Digital Marketing Classes New York

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

In this comprehensive Google Ads course, participants will learn the skills and strategies they need to succeed with search engine marketing using Google Ads. Participants will get comfortable in the Google Ads platform, learn to develop a keyword strategy, set up an account, launch campaigns, write compelling ads, track conversions, remarket, leverage the Display Network, and automate. This comprehensive course is great for marketers or business owners looking to grow a business with Google Ads and learn the complete set of skills for Google Ads. The course also includes a free retake so students can refresh the material.

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Professionals who want to develop their digital marketing skills can enroll in this digital marketing course. This course features industry leaders who teach you about branding, search marketing, social media campaigns, and other aspects of digital marketing strategy. You will learn about demographics, brand voice and positioning, SEO and Google ad positioning, and how to manage effective digital marketing campaigns. Graduates will come away with valuable skills in marketing strategy.

This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.

In this introductory SEO class, participants will gain a better understanding of search engines and how they can optimize their sites for better search rankings. This course covers search engine basics, keyword research techniques, competitive analysis, on-page SEO, off-page SEO, and link building. Students will walk away from this 1-day course with a solid foundation for SEO and strategies to implement for their websites. This course also includes a free retake so students can refresh the material.

In this advanced SEO class, participants will build off of basic knowledge of SEO and learn advanced techniques and strategies to outperform the competition in search. Students will dive deeper into link building strategies, learn competitive research techniques, master more optimization techniques, and learn how to measure SEO success and performance. This course also includes a free retake so students can refresh the course material.

Get started with Google Analytics in this introductory course. Participants will learn to leverage Google Analytics to understand user behavior and make data-driven decisions. This course covers setting up an account, determining KPIs, analyzing reports, tracking the success of marketing campaigns, and much more. Students will leave the course with a strong foundation to use Google Analytics for web and marketing analytics and generate insights to grow their business. This course is great for marketers looking to expand their skill set or business owners looking to drive insight from web and marketing data.

This advanced Google Analytics course is designed to teach participants the advanced elements and techniques to get the most out of Google Analytics. In this course, participants will dive deeper into reports, learn to generate insights for optimization, set up UTM parameters, and create retargeting lists. Participants will walk away with an expert understanding of each report in Google Analytics to leverage that data for their business. Students will also learn to track marketing campaigns with UTM parameters and set up retargeting lists to bring visitors back. Participants will work hands-on in Google Analytics as they master the tool. This course also offers a free retake so students can come back to refresh the material.

In this introductory Google Ads course, participants will learn the skills they need to get up and running in Google Ads. Students will work hands-on in Google Ads to learn account setup, keyword strategies, ad copy creation, conversion tracking, and techniques to succeed with Google Ads. This course offers flexible scheduling options and provides a free retake for students to refresh the material.

In this advanced Google Ads course, participants will amplify their knowledge of Google Ads and learn advanced techniques, strategies, and tools for success. This course covers bidding strategies, campaign optimizations, remarketing, automation, and display advertising. This course goes beyond the basics and teaches individuals the strategies to take their campaigns to the next level. Students will learn to automate and optimize across dimensions in Ads to maximize efficiency and performance and leverage the Display Network for additional reach. This course offers flexible scheduling options and provides a free retake for students to refresh the material.

This course teaches search engine marketing using a collaborative project-based learning model. Graduates are ready to provide advanced analysis and professional campaign management. Online or on campus, students will gain the skills you need to develop and manage a search engine marketing campaign.

In this 12-hour bootcamp, participants will learn to code responsive HTML emails that adapt to desktop and mobile devices. Attendees will learn how to code emails with email-friendly HTML and CSS, styling text, adding images (including hi-res images), and optimizing layouts across various screen sizes such as mobile and desktop. The class includes a free retake and each course includes a step-by-step workbook.

This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.

In this social media marketing course, participants will learn how to leverage Instagram to grow their business or add to their marketing tool belt. Students will learn how to set up an Instagram business account and develop a social media strategy for success with organic and paid marketing techniques. Topics include social media strategy development, branding techniques, paid advertising strategies, analytics, and optimization. There are also lessons in hashtag best practices, influencer marketing, and leveraging Instagram Stories. This course offers flexible scheduling options and provides students with a free retake to refresh the materials.

This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).

This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.

This SEO course is a 1-day bootcamp designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this bootcamp will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.