Are you looking to learn email marketing?You can do it on your own at little to no cost, but you will learn it more quickly if you take classes. Therefore, you’ll want to consider the cost of email marketing training. The cost of email marketing training depends upon the program you choose, but you can expect to pay between a few hundred and several thousand dollars, depending upon the length of the course. Read on to find out more about how much you can expect to spend on learning email marketing.
What is Email Marketing?
Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website.
Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals.
Read more about what email marketing is and why you should learn it.
What Can You Do with Email Marketing?
Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.
The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.
Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention.
In-Depth Review of the Training Cost
The cost of learning email marketing can range from thousands of dollars to free, depending upon what route you choose to go. It costs nothing to open an email account, collect addresses to build a list, and send out some messages. There are many free tutorials on YouTube to watch to get started, but that isn’t a very efficient way of learning the nuances of the field.
There are some free classes from Mailchimp and HubSpot, two email service provider (ESP) companies. These are on-demand classes that you can watch whenever you have time or repeat if you didn’t get something, but you don’t have a live instructor who can answer questions or help you with a problem if you need it. Most people prefer in-person or live online classes when they are learning a new field, especially if they are studying to change to a new career.
Classes with a real-time instructor are the most efficient and quickest way to get up to speed with email marketing, so you can get your online business off the ground or pivot to a career in digital marketing. Prices vary from a few hundred dollars for single-day classes to thousands for multi-day sessions. This can make the difference between getting started with email marketing in a few weeks or several months of struggling on your own.
Free Introductory Email Marketing Course Online
There are plenty of free online courses and tutorials to watch if you are not quite ready for an entire course. These resources can give you an overview of email marketing before you commit to a full course. To learn more about email marketing, try the Intro to Email Marketing seminar from Noble Desktop. This free course touches on all the basics and will help you decide if you want to learn more.
HubSpot also offers a free course in email marketing. This course will help you prepare to take the exam for their Email Marketing Certification. Simplilearn has a free course called Advanced Email Marketing, and Mailchimp has a free course on email marketing through Udemy. You can also find many tutorials on YouTube, such as Franklin Hatchett’s Free Email Marketing Course, Email Marketing for Beginners from H-Educate, and Email Marketing for Beginners from Davie Fogarty.
Read about more free email marketing videos and online tutorials.
Learn Email Marketing with Hands-on Training at Noble Desktop
You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.
Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog.