relations, and advertising that includes applying graphic design, statistics, and data analysis. Skills with email marketing can be used for working as Digital Marketers earning about $64,000 nationally, around $68,000 in a place like Miami, or $75,000 in Los Angeles for handling duties for developing targeted ads for internet news feeds, social media, or online videos. Email marketing experience can also qualify a person to work as a Content Marketer, which can earn someone a yearly income of around $72,000 nationally, rising to as much as $115,000 a year in a city like San Francisco for working with content for email and social media related promotions. Many of these jobs involve being part of a marketing team for developing content or analyzing search engines and web traffic to connect with customers through a variety of methods, including email.

Part of the duties for working in email marketing includes helping companies and clients build brand awareness for connecting with people who have expressed interest in a particular product, service, or event through previous email communications. Consistent branding is a vital part of email marketing for establishing an identity and rapport with potential customers, connecting through other media such as websites and social media in addition to email.

Are There Prerequisites to Learning Email Marketing?

Skills with email marketing are related to digital marketing for connecting with potential customers through electronic media. Writing and developing content is essential in email marketing for creating promotional campaigns aimed directly at a targeted audience. Below are a few skills that can help with working in email marketing:

Content Development

While Malcolm McLaren once said that “The medium is the message, ” for email marketing, content provides the message. With any type of marketing, there must be a concrete product or service to promote that must be appealing for customers to give them a reason for wanting to purchase or subscribe to that product or service. Developing content is crucial for establishing a relationship with potential customers, which makes content development an essential skill in marketing, especially with email marketing that communicates directly to prospective customers and must clearly state what a product or service is and why a specific company is the right one for fulfilling that need.

Data Analytics

Training for skills in data analytics can also help with working in email marketing. While data analytics is not as crucial with email marketing as it would be with digital or online marketing, which greatly depend on algorithms and tendencies for connecting with potential customers, information gathered from data analytics does help with targeting the right customers with email.

Design

A design can influence how email recipients react when they open a message promoting a product or service. Design can strongly influence what a customer decides in responding to a marketing campaign. Therefore, design skills can help with conveying an appealing and consistent message to customers by establishing a brand identity by using engaging and appropriate images. Being able to design an effective marketing campaign that’s right for a product can help with connecting to customers on several levels in email marketing.

Is It Difficult to Learn Email Marketing?

Learning email marketing should not be more difficult than any other area of marketing, but it may certainly be different. Email has been among the most effective ways of communicating for decades before the internet had become a mainstream force. Initially used for communicating internally by government agencies, universities, and businesses, email eventually became a popular way for people to connect with others in everyday communications. The key to gaining skills in email marketing is learning how to develop content that connects with potential customers by using the right words to establish a rapport in email messages. Training in general marketing as well as courses focused on email marketing can help with developing those skills.

What Will You Learn in an Email Marketing Course?

Training in email marketing is similar to content marketing and social media marketing, which all requires being able to connect more directly with potential customers using communication skills, knowledge in data analytics, and an understanding of how to use content with social media. Skills in email marketing include being able to build a contact list as well as developing an email marketing strategy for sending out messages with links to outside content.

Best Email Marketing Classes & Schools

Prospective students can take advantage of in-person and live online training in email marketing through courses, bootcamps, and certification programs in places like New York City, Los Angeles, Atlanta, and Denver or through virtual learning. Below are a few courses from a variety of education providers that can help individuals with training that fits their ambitions.

Noble Desktop:Email Marketing Bootcamp

185 Madison Avenue, Third Floor, New York, New York 10016

This course provides you with training on the fundamentals of email marketing that goes from building an effective contact list to composing engaging messages for optimizing marketing campaigns for getting maximum results for connecting with potential customers. Upon completing this course, you will have knowledge in the strategies needed for succeeding as an Email Marketer.

This single-day course can be taken inside New York classrooms or live online for $325.

Noble Desktop:Microsoft Outlook Level I

185 Madison Avenue, Third Floor, New York, New York 10016

You can enroll in this training course to learn the fundamentals for working with Microsoft Outlook for working in email marketing. This one-day course focuses on teaching participants about using Outlook efficiently through lessons on setting up email folders, automating email, managing calendars and to-do-lists, and organizing schedules and contact lists that can each contribute to improving workflow.

This single-day course can be taken inside New York classrooms or live online for $249.

Noble Desktop:Microsoft Outlook Level II

185 Madison Avenue, Third Floor, New York, New York 10016

You can enroll in this course to follow up training from the Microsoft Outlook Level I course. Level II emphasizes lessons on how to configure email accounts, perform advanced searches, filter spam, learn about working with advanced calendars, and manage contact lists.

This single-day course can be taken inside New York classrooms or live online for $249.

Digital Workshop Center:Email Marketing Beginners Classes

324 Remington Street, Suite 110, Fort Collins, Colorado 80524

This course focuses on training participants in developing skills in email marketing for connecting with potential customers. Lessons use Mailchimp as the email platform for learning how to work with email marketing software like Constant Contact and SendGrid for composing email messages for marketing in a variety of industries. Students will train through hands-on lessons from email marketing professionals.

Upon completing this class, students will understand terminology for email marketing, be able to create and import contact lists, design an email campaign template, and manage subscriber lists.

This six-month program costs $289.

KSU Continuing and Professional Education:Digital Marketing Science

3333 Busbee Drive NW, Kennesaw, Georgia 30144

This introductory digital marketing course provides participants with training in using a variety of modern media platforms for promoting businesses as well as building customer personas that align with a specific product, service, or brand. Lessons focus on search engine optimization (SEO), search engine marketing (SEM), Google Ads, Google Analytics, social media marketing, web analytics, and email marketing. The email marketing portion of this course uses Mailchimp for creating email campaigns aimed at maximizing conversions through analyzing metrics.

Upon completing this certificate program, students will have better knowledge of digital marketing for becoming Digital Marketers, Data Analysts, and Email Marketing Strategists.

This 10-week flexible online Digital Marketing Science certificate program costs $2,500 with discounts available.

Corporate and On-site Email Marketing Training

Companies that would like to improve their staff’s skills with email marketing can set up corporate training in digital marketing with Noble Desktop. While this Noble Desktop course does not specifically focus on email marketing, the training can help with learning marketing tools and strategies that include SEO, social media marketing, paid search strategies, and analytics tracking that can put any company a step ahead of competitors. This training can be conducted onsite at an organization’s location or virtually through a teleconferencing platform like Zoom. Companies also have the option to purchase vouchers for Noble Desktop’s public enrollment digital marketing courses.

For anyone interested in updating skills with digital marketing, contact hello@nobledesktop.com for more information or to discuss a free consultation.

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Email Marketing Bootcamp Learn The Skills Guarantee™

UWM School of Continuing Education Email Marketing Best Practices

Learn More About Email Marketing Courses

Industries That Use Email Marketing

Email Marketing Jobs & Salaries

Are There Prerequisites to Learning Email Marketing?

Content Development

Data Analytics

Design

Is It Difficult to Learn Email Marketing?

What Will You Learn in an Email Marketing Course?

Best Email Marketing Classes & Schools

Noble Desktop:Email Marketing Bootcamp

Noble Desktop:Microsoft Outlook Level I

Noble Desktop:Microsoft Outlook Level II

Digital Workshop Center:Email Marketing Beginners Classes

KSU Continuing and Professional Education:Digital Marketing Science

Corporate and On-site Email Marketing Training

Email Marketing Corporate & Onsite Training Noble Desktop

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6 Courses Available Live Online

3 Courses Available in NYC

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