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Marketing is how you get people to be aware that you have a product, mean to sell it, and want people to want to have it. Traditionally, marketing consisted of placing advertisements in various forms of media, be they print (newspapers, magazines), broadcast (television, radio), or such tangible things as billboards, bus stop shelters, or direct mailings. Marketing efforts were essentially what is termed outward marketing, meaning that the good news was foisted upon the public as it went about its daily activities. Anyone who remembers 1992 remembers that the then-Marky Mark was plastered in his underwear not only on every bus stop in New York City, but on a towering billboard above Times Square as well. Since people remember it over thirty years later, it must have been an excellent example of a traditional marketing campaign, something that created considerable brand awareness for Calvin Klein. (It also made you want to buy his underwear, either because it would make you look like—or get a date with—Mark Wahlberg.)

Now that people have taken to the internet in the way they used to take to the street (and used to read newspapers and magazines), marketing has shifted gears entirely and gone almost completely digital. Yes, there are still broadcast commercials and billboards, but most marketing today is done through digital channels. Digital marketing, by way of a definition, is simply any form of marketing that is conducted by digital means, in other words, computers, tablets, and those all-important mobile phones. And, while today's online experience does include invasive commercials on platforms such as YouTube or ads cluttering up the web page you're visiting, marketing reaches you today in ways that didn't exist when Marky Mark was on every bus stop in town.

Marketing techniques in this brave new world include such things as search engine optimization (SEO), pay-per-click advertising (PPC), and marketing through social media, content, and email. The constant challenge is getting your product before the public and creating brand awareness in a forest of brands that, very often, offer something very similar to what you have to sell. Indeed, in the world of digital marketing, brand awareness has become a goal in itself, almost more important than actual sales, as, after all, if no one's heard of your brand, they're not going to order your product.

So what are these new commercial battlefields, and how do they work?

Search-engine optimization (SEO) is perhaps the easiest and hardest to understand of the lot. You unquestionably know what Google is: the search engine that's become so ubiquitous that it's a verb. If you want anything from a recipe for Sachertorte to a slow-feeder dish for your dog or an easter egg garland, there's a more than 90% chance that you'll turn to Google and type your search term into the little box. Then you'll hit enter, and, in something like 0.3 seconds, you'll get your results. If you're like most humans, you'll focus your attention on the first page, and, if you don't find what you want, might proceed to the second page. The recipes, dog dishes and garlands on the third page might as well not be there.

If you're a business owner (let's assume, for argument's sake, that you have a business that sells stuffed quokkas), you, therefore, have to do everything in your power to turn up on that coveted first page of results, preferably in the first two slots, so people don't have to scroll down to find you. But how do you do that? While you can buy your way to a Google Ad that will appear at the top of the page (see below), turning up on the first page of what are called the natural search results is the result of what is essentially a very complex game of cat-and-mouse you have to play with the Google bots and spiders. Google's algorithm for stacking search results is as secret as the recipe for Sachertorte, but the company does issue guidelines as to what kind of website its bots like to see. This is called search engine optimization (SEO), and a lot of people spend a lot of time trying to beat it, regardless of the fact that Google has a lot of very smart people working for it, and they're always one or two steps ahead of the people trying to get the bots to put their sites at the top of the search results.

The way you do that is by pleasing Google's army of bots and spiders. About fifteen years ago, all you had to do was stuff your website with keywords, and Google would fall for the trick. Thus, you could write sentences that barely made sense, but which included the words stuffed quokkas at least five times. You'll still find copy like that on the internet, but the only thing you'll earn from it is Google demerits. Similarly proscribed is duplicate content, either with other sites or your own. The days of replicating the same page changing only, say, the names of locations (stuffed quokkas in California, then in Oregon, then in Washington, and so on) are gone along with most of the quokka's habitat.

