Google Analytics 1-day Workshop NYC | Beginner Analytics Training

Google Analytics is a widely used free web analytics tool. Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.

A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class.

If you’re interested in a more comprehensive course on Google Analytics, please see our 2-day Google Analytics Bootcamp or expand your skills with our Google Analytics Advanced course.

New: Introduction to GA4

GA4, short for Google Analytics 4, is Google’s latest version of Google Analytics. In this course we will provide an introduction to GA4, as it’s still in development and many of the features in Universal Analytics are still not available in GA4. The changes in GA4 are exciting and include a new interface, a new data model and new methods for tracking events that matter to you. This will help you get on a path for success once GA4 is ready for full adoption.

Take this class as part of a certificate program or bootcamp and save:

Learn the Skills Guarantee™

Hands-on training in small groups

Work on projects proven to boost retention
Time-tested curriculum and supporting materials

Refined over many cohorts for an optimal learning experience
Learn from industry experts with teaching experience

Experienced educators who are driven to help you succeed
Retake the course for free within one year

Refresh the materials and gain additional practice

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

I took the Google Analytics in a Day class and got a great overview of how to apply it to my business right away! Always love taking classes with Nicole. She is a wealth of knowledge and an inspiration to learn more and more!
—Victoria G.

What You’ll Learn

Understand what Google Analytics is
Determine important KPIs you need to track
Take a deep look into Google Analytics Reports
Get a deeper look into your website visitors’ behavior to find opportunities for growth
How to track the success of your marketing campaigns with Google Analytics
Learn how to answer specific marketing questions stakeholders ask
Understand key terms in Google Analytics
What the differences are in GA4 compared to the Universal Analytics
How to get started with GA4
A walkthrough of the GA4 Interface

Learn with Hands-on Projects

Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.

Course Syllabus

Download Syllabus PDF

Introduction to Google Analytics

What is Web Analytics
Intro to Google Analytics
How Google Analytics Works
Why Web Analytics Matter
Questions Google Analytics Answers
The Role of Analytics in Your Buyers Journey

Developing a Google Analytics Strategy

Intro to Measurement Plans
The Importance of Measurement Plans
Who Should be Involved in Creating a Measurement Plan?
Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

How to install Google Analytics Tracking Code
How to test to confirm codes are installed and tracking correctly
Understanding the structure of your Google Analytics Account
Introduction to Views in Google Analytics
Google Analytics account limits
Understanding account users and permissions
Important Google Analytics configurations

Introduction to Filters

Understanding Google Analytics filters
Google Analytics filter types
How to setup Google Analytics filters?

Conversion Tracking

What is conversion tracking?
What are goals?
How to setup goals
Important configurations for tracking ecommerce transactions

An overview of the Google Analytics Dashboard

An overview of reports
Understanding dimensions & metrics

Schedule & Enrollment: Google Analytics Level 1

$325
6 Hours

NYC or Live Online
Free retake
Setup assistance
Expert instructors
Small classes

Discounts

Discounts

We don’t currently offer discounts as we do our best to affordably prices our courses.
Policies

Not currently scheduled.

Email hello@nobledesktop.com to request this course, or see related courses with upcoming availability

See related courses

Tuition

As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.

Full Tuition

$325
Due before the class starts

What’s Included

6 hours of hands-on instruction
Live, project-based training from experts
Retake for free within 1 year
Verified digital certificate of completion

What’s included with my tuition?
- A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
- Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
- Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
- Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
- A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
- A certificate of completion to verify your accomplishment
Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
Do you offer any discounts for this course?

Discounts

We don’t currently offer discounts as we do our best to affordably prices our courses.

