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SEO in a Day

Hands-on SEO Workshop in NYC

Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape.

In one day, learn the fundamentals of SEO and gain an edge in the marketplace through hands-on lessons in search engine optimization and competitive keyword analysis.

SEO in a Day is intended for business owners, marketers, and front-end developers who want to enhance their marketability. SEO is one of the most sought-after skills, and SEO strategists are highly valued in all fields.

For more information about the topics covered in the course, please refer to our syllabus below. Students interested in a more comprehensive look into SEO should check out our SEO Bootcamp or expand your SEO skills in our Advanced SEO course.

  • Small Classes
  • Computer Provided
  • Top Instructors
  • Free Retake

Take this class as part of a certificate program or bootcamp and save:

Learn SEO Secrets & Best Practices

Work on your own SEO project and gain highly marketable skills in a robust learning environment with no-holds-barred. 

Digital marketing expert showing SEO strategies
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Expert-Led Course

Nicole McCullum is a digital marketing professional with over 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, Nicole is well-equipped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.

SEO is a critical marketing skill

SEO is an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition, but helps maintain its relevance in an increasingly competitive digital landscape.

Learn New Tools & Best Practices

You'll gain valuable resources in this class including tools, best practices, and checklists that have been used by professionals to gain massive success in their own projects and clients' projects. Leave with a proven step-by-step SEO System.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

If you want to learn the overall fundamentals of SEO and walk away with some tangible skills, this is definitely the class for you. I highly recommend this class for anyone who is either new to SEO or needs a great refresher.

Renee Fishel, Coyne PR

My instructor was amazing. Very thorough, very patient. There is a lot to cover in one day, but I think they went at just the right speed.

Bridget Rice, BlueLabs

Nicole is an amazing teacher. Learning SEO in a day I almost feel like an expert. That is how much knowledge I attained.


We have explored many different avenues for managing our online presence, and attended SEO in a day to gain first hand knowledge to leverage ourselves when hiring a management company. We are so glad we came, Nicole was amazing!

Ashley Wood, Chestnut Electric Corp.

SEO in a Day is worthy of a day of your time. I thought it was going to be intimidating and overwhelming, but it was anything but that. Great for various knowledge levels.

Stephanie Krikorian

I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!

Leo Bullaro

Nicole was fabulous - a wealth of information! Looking forward to taking a more advance SEO class with Nicole after I've mastered the information I learned today. Thank you Nicole!

Lori Rutch, Maury's Music, Inc

I highly recommend this course as starter for SEO.

Louis Nesbitt

I came away with lots of great information, feeling energized to go back and make positive change for our website!

Kyle Avery

The SEO in a Day class was a great overview on the subject. Nicole was an inspiring and enthusiastic teacher. I left with a thorough understanding of the subject. I am very excited to apply the knowledge in my future work.

Victoria Greiss

Very good information for SEO newbies looking to take their work to the next level. Class flew by due to the wealth of subject matter that was both interesting and relevant.

Connor Clark, TickPick

I loved Nicole's SEO In A Day Class at Noble Desktop. I learned so much on both a personal level and as a front end web designer. I have so much more to learn but feel confident that this experience will add value to growing my own business as well as benefit my clients going forward. Thank you.

Sharon Reaves

SEO in a Day is a great class for both new and seasoned marketers. The course provided a more in-depth view of SEO and offered numerous actionable take-aways.

Susan Bernard

Very well structured class with knowledgeable content that can be applied to everyday situations whether you work for yourself or someone else.


Amazing crash course on SEO helped me gain skills that I will be applying in my job but also skills that I can use to help friends who are small business owners.

Saudy Tejada

A must-take for any web developer, marketer, or small business owner. So many tools are out there and this class gives a great intro to all of them.


So exciting to finally unlock the mystery of SEO!

aimee schwartz

Great class, will give you all the basic knowledge you need to understand keyword choices and metrics, optimize your website and increase traffic, create links and more!

Pablo Mena

Nicole was an incredible teacher and the class is perfect for someone who needs a solid baseline in SEO! By the end of the class, I felt so much more confident in my SEO skills. Well worth the money!