So what do those finicky bots and spiders like? The answer is fresh, original copy and sites that are oriented towards the user rather than the bot. Nothing makes the bots and spiders happier than finding backlinks to your site, that is to say links on someone else's site that link to yours. That may seem irrelevant, but a backlink is an indicator that people have read and consider your content link-worthy. On the other hand, broken links (links to nowhere) will count against you. The bots also expect your site to be mobile-friendly, as you've no doubt noticed empirically that more and more people are looking at websites on their phones rather than waiting to be at their computers.

You're ultimately guessing at what Google will like, and Google switches things up constantly, so, if you want to remain on the first page of search results, you're going to have to keep working on your website to make sure that it stays current, fresh, and appealing. One of the most frequently-encountered ways of doing that is by having a blog attached to your site in which you offer up novel discussions of topics relevant to your product or service. A regular blog is probably the most efficient means of adding new content to your website.

SEO is an example of inward marketing, in which you attempt to draw customers to you by offering them an engaging website experience, rather than browbeat them with photos of Mark Wahlberg in his underdrawers. Instead of renting out Times Square at what was no doubt enormous expense, you can run an inward marketing campaign for very little money, but you do need a steady flow of appealing content to make it work. (Don't think you can have AI write your content, at least not yet: the bots and spiders can apparently detect what's been written by humans and what's been written by their fellow bots.) As your content is what draws people in, this is also considered content marketing. That term also comprises downloadable reports, ebooks, newsletters, and the always popular infographics, all of which you can offer to people willing to part with nothing but their email addresses.

If you lack the inclination or time for an all-out SEO campaign, you can always buy your way to the top of the page using Google Ads. Whenever you see a link that is sponsored in the search results, that means someone has indulged in pay-per-click (PPC) marketing. Once again, Google makes the mechanics highly complex, but what essentially happens is that everyone in the stuffed quokka business bids on certain keywords (let's say "plush marsupial") and specifies how much they're willing to spend to get their ad at the top of the search results. In a few split seconds, Google conducts an auction between all the different competitors (reenter the bots and spiders from stage left), and it somehow decides who gets to turn up first. The pay-per-click part is that you don't have to pay anything unless the user clicks on the ad. Depending on the keyword(s) chosen, this can be reasonably affordable or prohibitively expensive. Google does, however, let you set a daily budget for your campaign.

The biggest downside to pay-per-click advertising is probably human nature: more and more people are suspicious of sponsored links, feeling as though they're being tricked by them. That notwithstanding, some businesses take Google Ads very seriously indeed. The decision between playing the SEO sweepstakes or trying the PPC auction game will be dictated by a number of factors, not the least of which is money. Although it's labor-intensive, SEO needn't cost you anything beyond the cost of a proofreader's services.

A further form of digital marketing is social media marketing, which encompasses any use you make of social media platforms to get your brand's point across. Facebook and Instagram have their own advertising programs that determine which ads a user of the platform will see while looking for something else. That's by no means the sum total of the marketing possibilities inherent in social media: you can hawk your quokkas on Facebook and Instagram, posting regularly on the channels your ideal customer will use. If you've determined that the market for stuffed quokkas is older professionals, you should target these potential customers on LinkedIn instead of Instagram. And you shouldn't forget the possibilities YouTube offers: as many people don't know what quokkas are (let alone how cute they are), you can produce mini-documentaries to introduce viewers to Setonix brachyurus. A further advantage of social media marketing, just as with SEO, is that it's affordable. In fact, the ability to reach millions of people for basically free is a major factor that sets digital marketing apart from traditional methods.

Equally inexpensive today is email marketing. Whereas once you had to design and print your flyers, probably buy a mailing list, and then pay a lot for postage, you can do the digital equivalent in a matter of minutes. You may still want to purchase a list of email addresses, or you can concentrate on the people who've already shown interest in your product by leaving their email addresses on your website. Or you can do both, and have one campaign that targets strangers, and one that targets leads who like your quokkas but have yet to purchase one.

