An email marketing campaign is one of the easiest ways to get started with digital marketing. Not only is it a good first step, but it is also efficient; for every dollar you spend, you get a $30 to $40 ROI. Have you ever explored all of the things email marketing can do?It’s a great way to build connections with your customers, get leads, and make sales. Here, you’ll learn more about the careers that benefit from email marketing and how it can enhance your professional life. Regardless of your goals, learning email marketing is a valuable and impressive skill to add to your resume.
What is Email Marketing?
Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website.
Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals.
Read more about what email marketing is and why you should learn it.
What Can You Do with Email Marketing?
Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.
The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.
Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention.
Common Professional Uses for Email Marketing
When you learn how to design an email marketing campaign, you are on track for several different careers. You could get a job as an Email Marketing Specialist, a Content Marketer, or a Digital Marketer. Here are some of the possible careers that use email marketing:
Email Marketing Specialist
Email Marketing Specialists connect with subscribers and develop deeper relationships with current and potential customers. Email marketing can increase sales quickly and reach a large number of people at once at a minimal cost. Email marketing is a fast and practical addition to any business’s digital marketing strategy.
Content Marketer or Copywriter
Content Marketers and Copywriters provide content for emails, web pages, blogs, apps, social media channels, and print publications. It’s about generating interest and providing consumers with information about products, services, and brands they need or want.
Digital Marketers use digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. Digital marketing has become one of the most critical ways to publicize a business and help it grow.
Connect with Customers
Another reason to learn email marketing is to connect with customers. Email is an effective way to build relationships. Some ways to do this are to send out a welcome email to thank them for signing up for your newsletter. Send out emails on birthdays or anniversaries. Emails for product launches, sales, and reminders to stock up are other ways to stay in touch. You can learn about these techniques in certificate courses on digital marketing.
Build Brand Awareness
Building brand awareness is another reason to learn email marketing. Your leads have volunteered their email addresses, so they have already expressed interest in your product, service, or organization. They have agreed to let you send them content, which is a good way to increase brand awareness.
Being consistent with branding is essential in your email campaigns, both on verbal and stylistic levels. Use a consistent tone of voice based on the values of your target audience. Maintain the voice across all marketing channels, including website, social media, and email. Visuals are important, too. Use a consistent color palette in each campaign and include your logo. Be sure to add links to social media in your emails.
Attract Repeat Customers
Email marketing can also help you get repeat business from your customers. They bought from you once, so these can be some of the most accessible sales to get. One way to do this is with an abandoned cart notice. Many people get distracted and never finish the transaction, and often simply reminding them that the items are still available will motivate them to finish the transaction. Reach out to customers about past purchases, and if there is a problem, work to find a solution. Showing empathy goes a long way to rebuilding the relationship.
Gain New Leads
Finally, learning email marketing and growing your list can help you gain new leads. The first step is to identify your target audience and to create a description or persona of your “perfect” client. The next step is to create an attractive offer that would be useful to your audience. Once a user signs up to your list, nurture that relationship with relevant content. You can use your customer’s interests as a guide to creating content. Another way to gain new leads is to use data to personalize your emails.
How to Start Learning Email Marketing
You can learn email marketing on your own by watching free video tutorials or taking a class. There are two types of classes to choose from: in-person email marketing classes or live online email marketing classes. In-person classes have the advantage of an instructor in the classroom and students to interact with, while live online sessions have a remote instructor who can answer questions and help when you don’t understand something. Full or partl-time classes are available on weekdays, weeknights, or weekends.
If signing up for a class that meets at a set time feels like too much right now, you can also find on-demand email marketing classes on many platforms. LinkedIn Learning offers courses on email strategies, newsletter marketing, managing email marketing lists, and using email service providers. HubSpot and Mailchimp both offer email marketing courses you can take at your own pace, as do SkillShare, SimpliLearn, and Reliablesoft.
Many free resources are available for learning about email marketing, too. Free seminars like Noble Desktop’s Intro to Email Marketing and other presentations will give you an idea of what email marketing is about. You can also read articles about email marketing on Noble Desktop’s Tech Blog and other blogs. There are many free resources to help you get started learning about email marketing.
Read the full guide on how to learn email marketing.
Learn Email Marketing with Hands-on Training at Noble Desktop
You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.
Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog.
- Email marketing provides a great return on investment and is an efficient way to connect with current and potential customers.
- Sign up for an email service provider to handle large batches of messages. You can get started for free and increase to gain more features as you can afford it.
- Knowing how to create an email marketing campaign is essential for small business owners and is also an excellent way to get started as a Digital Marketer.
- Some other reasons to learn email marketing are:
- To connect with customers,
- Build brand awareness,
- Attract repeat customers,
- Gain new leads.
- If you want to learn email marketing, you can find many free resources or sign up for classes.
- You can receive comprehensive Email Marketing training through an in-person or live online course with Noble Desktop.