How much does Google Analytics cost? Nothing. This powerful tool that can turn around website sales is free to use. That said, it can be challenging to learn, so the best place to spend your money is in training.
What is Google Analytics?
Google Analytics (or GA) is a tool within the Google Marketing Platform that collects and tracks user data, compiles it into reports, and helps you develop strategies to improve your website or app’s performance. To use GA, you will install a tracking code onto each page of your website. Google collects information about the visitors to your website and what they do there. Google Analytics can help you understand what’s working and what isn’t when it comes to digital marketing strategy, and the best part is that it is free to use.
Google Analytics can be useful simply for yourself if you’re a business owner, or you can use it as part of a marketing team within a larger company. Google Analytics allows you to tailor the data you choose to track depending on your goals. Because digital marketing depends upon identifying a highly targeted audience, GA is the foundation of a successful digital marketing campaign.
Read more about what Google Analytics is and why you should learn it.
What Can You Do with Google Analytics?
Google Analytics is a highly customizable, in-depth tool that offers insights to help your business thrive, and you can use it for free. Although it can initially feel overwhelming and complicated, the information GA provides is worth the effort.
The data that GA collects, stores, and reports on can help marketers learn what strategies are working and what aren’t. It can measure marketing efforts, both on and offline. It can help you make better, more savvy business decisions. The information Google Analytics provides can also identify specific problems or shortcomings on your website. The data you’ll get is specific, targeted information.
You can use Google Analytics to measure the customer experience from when they enter your website or app to when they leave. You can track valuable information such as how they found your site, who purchased something, what pages your visitors looked at, how they moved through the site, and so much more. And while it’s important to know where your website and business are thriving, it’s also critical to understand where you’re falling short and losing customers. Using Google Analytics can help with that, too.
In-Depth Review of the Cost
It costs nothing to open a Google account and start using Google Analytics. Digital marketing is data-driven, and the most common way to collect that data is through Google Analytics. A few companies have tried to introduce other products, but nothing so far has threatened Google’s control of the market.
How can they afford to let people use a product like Google Analytics for free? Because it drives business to Google Ads. You can also sign up for a Google Ads account for free, but if you want to run ads, you have to pay. Google Ads lets you create highly targeted ad campaigns to reach the people most likely to become your customers. Using the data collected through Google Analytics, Google Ads lets you decide who will see your ad, when it will run, and what geographical area it will cover, among other demographics. You set your advertising limits, so you can get in for minimal cost and increase your ad buys as your business grows.
Why Learn Google Analytics?
Google Analytics helps you meet your marketing goals by providing highly targeted data. The data you collect will depend on what type of business or industry you are in. Deciding what goals to set is an essential first step to learning GA.
If you have an Ecommerce site, your goal may be selling products or services, so the data you’d want to collect might be the actions visitors to your website take. If you have a purely information-based website, your goals may be for lead generation or simply to help customers find information. If you have a media site or a blog, your goal might be measuring engagement and frequency, such as how often users visit pages and how long they stay. If you’re using your website or app purely for branding purposes, you may want to collect data that measures awareness, engagement, and loyalty.
Another goal might be to see more of your target audience visiting your website or app. No matter your goals, setting up the correct parameters in GA will help you see if you’re meeting them or falling short and how to tweak the future strategy to get the results you want.
Read more about why you should learn Google Analytics.
Free Introductory Google Analytics Course Online
If you are not quite ready to commit the time and funds to a bootcamp or certificate course, there are free tutorials and online courses available to learn Google Analytics. These tend to be overviews and introductions, but there is enough information to help you decide if you want to go further.
Noble Desktop offers an Intro to Google Analytics to introduce you to the powerful tool. This class walks you through opening a Google account and placing tracking codes so you can collect website data. Learn to understand where website traffic is coming from, identify your top-performing channels and gain insight into the behavior of website visitors. Google offers free classes on GA for beginners and advanced students, plus a class on building reports and using Google Tag Manager. Simplilearn and Great Learning also offer free introductory classes.
Read about more free Google Analytics videos and online tutorials.
Learn Google Analytics with Hands-on Training at Noble Desktop
If you want to change careers and become a Digital Marketing Data Analyst, you can sign up for Google Analytics Bootcamp. This two-part class will teach you how to set up an account, know which metrics to track, and understand the Google Analytics reports. The classes also cover upcoming changes to Google Analytics when GA4 replaces GA Universal in July 2023.
Another way to prepare for a career as a Data Analyst is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.
- Google Analytics (GA) is a powerful free tool that collects data and offers insights into how to improve your online business.
- It can also help you see what your competition is doing right and wrong so that you can alter your strategy.
- There are free GA video tutorials available to help you get started learning Google Analytics.
- Google Analytics collects data that allows you to target a particular audience with your advertising dollars.
- You can receive comprehensive Google Analytics training through an in-person or live online course with Noble Desktop.