Other forms of digital marketing include conversion rate optimization, affiliate marketing, native advertising, influencer marketing, and even using automation to expedite the digital marketing process. The field is broad, and one of its remarkable features is that everything is quantifiable. This is the world of metrics in which anything can be turned into a statistic that you can use to monitor the relative success of your various campaigns. One look at your mobile phone and you'll be able to know everything from how many people opened your last email to whither came the people who visited your website this morning. There was never any way of determining how many people looked at the ad you took out in Architectural Digest or how many people saw your billboard. Yes, traffic figures could give you a rough number for how many people drove past your billboard, but they couldn't tell you how many of them actually looked at it.

To say that digital marketing has forever changed the face of marketing would be an understatement. Traditional marketing is fading ever more into the distance as people's commercial dealings shift to the internet. Even people who do go to stores are more likely than not to have consulted a store's website before driving, finding a parking space, and going in to view the merchandise. Thus, the way to make your business a success today is by marketing it where the potential customers are: online.

What Can You Do with Digital Marketing?

You can become a Digital Marketer, although that's a portmanteau term for a whole range of different roles. Digital Marketers can assume a variety of forms, although, generally, they tend to specialize in one or another of the different subfields within online marketing. You can get to be an expert in SEO or in email marketing, or you can become a generalist. The work can be done by freelancers whose forte is, say, Google Ads, or it can be done by the descendants of what used to be advertising agencies, which come in every imaginable size, from boutique to multinational concern.

A second outlet for digital marketing knowledge is by being your own digital marketing department. Small companies with small marketing budgets do this all the time. It's going to take an investment of time, but, if you don't have money, time is the commodity you have to spend on marketing. Learning to do something yourself also gives you the knowledge to be an effective supervisor of other digital marketing specialists, when you can afford to hire them. You'll earn their respect by being able to talk about the subject with some intelligence, avoid stupid questions, and look at and interpret the metrics yourself. So essential is digital marketing to today's business landscape that knowledge about the field is one of the best investments you can make if you want to get your quokkas out of your warehouse and onto delivery trucks.

What Will I Learn in a Digital Marketing Class?

Any digital marketing program you sign up for is going to be a macédoïne of topics, since the various strategies, techniques, and platforms are basically separate disciplines. The good part here is that you can take your classes in any order: being able to handle email marketing doesn’t really depend on your knowledge of SEO. You can also sign up for a wider-ranging class that covers multiple topics, or, going beyond that, a certificate program that will teach you the whole marketing kit and kaboodle. Certificate programs will probably give you more bang for your tuition buck, and are worth investigating if your goal is to get a job in the field.

Whatever type of class you choose, you’re probably in for some generalities by way of an introduction, in which the instructor will explain how digital marketing works and the various avenues that the class will cover. A reasonably complete list of those avenues would be (in no particular order):

Email marketing,
Instagram,
Facebook,
LinkedIn,
TikTok,
YouTube,
X (formerly known as Twitter),
Content marketing and blogs,
Influencer marketing
Personal branding (and maybe even becoming an influencer yourself),
Streaming for social media; and, finally,
Google Ads and Analytics.

Each trip down one of these avenues will be fairly similar, in that they’ll include some degree of practical information on how the individual platforms operate. Then the course will shift on to how each platform can be approached from the standpoint of digital marketing, and wind up by looking into the metrics that can be used to plot the relative success of your campaign.

Some of these classes can last a single day, so, if you just want an introduction to SEO, you can get your education and be home in time for dinner. A certificate program will, of course, last substantially longer than that. Some classes will place greater emphasis on hands-on learning, as when you’ll be instructed to write your own marketing copy for whichever platform you’re studying. Others will concentrate more on lectures and have you absorb the information by listening. Finally, most digital marketing classes are available either live in-person or live online, which is not counting a third type of class, the self-paced or on-demand class, in which you’re a passive participant watching a series of video tutorials.

