Google Analytics is a widely used free web analytics tool. Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.

A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class.

If you’re interested in a more comprehensive course on Google Analytics, please see our 2-day Google Analytics Bootcamp or expand your skills with our Google Analytics Advanced course.