Are you looking to learn digital marketing? You can start learning digital marketing by watching free video tutorials and studying on your own, but this will only get you so far. Beyond this, you’ll want to consider the cost of digital marketing training. Tuition varies depending upon whether the course is live online or on-demand, but there are classes to fit everyone’s budget. This article addresses how much you can expect to spend on learning Digital Marketing.
What is Digital Marketing?
Digital marketing uses online channels and tools to promote products and services. As the popularity of the internet continues to grow, digital marketing has become one of the most effective ways to publicize a business and help it succeed. Knowledge of digital marketing can be an asset to entrepreneurs and owners of businesses large and small, and many companies are hiring Digital Marketers to conduct research, build brand loyalty, and create community. Digital Marketers also analyze data collected from online marketing efforts to make a business more efficient and profitable.
Because it is based on data, digital marketing is highly targeted and measurable. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to ensure products and services reach an interested audience.
Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help overall strategy. Plus, digital marketing levels the playing field, allowing businesses of any size to compete for clicks. Additionally, there’s a low barrier to entry: you can start your paid digital marketing campaign for a minimum amount and build as the company grows.
Read more about what digital marketing is and why you should learn it.
What Can You Do with Digital Marketing?
Marketing has changed drastically since the advent of the internet. While early ways to promote a business included yellow page listings, print advertisements, and ads on buses and billboards, many marketing efforts have now moved online. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to be sure your products and services reach an interested audience.
Digital marketing efforts are highly measurable. Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help you develop your overall strategy. Plus, organic digital marketing levels the playing field, allowing businesses of any size to compete for clicks.
Additionally, there’s a low barrier to entry to advertise with digital marketing. You can start your paid digital marketing campaign for a minimum amount and build as your company grows. Digital marketing offers the unique chance to control where you spend those crucial advertising dollars.
In-Depth Review of Digital Marketing Training Cost
It is totally possible to learn digital marketing for free, and many free video tutorials and podcasts can get you started. Once you learn to use Google’s free marketing tools, like Google Analytics and Google Ads, you are set to get started with digital marketing techniques on your own website. But there are a couple of places where spending some money can get you much further.
Signing Up for Classes
Registering for paid digital marketing classes is an excellent investment in your future if you want to switch careers and become a Digital Marketer. While free tutorials can get you started, they simply do not go into enough detail to give you the education you need find work as a Digital Marketer.
You can choose from in-person classes or online courses. Some online sessions are pre-recorded, which is convenient because you can watch them anywhere and anytime you want. You can also go back and rewatch the videos to review something you missed or didn’t understand. However, there is no live instructor to answer questions like in an in-person class. In a live online class, you can join from anywhere with an instructor to help you when you need it.
How Much Do Classes Cost?
There is a wide variation of cost from course to course. Some training programs charge a one-time tuition, while others have a subscription fee to access classes. Online digital marketing programs can run anywhere from $250 for a one-day SEO bootcamp from General Assembly to $15,000 for a 12-week Digital Marketing Diploma bootcamp course from BrainStation. Noble Desktop currently offers a six-week Digital Marketing Certificate Course for $3,995. Keep in mind that prices are always subject to change.
Although taking courses may help you land a career that will ultimately enable you to command a larger salary, you’ll still need to keep your current budget in mind. Do your research, because many longer bootcamps and certificate programs offer payment plans, financing, scholarships, and other ways to offset the upfront costs.
LinkedIn offers on-demand classes on many topics, including digital marketing, through its LinkedIn Learning portal. Classes are available a subscription basis with a one-month free trial. Coursera offers digital marketing classes with an annual Coursera Plus membership, but you can still access a limited amount of information for free.
Free Introductory Digital Marketing Course Online
If you are unsure if digital marketing is for you, free courses and tutorials can help you decide. You can check out Noble Desktop’s YouTube channel, where you will find The Pillars of Digital Marketing Success and other introductory tutorials.
You can find plenty of free digital marketing video courses online. Google offers a class called Fundamentals of Digital Marketing as well as free tutorials on its digital marketing products. HubSpot Academy offers a free course on search engine optimization, as does SEMRush. If you want to explore social media marketing, you could watch a free video on the subject from Constant Contact.
Read about more free digital marketing videos and online tutorials.
Learn Digital Marketing with Hands-on Training at Noble Desktop
Noble Desktop’s digital marketing courses teach skills that can help you start a career in the industry. Classes are small, with expert instructors, and you can retake a course for free up to a year after you take it. Those ready to dive into the field can attend in-person classes at Noble Desktop’s New York City location or attend live online digital marketing courses from anywhere in the world.
Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels. Students can take individual classes on Facebook Marketing, Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Students can also study for a Digital Marketing Certificate and learn a comprehensive set of tools and skills for digital marketing. Another Noble Desktop resource that can help prepare for a career in digital marketing includes its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Students can also watch Noble’s seminar on The Pillars of Digital Marketing Success, which is available on YouTube.