Digital Marketing Industries

By this point, you’ll no doubt have realized that digital marketing, as the new wave of marketing for the twenty-first century, applies to just about any business on the planet. That means it applies to purveyors of stuffed marsupials in the United States as much as to Uzbek carpet weavers (yes, they have internet in Uzbekistan.) Indeed, the internet has made it so that Uzbek carpet weavers, many of whom have access to Facebook and other social media, can promote their carpets in a way that had never been open to them before. Everything in between quokkas and carpets can be marketed digitally as well, and that extends beyond goods to services. Digital marketing also encompasses both B2B (business-to-business) and B2C (business-to-consumer) sales models, although they differ significantly: essentially, the goal of B2B digital marketing is to get a sales lead; the goal of B2C is to make a sale.

Above and beyond the ways in which just about every industry on the planet can benefit from digital marketing, digital marketing is an industry unto itself. At the opposite end of the spectrum from your in-house SEO efforts on behalf of quokkas everywhere lie marketing agency holding companies, huge businesses—nay, concerns— that put a company’s marketing needs under a common umbrella. There is a so-called Big Six in this line. You may not know the names Dentsu, Havas, IPG, Omnicom, Publicis, and WPP, but, if you take a dip into the marketing pool, you’ll come to know them pretty quickly. Giant holding companies like these allow one entity to offer a complete set of digital marketing services to even the largest of companies, making sure that a truly and properly concerted effort can be made on the brand’s behalf.

Not all digital marketing agencies are so enormous: they come in all shapes and sizes. There are also individuals who work full-time at marketing other people’s products, although, in this case, they tend to specialize in one marketing domain, such as Google Ads, for example.

That said, a substantial current trend in the industry is moving away from agencies to handling digital marketing activities in house. The advantages are easy to recognize, and range from having control over your own business’ primary data to being spared huge agency bills and questionable handling of your money. If you work with your own team, you have control over the entire process, and who’s better-suited to marketing your quokkas or carpets than you, who know about the business intimately, and care a whole lot more about its success than some giant marketing agency does?

Digital Marketing Jobs

There are many different careers and job titles associated with digital marketing, each with its own focus and tools. The broadest one is Digital Marketer, which refers to any professional who does online marketing. Large teams of Digital Marketers are often led by an experienced Marketing Manager.

Digital Analysts use tools such as Google Analytics to monitor the success of web-based marketing campaigns, while Marketing Analysts use their wide knowledge of market trends to make recommendations about which course a business should take next. Digital Strategists take this information and use it to develop a data-informed strategy for SEO, web content, and advertising campaigns. When they focus on making and executing plans for social media platforms, they’re known as Social Media Strategists. Web Optimization Specialists work with developers and designers to increase a website’s user engagement. Search Managers and Paid Search Managers make sure that a business’s website appears prominently in online search results.

The takeaway from this corporate hatter’s paradise is that, as a general rule, digital marketers are specialists, especially in the more junior roles in the field. Managers, on the other hand, who have to make decisions based on the recommendations of individual lower-level specialists, need to have a grasp of a broader swath of the field. Of course, you can make a better specialist if you possess some overview of how the whole machine functions, rather than just concentrating on being a cog in the works.

The Bureau of Labor Statistics O*Net (its clearinghouse of information on all the possible professions someone might choose to enter) brings up a variety of categories for digital marketer, led by Market Research Analysts and Marketing Specialists. Search Marketing Strategists are listed as a separate sub-category. The BLS also lists a variety of job titles that fall under these headings. They include (take a deep breath): Business Development Specialist, Demographic Analyst, Communications Specialist, Market Analyst, Market Research Analyst, Market Researcher, Market Research Consultant, Market Research Specialist, along with Digital Media Planner, Digital Marketing Strategist, Internet Marketing Specialist, Online Marketing Consultant, Marketing Consultant, Paid Search Strategist, Paid Search Consultant, Search Engine Optimization Consultant, Search Engine Optimization Strategist, and Social Media Specialist.

