Are you looking to learn Google Analytics?Google Analytics is the most used web analytics tool in the world. GA helps you collect data on visitors to your website so you can improve performance, and the best part is that you can use it for free. Beyond this, you’ll want to consider the cost of Google Analytics training. You can learn Google Analytics for free with on-demand classes or sign up for multi-session classes that can cost anywhere from a few hundred to thousands of dollars.Read on to learn more about how much you can expect to spend on learning Google Analytics.
What is Google Analytics?
Google Analytics (or GA) is a tool within the Google Marketing Platform that collects and tracks user data, compiles it into reports, and helps you develop strategies to improve your website or app’s performance. To use GA, you will install a tracking code onto each page of your website. Google collects information about the visitors to your website and what they do there. Google Analytics can help you understand what’s working and what isn’t when it comes to digital marketing strategy, and the best part is that it is free to use.
Google Analytics can be useful simply for yourself if you’re a business owner, or you can use it as part of a marketing team within a larger company. Google Analytics allows you to tailor the data you choose to track depending on your goals. Because digital marketing depends upon identifying a highly targeted audience, GA is the foundation of a successful digital marketing campaign.
Read more about what Google Analytics is and why you should learn it.
What Can You Do with Google Analytics?
Google Analytics is a highly customizable, in-depth tool that offers insights to help your business thrive, and you can use it for free. Although it can initially feel overwhelming and complicated, the information GA provides is worth the effort.
The data that GA collects, stores, and reports on can help marketers learn what strategies are working and what aren’t. It can measure marketing efforts, both on and offline. It can help you make better, more savvy business decisions. The information Google Analytics provides can also identify specific problems or shortcomings on your website. The data you’ll get is specific, targeted information.
You can use Google Analytics to measure the customer experience from when they enter your website or app to when they leave. You can track valuable information such as how they found your site, who purchased something, what pages your visitors looked at, how they moved through the site, and so much more. And while it’s important to know where your website and business are thriving, it’s also critical to understand where you’re falling short and losing customers. Using Google Analytics can help with that, too.
In-Depth Review of the Training Cost
You can learn Google Analytics for free. There are many free video tutorials and podcasts that can get you started, and Google Academy has free courses to help. Google Analytics can be challenging to learn, and taking a class can be very helpful.
Signing up for Classes
Signing up for paid Google Analytics classes is an excellent investment in your future if you want to switch careers and become a Data Analyst. While free tutorials can get you started, they simply do not go into enough detail to give you the education you need to work with Google Analytics.
You can choose from in-person classes or online courses. Some online sessions are pre-recorded, which is convenient because you can watch them anywhere and anytime you want. You can also rewatch the videos to review something you missed or didn’t understand. However, there is no live instructor to answer questions like in an in-person class. In a live online class, you can join from anywhere, but there is an instructor to help you when you need it.
How Much Do Classes Cost?
This can be difficult to answer. There is a wide variation of cost from course to course, and some training programs charge tuition, while others have a subscription fee that gets you access to classes. Online Google Analytics courses can run anywhere from $325 for a one-day class from Noble Desktop to $1,799 for a four-day class through Ledet Training. Keep in mind that prices are always subject to change.
Although taking courses may help you land a career that will ultimately enable you to command a larger salary, you’ll still need to keep your current budget in mind. Do your research: many longer bootcamps and certificate programs offer payment plans, financing, scholarships, and other ways to offset the upfront costs.
LinkedIn offers classes on many topics, including Google Analytics, through its LinkedIn Learning portal. This works on a subscription basis, and after a one-month free trial, the monthly subscription costs $39.99 a month. Coursera offers digital marketing classes, and an annual Coursera Plus membership costs $399, but you can access a limited amount of information for free.
Free Introductory Google Analytics Course Online
If you are not quite ready to commit the time and funds to a bootcamp or certificate course, there are free tutorials and online courses available to learn Google Analytics. These tend to be overviews and introductions, but there is enough information to help you decide if you want to go further.
Noble Desktop offers an Intro to Google Analytics to introduce you to the powerful tool. This class walks you through opening a Google account and placing tracking codes so you can collect website data. Learn to understand where website traffic is coming from, identify your top-performing channels and gain insight into the behavior of website visitors. Google offers free classes on GA for beginners and advanced students, plus a class on building reports and using Google Tag Manager. Simplilearn and Great Learning also offer free introductory classes.
Read about more free Google Analytics videos and online tutorials.
Learn Google Analytics with Hands-on Training at Noble Desktop
If you want to change careers and become a Digital Marketing Data Analyst, you can sign up for Google Analytics Bootcamp. This two-part class will teach you how to set up an account, know which metrics to track, and understand the Google Analytics reports. The classes also cover upcoming changes to Google Analytics when GA4 replaces GA Universal in July 2023.
Another way to prepare for a career as a Data Analyst is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.
- Google Analytics (GA) is a powerful free tool that collects data and offers insights into how to improve your online business.
- It can also help you see what your competition is doing right and wrong so that you can alter your strategy.
- The cost of courses to learn Google Analytics can range from free to a few thousand dollars.
- There are free GA video tutorials available to help you get started learning Google Analytics.
- .You can receive comprehensive Google Analytics training through an in-person or live online course with Noble Desktop.