Digital marketing continues to grow in popularity as businesses move online. Over 60% of the world’s population uses the internet for an average of seven hours each day. That much screen time presents a significant opportunity for advertisers to reach a digital market. The field of digital marketing is diverse and offers many different opportunities like social media marketing, web optimization and SEO, and digital data analysis. For these reasons, learning digital marketing can open doors to economic opportunities for businesses and workers alike.
What is Digital Marketing?
Digital marketing uses online channels and tools to promote products and services. As the popularity of the internet continues to grow, digital marketing has become one of the most effective ways to publicize a business and help it succeed. Knowledge of digital marketing can be an asset to entrepreneurs and owners of businesses large and small, and many companies are hiring Digital Marketers to conduct research, build brand loyalty, and create community. Digital Marketers also analyze data collected from online marketing efforts to make a business more efficient and profitable.
Because it is based on data, digital marketing is highly targeted and measurable. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to ensure products and services reach an interested audience.
Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help overall strategy. Plus, digital marketing levels the playing field, allowing businesses of any size to compete for clicks. Additionally, there’s a low barrier to entry: you can start your paid digital marketing campaign for a minimum amount and build as the company grows.
Read more about what digital marketing is and why you should learn it.
What Can You Do with Digital Marketing?
Marketing has changed drastically since the advent of the internet. While early ways to promote a business included yellow page listings, print advertisements, and ads on buses and billboards, many marketing efforts have now moved online. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to be sure your products and services reach an interested audience.
Digital marketing efforts are highly measurable. Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help you develop your overall strategy. Plus, organic digital marketing levels the playing field, allowing businesses of any size to compete for clicks.
Additionally, there’s a low barrier to entry to advertise with digital marketing. You can start your paid digital marketing campaign for a minimum amount and build as your company grows. Digital marketing offers the unique chance to control where you spend those crucial advertising dollars.
What Are the Benefits of Learning Digital Marketing?
Digital marketing can help you reach across the world to drive traffic to your website, increase sales, build a brand, or educate the public. Using the principles of Search engine optimization can help you determine your target audience, choose keywords to track content performance, engage with potential customers on social media, and gain organic search results. The best thing about digital marketing is that most of its tools are free.
Another benefit of digital marketing is that it can be the basis of a great career. You can work for other businesses as a Digital Marketer, Social Media Marketer, Web Optimization Specialist, Digital Strategist, Data Analytics Specialist, or Brand Marketer. Careers in marketing are in demand, and the average base salary for a Digital Marketer in the US is $58,500 annually.
Read more about why you should learn digital marketing.
Common Professional Uses for Digital Marketing
Besides demand and salary, one of the best things about a career as a Digital Marketer is the diversity of career paths available. You can choose from various specialties, such as social media, digital analysis, search engines, video, blogging, and email, or you can find a job that lets you use all of your talents. Here are some of the possible careers available in digital marketing.
Content Manager or Strategist
Content Managers provide content for web pages, blogs, apps, social media channels, and print publications. It’s about generating interest and providing consumers with information about products, services, and brands they need or want.
Digital Marketing Specialist or Manager
Digital Marketers use digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. Digital marketing has become essential to publicizing a business and helping it grow.
Social Media Manager
Social media marketing leverages social media channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. They generate engagement, attract followers, and increase web traffic.
Digital Analysts use tools like Google Analytics to assist companies with their marketing initiatives by providing analytical support, developing strategies, working on finding the right audiences, performing competitive analyses, and optimizing channels. The primary responsibilities of Data Analysts are researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers.
Email Marketing Specialist
Email Marketing Specialists connect with subscribers and develop deeper relationships with current and potential customers. Email marketing can increase sales quickly and reach a large number of people at once at a minimal cost. Email marketing is a fast and effective addition to any business’s digital marketing strategy.
Website Optimization/SEO Specialist
A Website Optimization/SEO Specialist works to increase a website’s visibility in search engines. In search marketing, the goal is for website or online content to appear at or near the top of search engine result pages (SERPs) when using specific keywords. Effective SEO improves a website’s quality and quantity of traffic, generating sales and improving business.
A Brand Strategist tracks how a brand performs online and develops strategies to build or improve that performance. They help companies or individuals create a clear message and put that out on the internet.
Internet sales continue to grow with no indication they will slow down at any time soon. The US Department of Commerce reported ecommerce sales of $250 billion in the first quarter of 2022, a 2.4% increase from the fourth quarter of 2021, a 6.6% increase over the same period in 2021. As businesses continue building their online presence, digital marketing job prospects look strong.
The US Bureau of Labor Statistics expects that demand in the marketing industry overall should increase by 10% by 2026, an increase above the average for all careers. The job search site ZipRecruiter reports that employers are looking for high-quality digital marketing employees, especially Marketing Analysts, Content Marketers, and Social Media Marketers.
Flexible Working Environment
Another reason to learn digital marketing is that jobs in digital marketing can be flexible. You can work in-house or as a consultant, at the office, or remotely from home. You can also work as a freelance Digital Marketer. It is easy to tailor your digital marketing career to meet your needs. If you prefer the security of a large firm or agency, you can find many job listings on employment search sites like Indeed, Glassdoor, ZipRecruiter, or LinkedIn. If you have been dreaming of working for yourself, you can advertise as a freelance Digital Marketer on Upwork or Fiverr. If you’ve always wanted to see the world, a career as a Digital Marketer is a perfect fit for the digital nomad life.
How to Start Learning Digital Marketing
How you choose to learn digital marketing is up to you. You can watch free video tutorials like Noble Desktop’s Pillars of Digital Marketing to get an introduction, but after that, the best plan is to sign up for a class. You can take live in-person classes or choose live online instruction. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up to in-person classes with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to answer questions and demonstrate techniques. You can sign up for part or full-time classes on weekdays, weeknights, or weekends.
Some companies offer on-demand digital marketing classes that you can take according to your own schedule. You can watch the videos from work or home and move at your own pace. Udacity offers a class called Become a Digital Marketer, and Udemy offers VIP Digital Marketing Master. One advantage to asynchronous video classes is that you can go back and watch the material as many times as you need to if you are having trouble with a concept.
If a full class feels like too much right now, you can attend free online seminars. Noble Desktop offers Dominate Local Search with Google My Business and free digital marketing seminars are available on Hubspot Academy, CopyBlogger, Udemy, and Coursera. These free taster classes give you an idea of what digital marketing is like to help you decide whether you want to explore it further.
Read the full guide on how to learn digital marketing.
Learn Digital Marketing with Hands-on Training at Noble Desktop
Noble Desktop’s digital marketing courses teach skills that can help you start a career in the industry. Classes are small, with expert instructors, and you can retake a course for free up to a year after you take it. Those ready to dive into the field can attend in-person classes at Noble Desktop’s New York City location or attend live online digital marketing courses from anywhere in the world.
Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels. Students can take individual classes on Facebook Marketing, Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Students can also study for a Digital Marketing Certificate and learn a comprehensive set of tools and skills for digital marketing. Another Noble Desktop resource that can help prepare for a career in digital marketing includes its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Students can also watch Noble’s seminar on The Pillars of Digital Marketing Success, which is available on YouTube.
Learning digital marketing to change careers is a worthwhile activity. Working as a Digital Marketer offers many benefits:
- Digital marketing professionals are in-demand, and job opportunities are expected to expand.
- Work in digital marketing pays well.
- The broad need for digital marketing gives Digital Marketers many choices for industries where they can work.
- Digital Market have flexibility in their options for work environments, including remote work.