Google Analytics Training On-Demand

  • Intro to Google Analytics

    Noble Desktop Instructor: Nicole McCullum

    Students in this tutorial discover the importance of tracking and understanding their website's Google Analytics reports. Throughout the seminar, students acquire tips for setting up and navigating Google Analytics for their website. They also gain familiarity with the range of reports available and how to interpret them. By the end of the seminar, students will have a stronger sense of how to use insights from Google Analytics to understand their market and optimize their website.

    • Free
    • 1 hour
    • 1 hour of video
    • Beginner
  • Ultimate Google Analytics course + 50 practical tips

    Skillshare Instructor: Pavel Brecik

    Designed for beginners, this short course introduces Google Analytics through hands-on learning. The course starts with an orientation to web analytics and the Google Analytics platform, demonstrating how to analyse data about visitors from reports. Then, student learn to leverage essential concepts such as traffic source, keywords, funnels, and segmentation. As they progress through the course, students can apply their new skills to their own website.

    • Platform subscription
    • 5 hours of video
    • Beginner
  • Google Analytics novices can take this short course for an immersive introduction to using the website traffic service. The class covers important concepts such as measuring traffic and drawing insights from sociodemographic and browser data, as well as evaluating bounce rate, time, and unique hits. Students also learn to improve their site speed, leverage important keywords on their website content, and understand user segmentation as well as account for traffic sources. Quiz questions and many practical examples help students with different learning styles build their understanding of Google Analytics before they finish the class with their certificate of completion.

    • $85
    • 5 hours of video
    • Beginner
  • Designed for beginners, this short class helps students prepare to take the Google Analytics Certification exam. Through two comprehensive lectures and several tutorials, students learn to set up a Google Analytics account for a range of website platforms and to leverage Google Analytics features for beginner and advanced use. The course comes with practice exam questions and advice for taking the official exam. By the end of the class, students will also know how to use their certification when they go on the job market.

    • $140
    • 2 hours of video
    • Beginner
  • Students who have a solid foundation in using Google Analytics can take this short class to learn advanced applications of the website traffic service. The class introduces students to attribution, scopes, assisted conversions, events, regular expressions, and automation. Students also learn to work with custom dimensions, reports, metrics, channel grouping, and alerts. Quizzes and examples help students to learn and test their new practical knowledge of Google Analytics before earning a certificate of completion.

    • $120
    • 4 hours of video
    • Advanced
  • With this seminar, students discover helpful processes for navigating and utilizing Google Analytics. The course starts with an orientation to the service before sharing strategies for user segmentation and campaign tracking. Then, students learn to use social reports and analyze the performance of their content. As students learn about Google Analytics dashboards, they are encouraged to participate in a project wherein they create a dashboard for their own site.

    • Platform subscription
    • 1 hour of video
    • Beginner
  • After studying this seminar, students will have a clear understanding of how to leverage Google Analytics to optimize their marketing. The course guides students through understanding website traffic and demographic reports. Students learn what channels their best traffic comes from and how to adjust their site to respond to behavior reports. By the end of the course, students will also gain familiarity with data segmentation and real time reports.

    • Platform subscription
    • 1 hour of video
    • Intermediate
  • Digital marketing students with some Google Analytics experience already under their belts can study this seminar to level up their skills and their websites. Students learn to monitor for traffic spikes and drops, connect Google Ads to Google Analytics, and create custom dashboards. Then, students discover Google's Analytics Intelligence and learn to create goals within Google Analytics. Students also study tracking for e-commerce, website clicks, and campaign tagging.

    • Platform subscription
    • 1 hour of video
    • Beginner
  • Designed for beginners, this seminar introduces marketers to adding Google Analytics to their digital marketing toolkit. The course guides students through the platform interface, demonstrating how to add accounts, views, and properties. Then, students learn about filters, goals, and custom alerts. At the end of the class, students can earn a digital badge.

    • Platform subscription
    • 1 hour of video
    • Beginner
  • Students with some experience in Google Analytics can study this seminar to learn more advanced skills with the platform. The course introduces students to the Audience Analytics Overview, showing students how to access information about user behavior on their website. Then, students discover the dashboard function, learning to view reports and make customizations. At the end of the class, students earn a digital badge.

    • Platform subscription
    • 2 hours of video
    • Intermediate
  • Google Universal Analytics Essential Training (2020)

    LinkedIn Learning Instructor: Corey Koberg

    Designed for beginners, this short course helps students learn the Universal version of Google Analytics. The class introduces students to using the tool to generate and annotate reports. Then, students learn to filter and segment data and discover insights into their audience, including acquisition, behavior, and conversion. Quizzes help students test their knowledge, and finishing the class earns students a certificate of completion.

    • Platform subscription
    • 3 hours of video
    • Beginner
  • Advanced Google Analytics 4 (GA4)

    LinkedIn Learning Instructor: Dana DiTomaso

    For digital marketing professionals who want to improve their proficiency with Google Analytics 4, this tutorial offers a quick and easy way to upskill. The class demonstrates how to build data streams, use data filters, and work with events. Students discover custom definitions and reports as well as other advanced features in Google Analytics. Each unit includes a quiz, and working through the entire tutorial allows students to earn a certificate of completion.

    • Platform subscription
    • 1 hour of video
    • Advanced
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