Google Analytics is a widely used free web analytics tool. Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.

A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class.

If you’re interested in a more comprehensive course on Google Analytics, please see our 2-day Google Analytics Bootcamp or expand your skills with our Google Analytics Advanced course.

New: Introduction to GA4

GA4, short for Google Analytics 4, is Google’s latest version of Google Analytics. In this course we will provide an introduction to GA4, as it’s still in development and many of the features in Universal Analytics are still not available in GA4. The changes in GA4 are exciting and include a new interface, a new data model and new methods for tracking events that matter to you. This will help you get on a path for success once GA4 is ready for full adoption.

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What You’ll Learn

  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors’ behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics
  • What the differences are in GA4 compared to the Universal Analytics
  • How to get started with GA4
  • A walkthrough of the GA4 Interface

Learn with Hands-on Projects

Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.