There are subtle gradations of meaning between all the above job titles, although some of those distinctions are known only to Human Resources departments. They are all well staffed, that much is certain, with 83,000 people working in the sector in New York City, 39,000 in Los Angeles, and another 30,000 in Chicago. All in all, the field accounts for nearly 800,000 workers nationwide, who were making a median wage of approximately $69,000 in 2022. For its part, Indeed averages out Digital Marketer salaries between $60,000 and $65,000, and publishes its own list of job titles.

Is it Worth Learning Digital Marketing?

Seeing as the Bureau of Labor Statistics gives the field a sunny face accompanied by “bright outlook” in happy orange letters, the answer pretty much has to be yes. For the Market Research Analysts category, BLS figures predict 13% growth in the sector for the years 2022-32, making for approximately another 16,000 jobs to be created. That’s growth far faster than the national average, which lies around 6%. Fields with job outlooks like that are definitely worth investigating.

A further point in favor of digital marketing is that it’s a relatively inexpensive field to learn about: digital marketing bootcamps are usually less costly than, say, coding bootcamps. You can also take classes one at a time, and gradually add to your knowledge base without depleting your bank account. That’s an especially effective strategy if you’re already employed and looking to switch to digital marketing or add to your existing skill set.

How Long Will It Take to Learn Digital Marketing?

The most usual entrée into the field of digital marketing is spending four years getting a marketing degree. You’ll also get a rounded education to go with your knowledge of your chosen profession, and marketing is a field in which a versing in the humanities can be helpful when thinking up campaigns. Thus, the first answer to the question of how long will it take is the statutory four years. There are master’s programs in marketing as well, although they’re generally not required for people trying to secure entry-level employment in the field.

If you don’t have four years, don’t have the money, don’t want to go into enormous student debt, don’t want to go to school any longer than you have to, or don’t want to have to write a paper on A Portrait of the Artist as a Young Man, you can consider an associate’s degree. Those generally take two years full-time, and can be spread out to suit your schedule if you’re holding down a job while going to school. There’s no denying that a BA will look better than an AA on your resume, but an AA is still an AA, and you can bolster the degree on your resume with certifications to attest that you learned something while you were in school.

Your third option, if you don’t want even to spend two years going to school, and want to avoid all the required courses that go even with an associate’s degree (for which that paper in the required lit class is more likely to be on Animal Farm than Joyce), you can cut your school time to a minimum by attending a bootcamp or certificate program in digital marketing. These have sizable advantages, especially if you’re in a hurry and trying to save on the bottom line. You can thus make the most of your time and learn the skills that a digital marketing professional needs to have in a fraction of the time it takes to get a bachelor’s degree. A full-time marketing bootcamp can take anywhere from a few weeks to a few months; if you study part-time, that timeframe can stretch out to six months and longer.

You thus have a choice of devoting anything from five weeks to five years to your education in digital marketing. As with any professional education, the all-important question is whether it will help you get a job when you’re done. There’s no actual golden ticket that will guarantee that you’ll get hired, however, so you should spend some time investigating all your options, and, while past performance is no indicator of future success, the hiring rates for graduates of the schools you’re considering.

Finally, you can take the briefest approach to studying digital marketing: short courses in individual facets of the field. This option is suitable for people seeking to upskill themselves; your employer may even pay for this type of training. It’s also suitable for people who have small businesses and want (or need) to take care of their own digital marketing. A couple of days might not make you an SEO expert, but it will teach you plenty, and help you get your quokkas onto that coveted first page of results.

How Hard Is It To Learn Digital Marketing?

