Digital marketing offers companies a chance to extend their reach, do marketing research, and foster connection and brand loyalty. Using online tools for sales, connection, and creating community, and then analyzing the data collected from those online marketing efforts can make a business more efficient more quickly than almost anything else.
According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website design. Web design and optimization can directly impact your business.
Effective search engine optimization (SEO) improves a website’s quality and quantity of traffic, generating sales and improving business. SEO strategy and implementation use content, technical optimization, link building, and keyword research to ensure your website, product, or content is showing up high in the organic results.
Analytics helps us identify patterns, understand what the traffic on our websites and apps means, and how to use that data to build a business. We spend time, money, and digital strategy guiding people to our website—analytics shows which methods are working and where to improve.
With the explosion of the internet, digital marketing has become one of the most critical ways to publicize a business and help it grow. Using online tools like Google Ads for sales, extending reach, and building brand awareness and loyalty is key for companies of any size.
Although it may not seem as shiny as some of its social media counterparts, email is an effective way to create community, help build a brand, and get results. Email marketing provides a chance to connect with your existing and potential customers.
Content marketing can be used across a variety of channels including websites, blogs, apps, social media channels, print publications, and more.
Businesses within any industry can use digital marketing to establish a presence online. If you are interested in working in digital marketing but aren’t sure where to start, know that digital marketers have various specialties they can focus on within the field, depending on their interests: social media, analysis, search engines, video, and email.
No matter the industry, whether you’re a freelance digital marketer, work for a large agency, or hustle at a small startup, you’ll need some tools to do your job well—and make it a little easier on yourself.
Enrolling in virtual courses, bootcamps, or certificate programs is a great way to learn more about digital marketing. Take a look at this short guide to find information about what digital marketing courses are out there and how to determine which one is the right fit.
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