Shannon Maloney, MRM//McCann

SEO in a day gave me valuable insights on how to leverage my brand across the web.

Valentina Robotti, QNY Creative

Instructor was very knowledgeable about SEO and was able to explain it without using a lot of technical terms and acronyms. She showed us steps that are actionable immediately once I am back in my office. The class content contains all the steps, websites and tools needed to go implement a basic SEO Strategy immediately.

Laticia Austin, 123JobZone, LLC

Ms. McCullum is extremely knowledgeable and presents even complex information in a way that's easy to understand. I am not a technical person and worried that I wouldn't be able to keep up in this class, but she made sure all of us always understood the material. It was a great experience.

Laura Federico

I signed up for this class not really knowing much about SEO nor how to apply it to my business. After spending the day and absorbing everything that Nicole taught, I now have a great understanding of how SEO works and feel comfortable taking what I learned back to the workplace!

Steve Cantwell, Erwin Pearl

I love taking classes here. The class registrars are extremely helpful and friendly. The instructors are all phenomenal--friendly, so knowledgeable, and have an abundant command of the subjects they teach.

Stacey Brody

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Learn more about SEO

Search Engine Optimization (SEO) is the practice of using techniques to increase the number of visitors to your website or content on the web by improving its position in search engines. With good SEO practices, your content or site will appear higher in Search Engine Results Pages (SERPs) on Google or other search engines. To understand SEO, it’s essential to review the different types of SEO and the various terms used in the industry.

  • Keywords - Keywords are the most critical part of SEO and refer to what users, clients, and customers search to find a specific type of content. For example, when looking for an SEO class, you may type “SEO classes in New York” instead of just SEO. The goal of SEO practitioners is to determine which keywords are related to their business and use these keywords on their website and blog to help customers find their content.
  • Organic Search - Organic search refers to search results that don’t include paid content. While it’s more difficult to rank higher in organic search, if you do, the results are advantageous. Companies and individuals rank higher by using keywords effectively in page titles, headings, and throughout their text.
  • Paid Search - Paid search techniques involve paying Google Ads, Bing Ads, or other search engines for premium placement at the top spot of search results related to a specific keyword. Such strategies are useful, but only if you understand how to price your ads. Using paid search requires a thorough understanding of:
    • SEM - Search Engine Marketing (SEM) refers to the techniques you use to appear higher in search engines. Many people use this term to apply exclusively to paid search and not organic search.
    • Pay Per Click (PPC) - a type of SEO campaign in which you spend a specific dollar amount for each person that clicks on your ad
    • Cost Per Click (CPC) - the amount your company will pay for each person that clicks your ad in search results
  • On-Page SEO- the techniques you use on your web content to improve the position in search engines including adding keywords, keyword placement throughout the document, and web design
  • Off-Page SEO - social media, link building, and other methods that are used to drive traffic to your website

SEO Strategies & Link Building

SEO (Search Engine Optimization)
  • SEO stands for Search Engine Optimization. To get visitors to your website, there are things you can do to optimize the site for search engines like Google.
  • SEO involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. 
  • A well around approach to SEO involves many things: coding best-practices, keyword research, content development strategies, link-building strategies, and more.
Keyword Research
  • Keyword research is the process of finding what words and phrases your target audience is looking for and how often they are doing so.
  • Ideally, you want to target searches with high volume and lower competition.
  • Content on the webpage, including titles, headings and body content, should include the target keywords.
Link Building
  • Link building refers to the process of obtaining inbound links (links from other websites to the target site). It is known to be one of the main factors in determining search engine ranking positions.
  • Best SEO practices include building high-quality links from reputable and topically-relevant sources. Spammy links can actually hurt a site's SEO.
  • Learn strategies to build a high-quality link profile in our Digital Marketing & SEO classes.
Technical Optimization
  • For SEO to be successful, the technical aspects of your website needs to be sound
  • Spot technical errors that may be preventing your site from being crawled
  • Uncover, avoid and fix duplicate content issues that hurt your rankings
  • Structure your website to maximize link value and rank other pages