Easier than learning to send up the ISS. Harder than learning to ride a scooter. Learning the technical essentials of digital marketing is easier than learning to code. It’s made that much easier if you’re already comfortable with using social media. What will take longer to learn is the creative side of the discipline: how to craft a really effective email campaign, write a good blog, or construct an infographic that will impress itself upon your viewers’ minds. That creative side is, however, something you can learn at least partially on the job, since learning what works and what doesn’t in a campaign is the result of trial and error. And, once you’re employed, you’ll have creative people to guide you as you become increasingly adept at your craft.

You’ll need more time if you intend to become a marketing generalist, since that will require studying the whole field, from SEO to Google Analytics. That’s obviously harder than taking a one-day SEO class, although the axiom does apply that the more you know, the more employable you are. If you have the time (and lucre), you probably will do better to cover a wide range of digital marketing disciplines. Once you’re hired and someone asks, “Does anyone here know anything about Google Analytics?” you can raise your hand and get points for being helpful. That’s obviously preferable to getting stuck in one tiny lane. You’ll have plenty of time to specialize later on down the road, especially as careers have a way of unfolding in the least expected ways.

Additional and Complementary Skills

The education you’re going to get in digital marketing is going to concentrate on the field’s technical and practical sides. You do, after all, need to know how to read a Google Analytics report and how to configure the back end of your website for SEO. You’ll also need to learn how to set up and send off an email campaign and know what to do on social media, so it’ll constitute an exercise in marketing. What your training is likely not to give you, and this applies to a university degree program as much as it does to a bootcamp, is knowing how to generate the kind of exciting content that will prove eye-grabbing and delightful to your target audience.

This is a field that’s harder to define than knowing how to win Google Ads auctions without going bankrupt on your first day, as it involves no small amount of intangibles. Content creation is, actually, a whole other field, but you’re going to need to be able to do some of it, especially if you want to market your own quokkas. Among the things you’ll need is to brush up on your writing skills in a way that goes beyond mere business English, especially if you’re planning to write a weekly blog on marsupial behavior to keep the Google bots amused and happy. This is a good place for a self-paced class that you can study when you have the time, since it’s as much about broadening your horizons as it is about knowing where to put a comma. There is also a time-honored way to become a better prose stylist: read good writers. And don’t neglect Strunk & White’s The Elements of Style, no matter what kind of nonsense you hear about its being old-fashioned. It was built into every introductory English class’ syllabus in just about every university in the nation for a very good reason.

There’s more to content that delights than just words. To that end, you might consider learning to use Adobe Photoshop, the industry-standard for working with still images (and sticking quokka heads on pictures of the Duke and Duchess of Sussex.) Given the popularity of infographics, you could also learn to use a program that can create them efficiently, such as Visme, Venngage, or Canva.

And, since SEO and your blog and nearly everything else come back to your website, you owe it to yourself to know how to work with the one you have, or to create the one you always wanted. Yes, you can farm this work out, and, in all honesty, you’ll need to if you require something highly elaborate, but you should still know how it works so you can operate it without a call to your web designer every five minutes. There are easy ways to create a smashing website these days, often without needing to use HTML or CSS. Content management systems such as Squarespace, WordPress, and Wix are examples of the kinds of website builders you can find on the market. You won’t have trouble finding a brief online class (either live or on-demand) in each of these systems; it should point you in the direction of a site that’s as visually appealing as the quokkas you’re trying to sell.

Should I Learn Digital Marketing In Person or Online?

The decision between an in-person or online class depends on two factors, one of which is beyond your control. That’s the availability of a local in-person class in the first place. The trend in the IT education field has for several years been moving in the direction of online courses, which means that fewer and fewer markets offer live classes in all IT subjects, not just digital marketing. As a result, depending on where you live, you may not be able to find a class in a brick-and-mortar school, and have to turn to the far more comprehensive selection of online classes to learn what you want to learn.

