Plenty of professionals are eager to learn digital marketing but hesitate because of the perceived up-front costs. However, it is easy to start learning digital marketing because so many free resources are available. You can choose from video tutorials, podcasts, and books to get an idea of what digital marketing entails. This article covers the different types of free resources and tutorials available to help you learn digital marketing.

What is Digital Marketing?

Digital marketing uses online channels and tools to promote products and services. As the popularity of the internet continues to grow, digital marketing has become one of the most effective ways to publicize a business and help it succeed. Knowledge of digital marketing can be an asset to entrepreneurs and owners of businesses large and small, and many companies are hiring Digital Marketers to conduct research, build brand loyalty, and create community. Digital Marketers also analyze data collected from online marketing efforts to make a business more efficient and profitable.

Because it is based on data, digital marketing is highly targeted and measurable. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to ensure products and services reach an interested audience.

Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help overall strategy. Plus, digital marketing levels the playing field, allowing businesses of any size to compete for clicks. Additionally, there’s a low barrier to entry: you can start your paid digital marketing campaign for a minimum amount and build as the company grows.

Read more about what digital marketing is and why you should learn it.

What Can You Do with Digital Marketing?

Marketing has changed drastically since the advent of the internet. While early ways to promote a business included yellow page listings, print advertisements, and ads on buses and billboards, many marketing efforts have now moved online. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to be sure your products and services reach an interested audience.

Digital marketing efforts are highly measurable. Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help you develop your overall strategy. Plus, organic digital marketing levels the playing field, allowing businesses of any size to compete for clicks.

Additionally, there’s a low barrier to entry to advertise with digital marketing. You can start your paid digital marketing campaign for a minimum amount and build as your company grows. Digital marketing offers the unique chance to control where you spend those crucial advertising dollars.

Free Digital Marketing Resources

Noble Desktop’s Digital Marketing YouTube channel offers many free digital marketing video tutorials, and the content is updated regularly to present the most up-to-date information in the rapidly changing world of digital marketing. The videos are each about an hour long and include graphics, images, and explanations by digital marketing instructors. Watching these videos is a great way to learn the basics of digital marketing and decide if you want to change careers.

Other Free Tutorials

Podcasts

Podcasts are a great way to learn about digital marketing and keep up with current trends. Here are some popular offerings.

Books

While books are technically not free, you can borrow them from the local library without paying for them. Here are some that are highly recommended.

Taking the Next Step

Once you have watched several free tutorials, listened to some podcasts, and read a few books, you may be ready to take the next step and sign up for a paid class in digital marketing. Many schools offer online courses in digital marketing, and some of them are asynchronous classes that you can take in your spare time. Certificate programs take two to four months to complete. These are intensive courses focusing exclusively on digital marketing subjects.

Noble Desktop offers a Digital Marketing Certificate program that includes classes on Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure marketing strategies using various tools and metrics. Students will work with each tool to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

You can take classes in-person or live online from anywhere in the world. Live online classes have a set-up similar to in-person instruction, with a real-time, remote instructor who can answer questions and share your screen to show you how to do things. You get the same level of attention as in in-person classes. When you complete a certificate course from Noble Desktop, you will receive a verified digital certificate of completion licensed by the New York State Department of Education.

Learn Digital Marketing with Hands-on Training at Noble Desktop

Noble Desktop’s digital marketing courses teach skills that can help you start a career in the industry. Classes are small, with expert instructors, and you can retake a course for free up to a year after you take it. Those ready to dive into the field can attend in-person classes at Noble Desktop’s New York City location or attend live online digital marketing courses from anywhere in the world.

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels. Students can take individual classes on Facebook Marketing, Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Students can also study for a Digital Marketing Certificate and learn a comprehensive set of tools and skills for digital marketing. Another Noble Desktop resource that can help prepare for a career in digital marketing includes its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Students can also watch Noble’s seminar on The Pillars of Digital Marketing Success, which is available on YouTube.

Key Takeaways

Here are some things you can do to get started on your digital marketing journey:

After you have worked your way through some free resources, you might try a paid class. Courses are the most effective and efficient way to learn digital marketing before switching to a new career.