Compare Digital Marketing Workshops

Which Digital Marketing course is right for you? This tool allows you to compare our Digital Marketing courses with the important information you need to make the right decision.

Key Information
Facebook Marketing Bootcamp
SEO Level 1
Google Analytics Level 1
$650 12 Hours
$325 6 Hours
$325 6 Hours
Overview
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Enhance your marketability and learn the critical marketing skill of Search Engine Optimization (SEO) in this one-day course. Gain the secrets to optimizing your website and getting it ranked higher on search engine results pages, making your brand more recognizable and relevant in today's competitive digital landscape.
Learn how to demystify Google Analytics and use its invaluable data to make better business decisions with this one-day course. Topics covered include understanding web analytics, developing a Google Analytics strategy, setting up a Google Analytics account, using filters, tracking conversions, and navigating the Google Analytics dashboard. Plus, get an introduction to Google Analytics 4 (GA4), the latest version of the tool.
Prerequisite
Open to Beginners
Open to Beginners
Open to Beginners
Location
185 Madison Ave, NYC or Live Online
185 Madison Ave, NYC or Live Online
185 Madison Ave, NYC or Live Online
Schedule
Next start date: October 17–18, Tuesday to Wednesday, 10–5pm
Other scheduling options Weekdays or evenings
View full schedule
Not currently scheduled
Not currently scheduled
Certification
Receive a Certificate of Completion
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Payment Plan See our payment plan FAQ for more details
Financing See our Leif FAQ for more details
Target Audience
Anyone
Anyone
Anyone
What You’ll Learn
  • Develop a successful Facebook Marketing strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • Using Facebook paid advertising for increased engagement and profit
  • Intro to SEO & the benefits of SEO
  • How Search Engines Rank Websites
  • Keyword Research Techniques
  • Techniques for Writing SEO Content
  • On Page Optimization Best Practices
  • Link Building Strategies
  • SEO Tools to Spy on Your Competition
  • The proper way to setup your website structure for SEO
  • Mobile SEO: Key elements for mobile optimization
  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors’ behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics
  • What the differences are in GA4 compared to the Universal Analytics
  • How to get started with GA4
  • A walkthrough of the GA4 Interface

Enroll in an Upcoming Digital Marketing Course

July 2023
July 24–25
Monday to Tuesday 10–5pm EDT
$650
12 Hours

Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

October 2023
October 17–18
Tuesday to Wednesday 10–5pm EDT
$650
12 Hours

Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.

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