That’s probably the wrong direction from which to approach online education, since it is by no means sloppy seconds to an in-person class. Indeed, if you look at an online class from a different angle, you’ll realize that it offers a number of advantages over the in-person variety, the first of which is the convenience of not having to get to a class by traveling any further than the room in which you keep your computer. You’ll save on commute time, expense, and hassle. And, while your home may have its share of distractions, you at least have control over those, as opposed to the zero control you have over distracting classmates, uncomfortable plastic chairs, and either too much or too little air conditioning. Furthermore, an online class affords students the opportunity to ask the teacher a question, every bit in the same way an in-person class does.

If you do live in a place that offers both in-person and online classes, you’ll have to base your decision on the relative merits of convenience (online) and the ability to learn the way you’ve been learning since you first got to school (in the same room as a live teacher.) The answer may weigh heavily towards the latter for a lot of people, who feel, perhaps, that they might get too comfortable and fall asleep studying at home, or that they won’t get the same kind of attention from an instructor who only appears via Zoom, or any other number of reasonable objections. If that’s the case, the in-person class is still for you. Otherwise, you need have no reservations about sampling the virtual wave of the academic future.

Can I Learn Digital Marketing for Free Online?

You can unquestionably learn a lot about digital marketing without having to spend a penny. You need only look at the number of video tutorials that are on YouTube, starting off with Digital Marketing in 5 Minutes. You can’t start a career on five minutes’ worth of knowledge, but there is a whole host of other free videos available upon which you can draw. Be forewarned, though: some of them are several years out of date, some are get-rich-quick schemes of dubious nature, and some are a free first lesson designed to get you to buy the whole course. YouTube probably does its best to eliminate the outright scams, but tread carefully when your free class stops being free.

Whether you can learn enough about digital marketing to market your business effectively, or whether you can learn enough to get hired for a job in the field, remains open to question. You may not be able to get enough information out of uncurated tutorials really to understand the ways of SEO or Google Analytics, and your own business is probably valuable enough to warrant at least the investment in a book or two with which to teach yourself. As far as getting a job as a YouTube-tutored autodidact, your chances there are fairly slim. It’s one thing to learn how to play the guitar on YouTube and then entertain your friends; it’s another to think that you’ve learned enough off of YouTube to embark on a concert tour as a classical guitarist. Hiring managers need to see evidence of your having formally studied the topic in which you claim expertise if they’re to take your resume seriously.

That, however, is not to say that YouTube tutorials are to be despised just because they’re free. They can perhaps be used most effectively as an appetizer to more formal study of the subject. You’ll get a taste of what the different types of digital marketing are like, and, from that, you’ll be able to judge, first and foremost, whether the field is of any genuine interest to you. You can also discover which platforms interest you more than others, and get your bearings for when you do start a class with a live teacher.

Corporate Training

Companies that offer professional development opportunities to their employees have a definite advantage in a competitive job market. Whether you have team members who would benefit from upskilling their existing digital marketing abilities, or have a team you want initiated into the mysteries of online marketing, investing in your employees’ digital marketing knowledge can be a substantial asset to your organization.

Noble Desktop offers corporate digital marketing classes either in-person at your location or live online. Noble’s expert instructors will tailor the curriculum to your company’s needs. In addition, Noble Desktop offers the option to purchase vouchers for its scheduled open-enrollment digital marketing classes. Discounts are available if you purchase multiple vouchers. If you’re interested in offering digital marketing classes to your team members, please contact Noble Desktop at corporate@nobledesktop.com for more information.

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Key Insights

Learn More About Live Online Digital Marketing Courses

What Can You Do with Digital Marketing?

What Will I Learn in a Digital Marketing Class?

Digital Marketing Industries

Digital Marketing Jobs

Is it Worth Learning Digital Marketing?

How Long Will It Take to Learn Digital Marketing?

How Hard Is It To Learn Digital Marketing?

Additional and Complementary Skills

Should I Learn Digital Marketing In Person or Online?

Can I Learn Digital Marketing for Free Online?

Corporate Training

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Digital Marketing Flex

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