Key Information
Facebook Marketing Bootcamp
SEO Level 1
Google Analytics Level 1
$650 12 Hours
$325 6 Hours
$325 6 Hours
Learn More
Learn More
Learn More
Download Syllabus
Download Syllabus
Download Syllabus
Overview
Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Review conversion tracking, audience targeting, and Facebook Pixel to ensure that you earn a high return on your advertising budget.
Search Engine Optimization (SEO) is a critical marketing skill. Discover the secrets to SEO in this one-day course, through lessons and labs that will help you get started right away. Learn how to get any website listed higher, if not at the absolute top of search engine rankings.
This one-day course is a fantastic way to demystify Google Analytics and start using its invaluable data to guide you in making better business decisions. 
Prerequisite
Open to Beginners
Open to Beginners
Open to Beginners
Location
185 Madison Ave, NYC or Live Online
185 Madison Ave, NYC or Live Online
185 Madison Ave, NYC or Live Online
Schedule
Next start date: November 29–30, Tuesday to Wednesday, 10–5pm
Other scheduling options Weekdays or weeknights
View full schedule
Not currently scheduled
Next start date: December 1, Thursday, 10–5pm
Other scheduling options Weekdays only
View full schedule
Certification
Receive a Certificate of Completion
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Payment Plan See our payment plan FAQ for more details
Financing See our Leif FAQ for more details
Target Audience
Anyone
Anyone
Anyone
What You’ll Learn
  • Develop a successful Facebook Marketing strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • Using Facebook paid advertising for increased engagement and profit
  • Intro to SEO & the benefits of SEO
  • How Search Engines Rank Websites
  • Keyword Research Techniques
  • Techniques for Writing SEO Content
  • On Page Optimization Best Practices
  • Link Building Strategies
  • SEO Tools to Spy on Your Competition
  • The proper way to setup your website structure for SEO
  • Mobile SEO: Key elements for mobile optimization
  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors’ behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics
  • What the differences are in GA4 compared to the Universal Analytics
  • How to get started with GA4
  • A walkthrough of the GA4 Interface