This Course is Available in NYC or Live Online

On Campus in NYC

185 Madison Ave, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

Live, interactive class
Experienced instructor in the room with you
Computer and software provided
Free retake within one year

Instructor writing on markerboard in a classroom, while displaying code sample on screen

Students seated in computer classroom with workbooks, paying attention to instructor

Live Online

Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided
Free retake within one year

Online Training Demo

1-Minute Overview

Testimonials for Live Online Training

“Overall experience on Zoom was maybe even better than in IRL classroom because the instruction takes place right on your own screen, with less distraction. Great overall experience.”
“Given the fact that we had to do this entire class remotely due to Covid-19, I didn’t have very high expectations it would run so smoothly. However, I don’t think it could’ve gone any better. Not only do I feel very comfortable with the program now, but I’m actually excited to use it!”
“This was the first online class I’ve taken with ND and it was a great experience. Looking forward to the other classes I’ve signed up for!”

More about live online training

Frequently Asked Questions

Do I need to bring anything to the class?
- A Google Analytics account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class.
- We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.
Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
Can I take this course online (remote learning)?
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?
- Students can attend this training remotely through screen sharing software (we use Zoom).
- Participants can hear the instruction, ask questions, and even share their screen with the instructor.
- For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
- Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
- You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at hello@nobledesktop.com

Corporate & Onsite Digital Marketing Training

Purchase group class vouchers at a discount for our regularly-scheduled group classes in NYC, or create a custom training program at your offices.

Private Training

Available onsite at your location
Modern computer labs available at our offices
Customize or choose from our existing courses
Free instructor consultations to finalize content

Group Class Vouchers

Send employees to our group classes
Extensive offerings and flexible scheduling
Simple billing and logistics
Computers and training resources provided

Introduction to Google Analytics

Learn to use Google Analytics to track your website visitor’s behaviors, and find opportunities for growth. A digital marketing expert will teach you how to understand and interpret Google Analytics reports and data, and track the success of your marketing campaigns.

Expert-led Courses

Nicole McCullum is a digital marketing professional with over 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, Nicole is well-equipped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.
Unlock Your Site’s Potential

Create a measurement plan to focus on the data most relevant to you.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

Google Analytics Level 1 is rated 4.7 stars

in the past 24 months

I took the Google Analytics in a Day class. I got a great overview of how to apply it to my business right away! Always love taking classes with Nicole. She is a wealth of knowledge and an inspiration to learn more and more!

Victoria Greiss

Nicole is a super knowledgeable teacher and it’s very valuable that she runs her own business and uses these tools for herself. She also has a great knowledge of different industries so her class was relevant to the variety of students!

Daniella Krieger, Viant

I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!

Leo Bullaro

The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.

Susan, Maze Health

Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for Google Analytics beginners and very organized. She also provided packets for review which were very helpful. Thanks Nicole!

Daisha, JD Beauty Group

Take this class as part of a certificate program or bootcamp and save:

Learn the Skills Guarantee™

Hands-on training in small groups

Time-tested curriculum and supporting materials

Learn from industry experts with teaching experience

Retake the course for free within one year

Earn a Certificate of Completion

What You’ll Learn

Learn with Hands-on Projects

Course Syllabus

Introduction to Google Analytics

Developing a Google Analytics Strategy

Best Practices for Setting Up a Google Analytics Account

Introduction to Filters

Conversion Tracking

An overview of the Google Analytics Dashboard

Schedule & Enrollment: Google Analytics Level 1

Discounts

Not currently scheduled.

Tuition

Full Tuition

What’s Included

What’s included with my tuition?

Are there any additional fees or expenses?

Do you offer any discounts for this course?

Discounts

This Course is Available in NYC or Live Online

On Campus in NYC

Live Online

Online Training Demo

Testimonials for Live Online Training

Frequently Asked Questions

Do I need to bring anything to the class?

Does this course require any prior knowledge or experience?

Do you offer payment plans or student financing for this course?

Can I take this course online (remote learning)?

How does attending “live online” work?

Corporate & Onsite Digital Marketing Training

Private Training

Group Class Vouchers

Introduction to Google Analytics

Expert-led Courses

Unlock Your Site’s Potential

Highly Reviewed by Our Alumni

Free Resources

Google Analytics: The Treasure Map You Don’t Want to Ignore!

6 Reasons to Learn Google Analytics

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