Best Email Marketing Classes Online

Email marketing is a crucial component of a successful marketing strategy, and this tutorial helps students get their email marketing plan up and running. The seminar begins with an overview of the unique marketing advantages of email marketing in terms of creating and sustaining a loyal customer base. Students learn how email marketing compares to other digital marketing channels and where to begin when starting out with email marketing for the first time. When they finish the seminar, students will be equipped with tools for building a customer email list and tips for leveraging it to drive sales.

Designed for beginners, this short course, divided into five weeks of on-demand learning, helps students to develop their email marketing strategy. The course starts by sharing insights on what not to do in email marketing before moving into essential techniques for growing lists, setting up auto responses, and using subject lines effectively. Students learn to deploy lead magnets, build customer relationships, sequence offers, and use power words to engage customers. Hands-on projects help students put their new knowledge into action before they earn a certificate of completion.

Newcomers to email marketing can take this short course to learn how to integrate Mailchimp into their business marketing strategy. The class starts with an overview of email marketing before digging into Mailchimp features for audiences and segmentation, campaigns and automations, A/B testing and lead generation, as well as the nuts and bolts of choosing a subject line and developing email content. Then, students learn about Mailchimp analytics features, as they become familiar with reading reports and understanding what drives subscribers to open emails. Students can use the provided resources for extra practice before earning their certificate of completion.

Email marketing novices can take this short class to focus on learning core concepts and essential skills for building an engaged email marketing list. The class introduces students to the concept of lead magnets, sharing strategies for building content and identifying and showcasing their own lead magnets. Students learn to use Convertkit and create forms and landing pages, and also discover tips for writing thank you pages and automated emails. The class also covers how to leverage social media for traffic before students finish the course with a certificate of completion.

After studying this seminar, students will have an action plan for incorporating email marketing into their business plan. The class starts with an orientation to email marketing, including popular email genres and content. Students learn strategies for when to send emails and learn to analyze successful email marketing campaigns. By the end of the course, students will have hands-on familiarity with creating and segmenting subscriber lists, designing and scripting engaging emails, and reading and responding to analytics reports.

Students new to email marketing can study this class to discover the role that relationships play in creating successful email engagement. The seminar shares insights into branding and conversion rates that students can apply to their own email marketing campaigns. Students also learn about a range of email genres and tools for effectively automating tasks. By the end of the course, students will also have a menu of suggested email subject headings to encourage subscribers to open marketing emails.

This seminar focuses on understanding and leveraging email marketing metrics. Students learn about metrics and compare their email marketing metrics to their goals as well as to industry standards. The course shares recommendations for improving subscribers' rates of opening emails and clicking links. By the end of the course, students will also understand list segmentation and will have skills for ensuring the delivery of their emails to their subscribers' inboxes.

Students looking for guidance on improving their email marketing campaigns can take this tutorial. The short class starts by discussing customer journeys and personas as well as different types of emails for different occassions. Then, students learn tips for optimizing email content and timing as well as monitoring results. Students who work through the full tutorial earn a certificate of completion.

This tutorial introduces students to adding email marketing to their digital marketing strategy with Mailchimp. Students learn to create and manage audiences and design and manage campaigns. Then, the class shares best practices for scheduling and testing emails before discussing additional useful features available in Mailchimp. After working through the whole tutorial, students earn a certificate of completion.