Discover the ins and outs of Facebook marketing, the tools you can use, and the careers that employ this essential digital skill. Explore the benefits of learning Facebook marketing through courses and free resources, and find out about the potential salaries in this field.
Facebook is a free social networking platform that can also be used as an effective marketing platform. You can use Facebook to increase brand awareness, promote products, or gain followers for a cause. If you’ve always wanted to learn Facebook marketing but can’t figure out how to get started, this guide is for you. Here, you’ll learn more about the various ways to learn Facebook marketing, free resources to take advantage of, and the types of careers that commonly use Facebook marketing.
Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals.
Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.
Read more about what Facebook marketing is and why you should learn it.
When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.
You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups.
Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.
Learning Facebook marketing can help you switch to a new career as a Social Media Marketer. Facebook is one of many platforms, such as Twitter, Instagram, YouTube, and TikTok, where people congregate online to share interests and information. Nearly 5 billion people worldwide use social media, with almost 3 billion on Facebook alone. This is why social media marketing is so crucial to Ecommerce.
Social Media Marketers on Facebook can focus on paid or unpaid advertising. The latter is called organic or earned marketing, which involves engaging your audience through
high-quality content, clicks, likes, and shares. Earned marketing is valuable because you don’t have to pay for it, but it can take a long time to see results, so many companies opt to buy Facebook Ads. Social Media Marketers decide what demographics fit their audience and design campaigns to reach them.
Facebook Marketers also use data analytics tools to find out about their target audience and track their behavior on the platform. This is similar to what Data Analysts do with tools like Google Analytics. Learning Facebook marketing could lead you to learn other analytics tools and move to a career as a Data Analyst.
With almost three billion users, the primary advantage of learning Facebook marketing is the size of the potential audience. Facebook provides free analytical tools to allow you to narrow your target audience and reach the kind of users most likely to connect with your product or service.
Facebook marketing also provides an opportunity to build an organic reach for your product or brand without paying for advertising. Facebook generates revenue from paid advertising and doesn’t charge users, so all you put into your Facebook campaigns is effort. If you have identified your audience correctly and keep up a steady engagement, you can build a lot of support without spending any money. However, as they grow, most businesses eventually pay for ads through Facebook Ads.
Read more about why you should learn Facebook marketing.
The quickest and easiest way to learn Facebook marketing is to sign up for a class. If you choose to take a live class, either in person or online, you will have a real-time instructor with experience in Facebook marketing to guide you. You can ask questions or get help if you need it. There will also be other students in the class whom you can interact with. While you might prefer to attend an in-person class, they aren’t always available, and live online classes run similarly, except you won’t have to look for a parking space.
You can also choose an on-demand class to learn about Facebook marketing. These classes are pre-recorded and you can watch them at your own pace, but you don’t have access to a live instructor who can answer your questions. Facebook offers on-demand classes on topics like attracting an audience, building relationships, and monetizing your content.
If you don’t have time for a whole class, you can learn Facebook marketing on your own by watching free tutorials, reading blogs, and listening to podcasts. Noble Desktop’s free seminar, Intro to Facebook Marketing, can help you develop a Facebook marketing strategy, use your strategy to create content that will attract your audience, and explain how paid advertising works.
If you are not ready to tackle an entire course, you can start learning Facebook marketing online for free. Free courses can introduce you to the basics of Facebook marketing to help you decide if you want to go further. Try Noble Desktop’s Intro to Facebook Marketing to get started.
Another free option is Meta’s Blueprint Courses. This is a collection of free classes on different Facebook marketing topics like attracting an audience, building relationships with followers, improving strategy, getting started with paid advertising, and other selections. HubSpot also has a Beginner’s Guide to Using Facebook and a How to Run Facebook Ads class.
Read about more free Facebook marketing videos and online tutorials.
If you like spending time on social media and enjoy using your creativity, Facebook marketing will not be difficult to learn. How difficult or easy it is to learn Facebook marketing depends on how motivated you are and how much time you have to study. Does multitasking come easily to you? Do you enjoy keeping track of data? Is creating content for Facebook followers more fun than working? If these statements resonate with you, it probably won’t be difficult for you to learn Facebook marketing and change careers, especially if you sign up for a certificate course.
There aren’t any prerequisites you will need to know before learning Facebook marketing, although a few skills can make it easier. Comfort with technology and working with numbers will make it easier for you to pick up Facebook marketing analytics tools. Good communication skills and familiarity with social media interactions are a plus, too.
It is free to open a Facebook account and use the tools that Meta provides. There is an associated cost if you run Facebook Ads, but you can set a cap on spending to stay within your budget. The only other cost for learning Facebook marketing is tuition if you choose to sign up for a class.
Read about how difficult it is to learn Facebook marketing.
A comparable field to Facebook marketing might be social media marketing. This is a more general approach to digital marketing through social media channels, including Facebook. Social Media Marketers use paid and unpaid advertising to promote brands, products, and services on the internet. It can take a long time to see results from a social media marketing campaign, so patience is important for Social Media Marketers.
Another comparable field to Facebook marketing is content marketing. Blog posts, emails, and videos are all examples of content created to convince followers to buy a product or service. Content Marketers tell the story of a product or brand and connect with a target audience across a variety of channels, including social media platforms. Storytelling is vital for Content Marketers, as is developing a content schedule.
What is the best way for you to learn Facebook marketing? That depends upon how you are most comfortable learning and why you are learning Facebook marketing in the first place. You might be a “dive in and figure it out” kind of person, or you might feel more comfortable taking a class. You can choose from in-person classes, live-online programs, or on-demand courses that you can watch on your own schedule. One of the first things to decide is what level you are starting at.
If you are a beginner with Facebook marketing, a general overview of the key features is an excellent place to start. Many free introductory seminars, like Intro to Facebook Marketing from Noble Desktop, offer this overview for beginners. This class includes information on developing a strategy, creating engaging content, and how to use paid advertising.
Once you understand the fundamentals of Facebook marketing, you might want to learn more about the more complex aspects, like Facebook Ads. You can sign up for a bootcamp course that covers Facebook marketing in more depth, like Noble Desktop’s Facebook Marketing Bootcamp. This bootcamp covers creating and managing successful ad campaigns, setting up business pages, leveraging Facebook groups, and creating targeted ads. Learn to use conversion tracking, audience targeting, and Facebook Pixel to ensure a high return on your ad budget.
If you want to master Facebook marketing for a new career or pivot from another industry, a social media marketing certificate course can help you stand out from other candidates. Noble Desktop’s Social Media Marketing Certificate covers the major social media platforms and their analytics and advertising programs, plus how to manage content and boost business. This full-length course includes 1-on-1 mentoring and assistance with designing and assembling your professional portfolio.
You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.
For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization.
Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.