Email marketing can help you build your online business for a meager investment. Email is still a popular way to communicate, and marketing emails help you make a connection with your customers. Watching video tutorials online is a popular method of learning email marketing. Many people are visual learners and retain information better after watching a video rather than reading a blog post. Many video tutorials on email marketing are also free. This article will cover a range of videos, including what they teach and where to find them.
What is Email Marketing?
Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website.
Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals.
Read more about what email marketing is and why you should learn it.
What Can You Do with Email Marketing?
Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.
The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.
Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention.
Why Are Video Tutorials Helpful When Learning Email Marketing?
Video tutorials are a great way to set out on a journey to learn email marketing. You can get an excellent introduction to the field and decide if you want to learn more. Many people find videos an easy way to learn new information because they are quick and interactive. Another advantage of videos is that you can go back and repeat sections if you want to.
Many people are visual learners, and videos are a perfect medium for learning and retaining new information. In other words, most people remember information better when they see it rather than hear it, and movement makes it even more effective. The brain processes images 60,000 times faster than text. HubSpot reports that 90% of online shoppers prefer videos. Video tutorials are as successful for learning email marketing as they are for selling products.
Video tutorials also let you set your schedule and watch when you want to. You can watch videos on segmentation or automating your emails during lunch or get tips on the best ways to increase your email list. You can go at a comfortable speed and rewatch the sections you need to to understand the content.
Maybe the best thing about video tutorials on email marketing is that so many of them are free. If you are exploring the field and wondering if you want to change careers, watching free video tutorials is a good way to find out what it is about before spending money on courses.
Types of Email Marketing Videos
There are many videos available on email marketing. You can start with Intro to Email Marketing from Noble Desktop. This free seminar touches on all the essential topics and will help you decide if you want to learn more about email marketing.
You can find many video tutorials on YouTube and access them for free. There are videos for beginners like the Mailchimp Tutorial 2022 and Email Marketing Tutorial for Beginners from H-EDUCATE. Simplilearn also has a free beginner’s tutorial.
LinkedIn Learning has several email marketing video tutorials on strategy and optimization, newsletters, email lists, and drip campaigns. LinkedIn Learning offers on-demand classes with a 30-day free trial. You can watch a lot of videos in 30 days, so this is a great deal.
Why Learn Email Marketing?
Knowing how to design and implement an email campaign is an important skill for small business owners. Building an email list is the first step to making a stronger connection with customers. Once you have a list, you can determine the goals of your campaign, which could be getting customers to buy something, sign up for something, or become more informed on an issue. The final step is to create content that will appeal to your customers, then set a schedule for email distribution.
Another reason to learn to create email campaigns is if you want to change to a career in digital marketing. Email is another channel, along with social media and content marketing, to increase website traffic and sales or build a brand. Digital Marketers need to learn email marketing and other tools to help businesses succeed in the online marketplace. Email marketing is an easy and effective way to increase internet sales.
Read more about why you should learn email marketing.
How Difficult is It to Learn Email Marketing?
Email marketing isn’t particularly difficult to learn, but your success will depend on how motivated you are and how much time you can spend studying. Email marketing relies on building an email list, creating compelling emails, and sending them out to the list via an email service provider (ESP). If this sounds interesting, you will probably learn email marketing quickly, but one way to give yourself a leg up is to sign up for a class.
There aren’t any specific prerequisites when it comes to learning email marketing. Most of us are familiar with how email works, but marketing requires additional knowledge to be successful. You need to have good communication and writing skills to create compelling emails. You also need to understand how to collect and use data effectively and learn to use automation tools.
Learning email marketing for free is possible by watching video tutorials, but signing up for a bootcamp or certificate course is much more efficient. Beyond the cost of a class, the only other cost for email marketing is the ESP. There are free and paid options–the paid versions have more features–and you can sign up for whatever level you need.
Read about how difficult it is to learn email marketing.
Learn Email Marketing with Hands-on Training at Noble Desktop
You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.
Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog.