Content Marketing Video Tutorials

You think that you might want to switch to a career in content marketing, but that is a big, scary move. How do you find out about content marketing before investing time and money in a class? Watching video tutorials online is a popular method of learning content marketing. Videos are convenient, you can watch them when you want, and you can go back and review them when you need to. This article will cover a range of videos, including what they teach and where to find them.

What is Content Marketing?

Content marketing relies on content created with a specific audience in mind and designed to appeal to the interests or problems of that audience. This could be blog posts, articles, reports, ebooks, videos, podcasts, or other media. The content builds and supports a relationship with the audience through social media, email, or websites.

Content doesn’t push a product, service, or brand. It focuses on what the audience is interested in, and Content Marketers learn that through data analytics. The content is relevant and valuable to the audience and rarely mentions the brand or product. Relevant content tells consumers a relatable story and gives them a sense of belonging to a group.

Read more about what content marketing is and why you should learn it. 

What Can You Do with Content Marketing?

Content marketing helps you connect with your audience, improve brand loyalty, generate leads, and increase sales. Unlike traditional marketing, which makes a direct pitch for products, content marketing is based on storytelling and rarely mentions a brand or sales. The content appeals to readers by helping them with a problem or issue. 

The first step in content marketing is to determine your audience and what they care about using Google Analytics and social media analytics tools. Once you know your audience’s interests, you can begin to draft content that addresses those needs. This helps build a relationship with your readers, which is crucial to improving brand loyalty. 

Although content rarely mentions the brand or product, relevant content tells a story that consumers relate to best. It gives them a sense of belonging to a group. Content marketing creates more customers than traditional marketing, and these customers are also more loyal. They feel connected to the company or brand and are more likely to buy again. This connection develops through storytelling that resonates with followers.

Content marketing also generates more leads than traditional marketing. Consumers prefer to learn about companies and products through articles and blog posts rather than advertising. Finally, content marketing costs less than traditional marketing and leads to higher conversion rates.

Why Are Video Tutorials Helpful When Learning Content Marketing?

Video tutorials can be a big help when you are thinking about exploring content marketing. You can find many tutorials for free on YouTube to give you a basic idea of what content marketing is and how it works. Because the videos are free, you can watch as many as you want. You can also watch them whenever it is convenient or wherever you choose. Curl up on the couch with your laptop after dinner and watch a few videos in the evening. Queue up some videos to watch while you commute. 

Videos are a preferred learning method for visual learners. You can rewatch videos as often as you need to get the information. An advantage of videos is that you can pause them when you want to make a note of something or go back and listen to a section again to make sure you understand it.

Types of Content Marketing Videos

If you aren’t sure if content marketing is for you, you can take some free courses and tutorials to find out. Check out Noble Desktop’s free seminar, The Pillars of Digital Marketing Success, to find out about content marketing and other digital marketing topics. Hubspot also has a free video class on content marketing. It includes twelve short videos, each around half an hour long, that cover the content marketing process.

One problem with videos is that they can quickly become outdated because the world of content marketing changes frequently. Another issue with video tutorials is that at some point, you will have questions, and there is no instructor to answer them.

Why Learn Content Marketing?

If you have a small business, learning content marketing can help you build a relationship with your customers, leading to brand loyalty and higher sales. This depends upon creating and promoting high-quality content your audience can relate to and get something from. This is because a correctly targeted audience will generate more sales than a broader, more general audience for a much lower cost. Broadcast and print advertising are much more expensive than pay-per-click ads, and organic or earned advertising through content marketing is essentially free.

You can also learn content marketing to change to a new career. If you have strong communication and writing skills, good organization abilities, an understanding of meeting deadlines, and the talent to create content of different types that maintains a brand message, you have a good chance of establishing a successful content marketing career.

Read more about why you should learn content marketing. 

How Difficult is It to Learn Content Marketing?

The level of difficulty of any subject depends on your experience and abilities. This is true of content marketing also. Whether you will have difficulty learning content marketing depends on your level of interest, the time you have to devote to study, and your motivation. Then it probably wouldn’t be hard for you to learn content marketing and change careers, especially if you sign up for a certificate course.

There are no formal prerequisites for learning content marketing, but a few skills can make the experience easier. Do you love to write? Are you a good storyteller? If you are comfortable with technology and like working with numbers, learning to use content marketing tools will be easier. Beyond that, creativity, persistence, and the ability to multitask will make learning content marketing smoother.

You can learn content marketing for free, but most people find classes more efficient. The costs of classes vary, with on-demand video courses costing less than in-person or live online sessions. As far as tools go, some of the most widely used tools, like Google Analytics, are free, and others, like Moz, have a free version to get you started. SEMRush is another useful content marketing tool, and while it can be expensive, you get a seven-day free trial to try it out first. 

Read about how difficult it is to learn content marketing.

Learn Content Marketing with Hands-on Training at Noble Desktop

You canlearn content marketing with hands-on classes at Noble Desktop. Taught by expert instructors, class sizes are small and give you ample opportunity to interact with the instructor and the other students. If you want to learn more about content marketing, sign up for Noble'sContent Marketing Bootcamp. This course covers an introduction to content marketing and techniques for content creation and promotion, including how to measure the success of your content marketing.

If you want to go a step further, try Noble'sDigital Marketing Certificate course. It covers email marketing, SEO, Google Analytics and Google Ads, and all major social media platforms, including Facebook, Instagram, YouTube, TikTok, and LinkedIn Marketing. You also get a Streaming for Social Media course and a portfolio class. If you want, you can retake any class for free for up to a year. To find out more about content marketing and change careers, visit Noble Desktop's digital marketing page.